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Guest Post: 4 Reasons #PR Pros Need Customer Service Skills

Deirdre Breakenridge

Public relations professionals are required to have many skills these days, from excellent writing to knowing how to read data or to be efficient. During my career, I have noticed that one particular skill is often overlooked when it comes to training new PR pros and that is customer service. Put your client first.

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A Quick Guide to Writing Enticing ‘Benefits Headlines’

PRSay

.” The correct answer is the second choice, and that’s because it’s a “benefits headline,” which is a type of headline that entices your readers by showing how your product, service or idea will make your life better. Call out to readers, especially if you’re writing to a subset to your audience.

Writing 156
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The 22 Responsibilities of PR and What They Entail

Onclusive

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Training. Executive Thought Leadership.

Training 370
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The 20 Responsibilities of PR and What They Entail

Onclusive

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Training.

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Employees – Hiring, Training, Leading – is this Boring Or…?

PR Fuel

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees. Probably not.

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Reputation Considerations Before Going “All In” On ChatGPT and OpenAI

Reputation Us

You’ve probably heard—AI is very good at writing authoritative, credible and conversational statements. These “Generative Pre-Trained Transformers” offer software responses that simulates human-like conversations. Message unity training among your executives can help ensure everyone relays the same message. 2.