The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. there’s no limit to how creative you can be. just a bit boring.

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B2B B2C Facebook Storytelling 120

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. I’ve had a break from writing my weekly letter after getting married in New York. Newspaper brands continue to suffer as readers shift from print to digital. This isn’t news.

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Print Storytelling Newspapers Advertising 60

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The visual nature of television may be serving as a buffer to the greater decline faced by print media.

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Comparison Television Print Social Media 120

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. Sometimes the process can be daunting but it doesn’t have to be.

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Airlines Exercises Fashion Print 120

Sword and the Script

NOVEMBER 20, 2018

Everyone hits up the same list and the glamour of it has long since worn off unless you are writing them a check. Despite the digital era, we still live in the real world and marketing still produces and attends live events. “If Create a short link for the content and include it in presentations of speakers at the event;” and.

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Content Marketing Pitching Social Media Internal 111

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

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Pitching Writing Film How To 83

Maxim Behar

JANUARY 11, 2024

And then I get in the shower, and I put my priorities in order during the shower, because when you're alone in the shower you feel free, nobody is in your way, there's no TV, there's no morning blocks, nobody is writing to you on Messenger. However, our Public Relations business requires a lot of creativity and innovation.

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Leadership Social Media Creativity Ethics 59

Sword and the Script

NOVEMBER 26, 2019

The line graph is showing you how many people read your third party coverage, you can see demographic data on the left-hand side, and at the bottom, this is showing you conversions – people that read the article and then took some action – what Cision calls an event – on your website. They have one customer with custom work tracking 65.

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Publicity Media Advertising Advertising 92

Doctor Spin

MAY 21, 2021

See also How to write a PR pitch. Make a list of questions and dare to be creative and pointy. Make a list of potential annual events. Annual events are becoming a staple of the PR industry. Please think of how Apple can do yearly launch events without telling anyone beforehand what they’re going to launch.

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Maxim Behar

NOVEMBER 23, 2020

This guarantees a variety of ideas, but the different cultures, time zones and the lack of events at the Davos Congress Center make things quite complicated. It is my duty to manage the finances, events, ideas and diversity of this already very heavy machine, but for me it is an invaluable experience, and for Bulgaria a unique promotion.

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Crisis Management Crisis Advertising Advertising 83

wiredPRworks

FEBRUARY 11, 2016

Print and Digital Advertising. Bringing your brand alive at virtual and live events. Ways to use WordPress to promote events. Writing tips to help you make the most of the only thing people really read. Facebook for Business: Creative approaches to Facebook postings and advertising for results.

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Training LinkedIn Marketing Pinterest 45

Beyond PR

APRIL 27, 2016

Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Before your next event sets sail into uncharted waters, plot a course for promotion using the ideas below. From there, review email leads from previous events and crosscheck them against the current exhibitor and attendee lists.

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Trade Shows Marketing How To Real Estate 40

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. Progress is slow. PR can be a stressful occupation.

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Government Education Print Ethics 103

Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Stories allow an audience to peek into someone's life, into their conscience, into the thoughts and events that inform another person's life. In short, they matter.

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Storytelling Chemicals Advertising Advertising 61

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). At these events, I have the opportunity and the responsibility to share my knowledge, talk to my mentors, plus enjoy the company of national and global colleagues.

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Journalism Ethics Film Construction 79

Prohibition

MARCH 16, 2020

It’s clear from her feed that she’s very creative as she makes really interesting use of video and animations when uploading her content. such a drop dead gorgeous event – lavender everywhere! They still do the dress over @hm but in different prints- also comes in the plus range and and the mama range too all for £24.99!

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Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

It’s clear from her feed that she’s very creative as she makes really interesting use of video and animations when uploading her content. They still do the dress over @hm but in different prints- also comes in the plus range and and the mama range too all for £24.99! A post shared by ?????????? The location is.

Fashion 62

Fashion Instagram Travel Trends 62

Waxing UnLyrical

JULY 18, 2012

Jeff and I started chatting about the event, the food and our experience so far and I asked him what his role was. Lesson: The focus should be on building relationships, not “pitching” your story or asking someone to write about you once. His answer: a Food Truck Advisor. A variety of different ways. Image: Courtesy Jamie R.

