Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? To summarize, executives can correct these three media mistakes by making sure their responses are externally focused, positive (when appropriate) and tight.

Media Training 120

Media Training Media Training Interviews 120

Onclusive

DECEMBER 16, 2020

As companies continue to capitalize on the power of livestream, there will be a lot of room for creativity and innovation around employee and customer communications, including hybrid events and programs for both virtual and physical participants.

Industry 221

Industry Content Marketing Corporate Analytics 221

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. SOCIAL MEDIA TRAINING SUCCESS TRACK.

Training 45

Training LinkedIn Marketing Pinterest 45

PRSay

JANUARY 2, 2020

I like using creativity and storytelling. But this is a creativity business. What about missing inquiries from media? I’m doing a training session that will clearly walk you through the specific answers. And I’m here to help with those who would like to join this PR movement. That rings true to me, but where do I start?”.

How To 148

How To Training Creativity Storytelling 148

ImPRessions - Crenshaw Communications

MARCH 17, 2017

And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content. This writing includes presentations, memos, proposals, job descriptions, performance reviews, RFP responses, training materials, promotional copy and a wide range of other materials.

Training 159

Training Pitching Writing Video 159

PRSay

APRIL 19, 2019

I was too scared to speak to anyone before the training, so at the appointed time I just burst through the door and blurted out my memorized opening line. Paid training gigs soon followed, then multiplied. Maybe you’ve wanted to block out more creative time during your week. Makes me laugh now. Chicago, Los Angeles, and so on.

Hotels 132

Hotels Training Viral Pitching 132

Cision

OCTOBER 6, 2015

To the contrary, I believe that simplifying complexity takes more creativity and intelligence, not less. Brad Phillips is the author of “ The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview.” In other words, no one is suggesting they “dumb down” their content.

Interviews 120

Interviews How To Healthcare Media Training 120

ImPRessions - Crenshaw Communications

APRIL 21, 2016

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. .

B2B 120

B2B B2C Product Launch Creativity 120

Shift Communications

JULY 19, 2017

This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging. Media relations. Social media management. Research (using tools such as Sysomos, Crowdtangle, Google Trends).

Case Study 118

Case Study Crisis Management Crisis Study 118

ImPRessions - Crenshaw Communications

MAY 20, 2019

She’s grateful for her agency background, which offered “the ability to be creative and think outside the normal boundaries.” At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Solo PR Pro

NOVEMBER 17, 2015

It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets. media training and communications strategy). I also have in mind to incorporate my Media Training for Academics curriculum (e.g.,

Creativity 40

Creativity Public Affairs Policies Survey 40

Prohibition

JANUARY 24, 2022

We offer communication spokesperson training support. Prohibition PR also provide value by training your employees and spokesperson for your brand. Keep in mind that crisis communication media training is important since it acts as a guide to prepare people for any circumstance in the future.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Landis PR

OCTOBER 25, 2021

Media train and test new spokespersons. When I’m struggling to come up with creative concepts, I open those files and invariably come up with something new. Encourage others to think creatively. What works and what doesn’t varies by brand/client/organization. Now is the time to experiment. Beta test an app. Measure. .

Healthcare 98

Healthcare Communications Measurement Resources 98

Polaris

NOVEMBER 23, 2014

However, I can report that, out of necessity, I’m rapidly becoming more efficient and more creative at blogging. I had written countless posts about social media and blogging, both of which are part of my services offering. But not many about public relations and media training, and these are 2 of my core competencies.

Blogging 126

Blogging Creativity Writing Media Training 126

ImPRessions - Crenshaw Communications

MAY 8, 2017

Whether seizing a media moment or rolling out a coordinated effort, those who speak on the company’s behalf need to be fluent and comfortable conversing with press. Most leaders can benefit from at least a quick professional media training session to polish the rough edges and instill confidence. Take some chances.

Media 199

Media Interviews YouTube Hotels 199

ImPRessions - Crenshaw Communications

JANUARY 12, 2016

That could mean more sophisticated tools for tracking social media, or spending on original surveys or proprietary research data, which can set you apart from the crowd. Maybe it’s a killer event to build stronger relationships with media and bloggers, or a series of media training sessions.

Agency 149

Agency Tools Technology Media Training 149

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too. Today, 23 percent accept pitches via social media. Images: vxla , gosheshe ( Creative Commons ).

Social Media 120

Social Media Media Pitching Media Training 120

PR for Anyone

SEPTEMBER 30, 2022

Watch this short video I did about that: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. Get creative in your media pitches. Download the free guide, www.3stepstoprsuccess.com

Pitching 130

Pitching Television Trends YouTube 130

PRSay

MAY 23, 2019

How everything is derivative, nothing creative out there. I hosted a training session with the guy who pulled that one off. And now this. It turns out my Netflix was trying to recommend me “Taken,” the TV series. Cue the rant about how unoriginal Hollywood is. What’s next — “Taken” lunchboxes?). He got great traction with it.

Training 78

Training Travel Media Relations Creativity 78

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!)

