Communications Conversations

AUGUST 5, 2021

As a full-time social media marketing consultant to midsized and large companies AND an adjunct professor at the University of St. Because over the years, social media marketing has attracted people from all walks of life. It’s attracted people from marketing and comms (although we could use more business acumen, too!).

Social Media 88

Social Media Marketing Media Local 88

Stephen Waddington

MAY 17, 2020

Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport. I was at the front of the queue.

Tourism 118

Tourism Fashion Travel Retail 118

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income. Alignable has local groups you can connect with.

Small Business 213

Small Business Fashion Groups Local 213

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials. What Kind of Video?

Video 120

Video Strategy Marketing YouTube 120

Landis PR

JANUARY 3, 2024

Photo courtesy of Pixabay The key error Cruise made was not being transparent with the public nor with state and local transportation officials about how and why these incidents happened. Unfortunately, Cruise had several high-profile mishaps (accidents, blocking emergency vehicles, driving into roadwork areas, etc.)

Transportation 59

Transportation Film Television Education 59

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR for Anyone

SEPTEMBER 16, 2022

National Economic Education Month *. National Depression Education & Awareness Month. National Family Sexuality Education Month. what you can pitch your local media for the month of October. But get creative. Here’s a complete list of October holidays: National Cryptocurrency Month **. Transcript.

Pitching 130

Pitching Financial Small Business YouTube 130

Stephen Waddington

AUGUST 14, 2018

It’s how we won over the local market. Thanks to our genuine communication efforts the local PR industry became fond of our brand. We took this as a signal that the PR business needed some solid education. We switched our creative PR efforts for educational activities. There’s always work to be done.

Tools 112

Tools Education Film Local 112

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. Supporting Local Market Development. Public relations can also build brand recognition in key markets to sell franchises.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. Supporting Local Market Development. Public relations can also build brand recognition in key markets to sell franchises.

Agency 52

Agency Local Newspapers Interviews 52

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What are some of the differences in building a communication strategy on a national level compared to a local level? For starters, do your homework.

Local 227

Local Energy Agency Policies 227

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). Thomas classroom many years ago.

Social Media 128

Social Media Agriculture Marketing Media 128

The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. We’re also not typically in charge of a PO, so we always fall underneath a marketing manager or whoever. It’s still siloed.

Marketing 120

Marketing Analytics Measurement Data 120

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency. I’ve worked on communications, marketing and sales.” They spoke about their first job and their career.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Buchanan PR

JANUARY 9, 2023

In sales and marketing, you’ll often hear about buyer personas – a detailed representation of the average consumer of the product or service. When developing the persona, begin by assigning your character a gender, age, location, marital and family status, education level and occupation. Education level: Bachelor’s degree.

Social Media 82

Social Media How To Instagram Media 82

PRSay

NOVEMBER 1, 2021

Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. How do your marketing channels drive business to your digital storefront? Our marketing ecosystem is digital and traditional. million views.).

Wireless 78

Wireless Consumer Creativity Marketing 78

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. That has evolved into a broader course, PR and Marketing for the IECs.

Education 107

Education Course Nonprofit Resources 107

Solo PR Pro

MARCH 29, 2022

PRSA Icon , Social Media Marketing World , Hubspot’s Inbound , are all worthy of consideration. You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location. Look at your local Chambers of Commerce. Major Conferences. Pull a thread.

Conference 80

Conference Reddit Local Course 80

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. I define myself as a PR generalist.

Industry 316

Industry Fashion Travel Tourism 316

ReimaginePR

JULY 25, 2018

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. Feel properly educated? Moz Local Listing Score.

SEO 211

SEO Tools Engineering Google 211

Frederik Vincx

NOVEMBER 8, 2016

First six years of working in communication agencies as a designer and creative, followed by four years of building software for these agencies. Two weeks ago I quit my job as co-founder and creative director of communication software company Prezly and now I’m ready for a new adventure. It’s been ten years since I graduated.

Agriculture 155

Agriculture Software Healthcare Local 155

Karen Freberg

DECEMBER 4, 2017

This is a great walkthrough, but how could educators use this for their own page, classes, and consulting projects? Depending on the scope of the project, you could have them create a strategic brief for a company, nonprofit, or local business to see how they could potentially use this for their community.

Education 42

Education Facebook Video Social Media 42

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Those insights will lead to better briefs to inform creative and content. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Maxim Behar

JANUARY 17, 2024

I was a student abroad, struggling with a not-so-easy language and facing challenging exams in marketing and management. Since day one I started working at a local magazine, wrote correspondence for a Bulgarian newspaper, and cleaned streets on the weekend. And so, it went on for four years.

Survey 64

Survey Study Course Financial 64

Cision

JUNE 15, 2017

It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories.

Automotive 245

Automotive Resources Strategy Consumer 245

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. However, having a wide array of PR study offers more options in the competitive job market for new graduates. Many PR students minor in related fields like marketing or advertising.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Cision

AUGUST 18, 2016

I’m most excited at the opportunity to marry my background in creative, strategy and research with the capabilities of an agency leader in consumer PR and cause marketing. At Cone, my expertise in uncovering these consumer insights will further enhance the agency’s creative campaigns and initiatives.

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

Bianchi Biz Blog

OCTOBER 24, 2022

I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. I love getting creative in the kitchen and entertaining for family and friends. I get too many emails from PR people that have nothing to do with our market. Any pet peeves with PR people?

Meeting 59

Meeting Automotive Transportation Newspapers 59

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Outreach to industries beyond PR is how you build connections and find potential clients by educating them on the importance of PR for any organization.

Agency 88

Agency Energy Crisis Management Industry 88

PRSay

MAY 21, 2019

Write with creativity and clarity. Don’t stay in the city or market where you live; the market is global, so think big and go where the opportunity is. — Ana Toro, APR, Fellow PRSA. Graduating may seem like the end of your education, but you should treat it as the beginning — never stop learning. Dennis Wilson Jr.

Writing 154

Writing Meeting Conference Local 154

Solo PR Pro

JANUARY 17, 2023

Emily Myers Duke, Pretty Creative PR. I live in Charleston, WV and the PR market in our state is dominated by agencies. I also knew other creative freelancers that I still team up with for their specialties: photography, videography, web design, graphic design, etc. In-person, local networking groups are helpful too.

Agency 108

Agency Travel Groups Community 108

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. In 2019 it has published papers on disinformation and influencer marketing. She always improves my work.

Government 103

Government Education Print Ethics 103

Prohibition

JULY 23, 2019

Public relations and marketing within the education sector rely on cultivating and managing relationships with prospective and current students and alumni. Our friendly local, Leeds Beckett University, recognised that they could provide more information from the point of offer accepted to enrolment.

Social Media 54

Social Media Media Education Internal 54

wiredPRworks

JUNE 10, 2020

Contrary to common misconception, they’re also generally healthy, civically engaged, college-educated, and socially active. Thanks so much to Kristin Loretta of Kristin Joy Public Relations for providing the following creative content and inside scoop on the Yappa story. Disclosure: My two boys are skateboarders. We LOVE Tony Hawk.].

Video 52

Video Local Tools Conference 52

OnePitch

SEPTEMBER 8, 2022

One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package. And, we helped educate women like me about the important signs and symptoms of cancer. This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Education 98

Cision

JANUARY 13, 2017

I am also a big advocate of training and education as a tool to create excellence in output – so I see this change coming through a lot of training! Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level. How do you envision the future of PR?

Local 120

Local Radio Community Tools 120

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227