5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Interactive webinars and workshops Host interactive webinars or virtual workshops that address industry challenges or provide valuable insights. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

Shift Communications

FEBRUARY 4, 2019

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? We have no doubt that the work we do as public relations professionals adds value to the organizations we serve, but then the question becomes, how do we prove it using data?

Analytics 141

Analytics Google Creativity Publicity 141

PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. You can also get creative with “new.” Make your business newsworthy.

Publicity 331

Publicity Television Local Pitching 331

PR for Anyone

MARCH 26, 2020

This week, Christina Daves talks about getting publicity in the age of the Coronavirus. Part One of ‘Getting Publicity in The Age of Coronavirus’ Christina Daves has been giving tips and ideas for many years on how people can get in front of the media. Get Creative!

Publicity 299

Publicity Pitching YouTube Creativity 299

PR in High Definition

SEPTEMBER 28, 2023

Something came up in both these situations that was an important reminder for me – strategic thinking combined with a good dose of creativity has tremendous impact! We are constantly absorbing the news, tracking trending topics and have a good feel for public appetite for certain stories. At the same time, we’re creatives.

Creativity 62

Creativity Strategy Internal International 62

Wadds Inc.

FEBRUARY 15, 2024

The non-departmental public body published a new relationship framework, including risk monitoring guidance to the organisations that it funds. The section on reputation risk has raised the ire of the creative community, with a single paragraph being called out as overreach and a form of censorship.

Creativity 105

Creativity Government Financial Reputation 105

PR for Anyone

MAY 13, 2020

When thinking about landing publicity, it should not be a “one and done” approach for your business. Not only does it give you massive visibility, it also positions you as the expert in your industry. Not only does it give you massive visibility, it also positions you as the expert in your industry. Many people are on vacation.

Publicity 246

Publicity Pitching Television Newspapers 246

Wadds Inc.

MAY 17, 2023

Adoption of AI in public relations is slow, hindered by skills and organisational investment A USC Annenberg and WE Communications report - Fascinated and Frightened: How are communications professionals viewing the ai opportunity ahead? finds that the public relations industry is slow to experiment with artificial intelligence (AI).

Publicity 141

Publicity Case Study Privacy Ethics 141

Culpwrit

MARCH 26, 2022

By Katie Brenneman Priorities of public relations campaigns and the methods involved aren’t the same for all clients in different industries — especially if you choose to work for creative clients like artists and cultural institutions.

Creativity 92

Creativity Industry Marketing Publicity 92

Ronn Torossian

MAY 6, 2019

The days of traditional public relations are over, but career opportunities and the importance of creativity and social media savvy are more important than ever before. com, “the PR industry is on the rise- a reflection of the growing need for great communications and the growth of social media outlets.” According to 0to5.com,

Industry 150

Industry Creativity Social Media Blogging 150

Onclusive

DECEMBER 16, 2020

Let’s look at some macro trends first: With the imminent COVID-19 vaccine distribution to the general public, it is likely that the lockdowns will stop, stability will return, and the economy will start to recover. Request a demo of Onclusive’s industry-leading PR analytics platform today! Ready to gain a leg up on your competition?

Industry 221

Industry Content Marketing Corporate Analytics 221

Wadds Inc.

NOVEMBER 11, 2023

The impact of AI on public relations is set to be transformative for public relations practice,­­­­ but it will demand updated practitioner capabilities. We have almost certainly underestimated the medium to long-term impact of AI on public relations. The AI industry recognises the need to develop enterprise-level solutions.

Report 119

Report Publicity Training Policies 119

Solo PR Pro

SEPTEMBER 12, 2023

Every public relations professional understands that creativity isn't just a switch you can turn on or off. However, with the right strategies, you can ensure that your creative reservoir is always filled with fresh ideas. Here are five ways to reignite that creative spark, when you are feeling stuck.

Creativity 79

Creativity Energy Writing Strategy 79

PRSay

NOVEMBER 25, 2019

But behind the scenes, it represents a shift in the industry, and one that your creative team can learn from. This holiday season, here are some gear ideas that can help take your creative team’s content from amateur to professional quality — without burning through your entire budget — thanks to some shopping-season deals: iPhones.

Creativity 145

Creativity Film Video Retail 145

Business Wire

NOVEMBER 17, 2021

Over the past 18 months, nearly every industry has experienced the disruption of its workforce. Whether businesses came to a full stop or managed to stay connected remotely during those early months of lockdowns, the dust is finally settling and companies are determining the best path forward.

Creativity 338

Creativity Blogging How To Employee 338

Stephen Waddington

JUNE 20, 2017

New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations. The European Referendum and US election spotlighted a failure by marketing, public affairs, and public relations practitioners to engage with broader publics.

Creativity 87

Creativity Analysis Publicity Public Affairs 87

5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives. PR Tips for Small Businesses.

Small Business 158

Small Business Publicity Social Media Web 158

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Hw founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations.