Interviews 174

Interviews Real Estate Media Pitching 174

wiredPRworks

OCTOBER 19, 2015

Out of all of my company's creative projects, the healthcare marketing and PR clients we've served have been among the most rewarding. The Pinnacle Awards dinner celebration will be held in conjunction with the conference, where winners will be announced. Here's a quick look at a few of my favorites.

Healthcare 53

Healthcare Marketing Conference Training 53

Barokas

DECEMBER 5, 2019

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. If your spokesperson has completed media training, but still struggles to keep reporters engaged or tell the brand story in a way that resonates, don’t be afraid to find someone else to step in.

Strategy 78

Strategy Media Storytelling Pinterest 78

Norton's Notes

OCTOBER 13, 2014

Work is becoming more project-focused, with demands for creative content creation and campaign-led activity starting to become more common than the traditional PR retainer. For me, it’s a chance for PR to show what it’s really made of in terms of expert knowledge, creativity and proving ROI. But they all live social media.

Digital PR 45

Digital PR Trends Training Media Training 45

PR in High Definition

NOVEMBER 22, 2016

Kicking off a major campaign in the middle of August wouldn’t necessarily be a major problem in the UK, but not so much in France where the majority of the media (and general workforce) will be on extended holidays. Don’t jump into the European market without a well-thought out strategy.

Local 48

Local Training Media Training Strategy 48

PR for Anyone

SEPTEMBER 16, 2022

But get creative. So look and see what October is. What can you talk about? Obviously, we’ve got Halloween too. Dentists, it’s a great time to talk about candy for the kids’ teeth. Think about what you can pitch in October. Follow the Get PR Famous Formula™ so you’re more likely to get the “yes” and start pitching.

Pitching 130

Pitching Financial Small Business YouTube 130

PR for Anyone

MAY 4, 2022

Get creative with it. National Financial Planning Month – this is a tremendous opportunity for people in the financial space to share their expertise with the world. National Pasta Month – if you are a cook, chef, food blogger, etc. this is a great time to pitch national pasta month. Have some fun.

Pitching 130

Pitching Media Financial YouTube 130

Communications Conversations

OCTOBER 18, 2017

Yet others have become partners or professors in our new sparked social media training. People start blogs for one reason: creative expression. Some of these rock stars have gone on to be good friends of mine. Others have gone on to be clients. And many of those people have enriched my life beyond what they will ever know.

Blogging 60

Blogging Airlines Hotels Social Media 60

Communications Conversations

AUGUST 21, 2018

You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields. I also spent a long time identifying the perfect store and manager within my territory, and going through all of the necessary media training with him.

Sports 113

Sports Retail Local Report 113

PRSay

MARCH 29, 2019

Decide to spend an hour a week reaching out to your top media targets and ask nothing from them in return. Decide to ignore your email and phone for two hours a day and immerse yourself in your most challenging creative responsibility for that day.

Pitching 143

Pitching Course Financial Media Relations 143

PRSay

MARCH 8, 2018

Here’s an example: “These somewhat obscure stories get great coverage because they’re creative, but can you discount the fact that you have GREAT existing relationships already?”. Not something that had ever happened to me before. I suppose it’s natural to look for excuses for why we’re not succeeding when others are.

Pitching 128

Pitching Media Relations Examples Creativity 128

Waxing UnLyrical

JUNE 24, 2015

And like many writers, he’s a loner who believes the world needs nothing more than his textually-active method of bringing a creative problem to its knees. They start with him, revolve around him, he’s our connection to the narrative flow. But lately, he’s come to realize words alone are not enough. That’s when he turns to Robin and Alfred.

Content Marketing 40

Content Marketing Marketing Energy Media Training 40

PRSay

MAY 25, 2018

With enough creativity and research, we all have something to offer our top media targets and those they’re trying to reach. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Find what resource you could provide that helps that reporter reach their target audience.

Pitching 109

Pitching Nonprofit Media Relations Social Media 109

PR for Anyone

JUNE 30, 2021

PITCH IDEAS. This is going to seem kind of crazy but if you’ve been following me for awhile, you know this. You need to be pitching national publications NOW for stories that will go to print in October. Hard to think that far ahead. That being said, isn’t it worth it to have millions of people learn about your product service or brand?

Pitching 130

Pitching Nonprofit Financial Insurance 130

Cision

SEPTEMBER 30, 2015

. ― Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell. At Dell, employees undergo a training program to learn social media strategy, policies and best practices. A training program, specific to social media, keeps employees all on the same page and aligned with your brand’s goals.

Social Media 120

Social Media Report Media Training Training 120

Stern + Associates

MAY 1, 2023

But often it takes creativity and reflection to bring all the threads of what you’re doing for your industry or the wider world together into a single picture of your value. In some cases, you’ll have a born media start in your executive ranks. But what’s important is that you have the right people representing your brand.

Strategy 96

Strategy Company Communications Insurance 96

Communications Conversations

DECEMBER 29, 2020

This message resonated with me personally, but also as someone who’s worked in the creative field for 25 years. It’s given me creative inspiration for 11+ years now! * Another creative outlet for me over the last five years. By starting a training series with a friend. By starting a podcast with a friend.

Industry 88

Industry Conference Creativity Training 88

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100