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Writing Interviews Industry Pitching 94

PRSay

AUGUST 12, 2016

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. This is such a great opportunity for newsmakers and storytellers alike as PR professionals can get creative with who they partner with to communicate their stories.

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Storytelling Social Media Sports Strategy 60

PR Conversations

JULY 20, 2015

Moreover, I’ve contributed to other areas, such as a steering committee for a charitable organization’s high-profile special event and a variety of volunteer roles (over numerous years) at the Art Gallery of Ontario. the shift boss for us volunteers) have ongoing roots in the theatrical world, as actors, writers, and stage or event managers.

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Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Image: Quinn Dombrowski via Flickr , Creative Commons I’ve already said that blogging is a strange beast. It’s a great way to exercise your writing muscles. You get even better.

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Blogging Facebook Twitter Writing 90

Norton's Notes

JULY 20, 2016

Beginning with a social media, print and email tease campaign, we piqued the interest of thousands of people who all signed up to hear more about the machine. UPDATE 1: Since writing this, we’ve made the front cover of Earthmovers and ConstructionWorx magazines. Our adverts hit hundreds of thousands of people in the industry.

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Case Study Social Media Study Media 28

Sword and the Script

AUGUST 1, 2023

The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E. This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. Fair enough.

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Software Pitching Ethics Privacy 128

Stuart Bruce

JUNE 24, 2015

We also used news conferences, journalist interviews and news releases (earned), a corporate magazine (owned) and securing speaker platforms at events where executives could network and tell stories (shared). Both of these ideas are basically today’s way of doing the editorial re-prints PR used to do.

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Advertising Advertising Content Marketing Case Study 60

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Its almost sad.

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Blogging Twitter Facebook Measurement 73

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents.

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How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet.

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Agency Analytics Creativity Social Media 136

Contently - Strategy

OCTOBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. I’ve also come across Taco at Trello, Sophia at Yesware, and even Charles the Dog at Lighthouse Creative. This personality has a point.

B2B 85

B2B Content Marketing Trends Marketing 85

NewsWhip

APRIL 28, 2021

Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA). But I am one of many hub leads across the H+K network who collectively speak on an ongoing basis from data right through to kind of creative content, and digital as well. Gen Z in Indonesia.

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Consumer Measurement Local Data 78

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Want to learn Ann’s writing rules for PR? Image: Karen Cropper ( Creative Commons ). ” https://t.co/XuswAAsGAo.

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Social Media Twitter Media Nonprofit 120

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

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Banking Content Marketing Examples Industry 111

Maxim Behar

MARCH 6, 2022

I amassed an amazing experience from all the Polish events that were very symbolic for following communism and the centralized economy. I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. That success will come with hard work and big creativity.

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B2B Communications Media Newspapers 52

Karen Freberg

MARCH 2, 2018

I admit, there were so many times where I had to bite my tongue because I would ALMOST let this secret slip out at conferences, meet ups, and social events. My second book this year with Emily Kinsky and Amber Hutchins was with TopHat on digital writing. How I decided to write a textbook. You need to write the book.

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Social Media Exercises Resources Writing 40

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. Anna put me in touch with Shonali (and no, Shonali did not twist my arm to write this). Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

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Blogging How To Social Media Community 60

Buzzstream

NOVEMBER 10, 2020

Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. So when writing your pitches, avoid including too much fluff or making them dig for the main story. For example, I worked on a campaign about running habits, which had a mental health angle.

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Pitching Writing Digital PR How To 164

Bad Pitch Blog

APRIL 28, 2007

This blog was created because we got tired of reading one editor after another call out the minority of our hard-working industry for bad taste, poor writing and lazy pitching. So this news article was a welcome find (click on the print version for the full-length version). Push creativity and be open to new ideas.

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Pitching Print Creativity Local 40

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Here's how: 33 Content Marketing Promotion Ideas.

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Marketing Content Marketing Pinterest LinkedIn 48