Creativity 0

Creativity Community Storytelling Agency 0

Karen Freberg

MARCH 12, 2022

This is especially true when it comes to social media, as the industry continues to change and evolve each and every day. I gave the students only a certain amount of time to create content – focusing on the need to be agile, adaptive AND creative all at the same time. Allowing for creativity in assignments is KEY!

Creativity 99

Creativity Social Media Groups Video 99

Deirdre Breakenridge

AUGUST 26, 2014

One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people. Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist.

Industry 316

Industry Fashion Travel Tourism 316

PRSay

MAY 18, 2023

To succeed, public relations must approach communications strategically. Artificial intelligence will never replace the reasoned insights that we gain through in-person contact with audiences and industry experts. Today’s practitioners must mentor younger practitioners on the art, craft and strategy of public relations.

Publicity 182

Publicity Software Education Technology 182

5W PR

MAY 24, 2023

The public relations space has been and will always be one of the vital industries in the market today. All these combined continues to make PR a powerhouse of an industry! All these combined continues to make PR a powerhouse of an industry! Founded in 2003, 5WPR has been providing incredible PR services in the market.

Industry 88

Industry Enterprise Fashion Financial 88

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Showcasing exceptional craftsmanship In the jewelry industry, quality and craftsmanship are of utmost importance.

Industry 78

Industry How To Fashion Creativity 78

HMA Public Relations

JULY 12, 2023

With so much of public relations relying on creativity, professionals in the industry may find themselves looking for a special spark of inspiration. Justin Liggin tells us how to find it in his latest blog post. Read more!

Publicity 72

Publicity Creativity Blogging Industry 72

Ishmael's Corner

NOVEMBER 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. If you asked 1,000 people which profession is more creative, advertising or PR, I suspect 997 would say advertising (figuring the outlier dynamic at.003 Techniques For Effective Business Communications. 003 percent).

Creativity 128

Creativity Storytelling Advertising Advertising 128

Critical Mention

JULY 13, 2021

This latest release from Critical Mention allows users to: Ad-hoc search public Instagram accounts. View Instagram post type, language, follower count and publicity values. Making the decision to build our features internally meant that our entire organization had to make a commitment to a lot of hard work and creative solutions.

Instagram 156

Instagram Industry Media Analytics 156

Agility PR Solutions

JANUARY 11, 2023

2023 is here, and with the new year comes a renewed opportunity for growth and change across industries. The post 3 trends to watch in 2023 that will optimize your public relations appeared first on Agility PR Solutions.

Trends 83

Trends Publicity Creativity Meeting 83

Agility PR Solutions

JULY 26, 2021

Issa PR takes a stand to fight for creative rights, lighting the way for other PR agencies The importance of protecting creative intellectual property (IP) is just as crucial in the PR industry as any other creative field.

Creativity 83

Creativity Agency Industry Analysis 83

Agility PR Solutions

FEBRUARY 21, 2019

The post 2019 digital skills update—creative pros across industries identify key trends appeared first on Agility PR Solutions. The firm’s 2019 Digital Skills Surveysurveyed thousands of professionals across six disciplines and job functions: data, design, development, product management, marketing, and executive.

Creativity 64

Creativity Trends Industry Training 64

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

The PR industry has spent decades proving that PR really works. We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment. Such firms also get credit for oxymoronic industry terms like “clean coal” and “ renewable natural gas.”

Policies 309

Policies Creativity Reputation Groups 309

Stephen Waddington

SEPTEMBER 29, 2020

It finds an industry getting to grips with structural changes, managing the health impact of COVID-19, and bracing for Brexit. Ingham’s view, informed by the 35,000 members of the PRCA, was that the industry would shrink by as much as a fifth. All around the world, our industry has been hit hard by COVID-19. said Ingham.

Industry 146

Industry Crisis Government Survey 146

5W PR

AUGUST 14, 2023

Misconceptions about career opportunities in public relations can lead to misunderstandings about the work and required skills. Public relations focuses on media relations and party planning Public relations is often misunderstood as just event planning and media interaction. But it’s much more than that.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Remote PR Jobs

JANUARY 30, 2024

Well-written press releases, social media posts, and blog articles help PR practitioners capture attention, build credibility, and influence public perception. Interpersonal skills– building relationships, networking, and collaborating effectively– are a necessary element to cracking it in the PR industry.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. The PR industry congratulates itself for banishing AVE from awards.

Publicity 128

Publicity Government Guidelines Facebook 128

Shift Communications

OCTOBER 2, 2014

Six months before any of us knew the market would crash, I considered my decision to enter the PR industry a calculated career risk. I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. It wasn’t just my experience.

Creativity 141

Creativity Construction Agency Social Media 141

Wadds Inc.

DECEMBER 1, 2023

While AI could automate tactical public relations uniquely human strategic skills are at low risk of substitution, according to a Government report. Public relations professionals are listed as one of the occupations most exposed to large language models (ranked 9th), which includes technologies such as ChatGPT.

Publicity 52

Publicity Insurance Insurance Education 52