Remove Creativity Remove Interviews Remove Media Training Remove Training
article thumbnail

How to Prepare for the Big Interview: Q&A With Brad Phillips

Cision

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared!

article thumbnail

Scary Similarities Between Halloween And PR

ImPRessions - Crenshaw Communications

You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. PR pros are very creative and have the skills to take something bland and make it exciting and relevant. Without creative thinking, it would have never happened. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!)

article thumbnail

How Humour Makes Your Message More Palatable. and More Powerful

Polaris

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Media Training'

Education 170
article thumbnail

The Three Biggest Media Mistakes Top Executives Make

Cision

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings. They’re Too Focused on Internal Structure.

article thumbnail

PR Secrets For Scoring Great Media Coverage

ImPRessions - Crenshaw Communications

One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories. Data can be a goldmine for a PR team looking for a fresh media angle, and sometimes an offhand remark can result in a story. Take some chances.

Media 199
article thumbnail

5 Tips To A Successful PR Career

ImPRessions - Crenshaw Communications

From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content. Be scrupulous.

Training 159