The Hoffman Agency

NOVEMBER 13, 2023

The latest leg of Mike’s journey took him to Shanghai — where he got an inside view of the Chinese market for the first time. especially compared to markets like Taiwan and Singapore, which are traditionally more western-leaning. The main difference I noticed came from learning about our industry and the work we do in China.

Local 36

Local Agency Government Travel 36

5W PR

AUGUST 10, 2023

In today’s globalized world, cultural sensitivity in marketing is paramount to successfully engage diverse audiences and avoid potential controversies. Navigating cultural sensitivities in marketing requires a thoughtful and deliberate approach. Respectful visual imagery Visual imagery plays a crucial role in marketing.

How To 78

How To Marketing Training Groups 78

Critical Mention

OCTOBER 1, 2018

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Smaller businesses aiming to gain a global market cannot afford to be offensive. Until next time! Critical Mention. Erica Sunarjo.

Local 65

Local How To Internal International 65

Presspage

JULY 5, 2017

Challenges in the Education industry. The educational field has always had a tough time juggling budget, goals, time and interests. PR professionals have limited time and budget to make sure their educational organization is being noticed by the right people. Most educational institutions engage with many different audiences.

Education 84

Education Resources Internal International 84

5W PR

DECEMBER 8, 2021

Another beneficial type of visual content that brands should be sharing with their audiences is educational content. Companies can participate in either local, national, or global holiday trends to benefit from an increase in engagement. User-Generated Content.

Instagram 88

Instagram Strategy Marketing Education 88

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

5W PR

JANUARY 3, 2024

Conduct market research to identify the specific resolutions gaining traction and tailor PR messages to align with these aspirations. Connecting with local communities Strengthen the brand’s ties with local communities by engaging in initiatives that promote health and well-being.

Publicity 78

Publicity Brand Branding Local 78

Communications Conversations

AUGUST 5, 2021

As a full-time social media marketing consultant to midsized and large companies AND an adjunct professor at the University of St. Because over the years, social media marketing has attracted people from all walks of life. It’s attracted people from marketing and comms (although we could use more business acumen, too!).

Social Media 88

Social Media Marketing Media Local 88

Communications Conversations

AUGUST 5, 2021

As a full-time social media marketing consultant to midsized and large companies AND an adjunct professor at the University of St. Because over the years, social media marketing has attracted people from all walks of life. It’s attracted people from marketing and comms (although we could use more business acumen, too!).

Social Media 88

Social Media Marketing Media Local 88

5W PR

FEBRUARY 19, 2024

In the past, companies could easily set up shop in any crowded market and start selling their solutions to interested customers, but that’s not the case anymore. In fact, the report reveals most consumers rely on word of mouth marketing and client testimonials when considering making a purchase.

Consumer 78

Consumer Industry Brand Branding 78

Stephen Waddington

MAY 17, 2020

Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport. I was at the front of the queue.

Tourism 118

Tourism Fashion Travel Retail 118

PRSay

JUNE 9, 2021

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. The answer to whether Publicis Groupe is civilly liable for their marketing activities is probably ‘no.’”. Custin said.

Crisis 164

Crisis Ethics Publicity Marketing 164

Prohibition

AUGUST 13, 2019

Used regularly by a worldwide audience, it’s hardly surprising that social media platforms are rapidly becoming one of the most vital aspects of digital marketing. Here’s how social media platforms can be effective for higher education : Increase Student Engagement for your University. Improved brand awareness of your University.

Education 48

Education Social Media Media Community 48

Cision

JUNE 23, 2016

I am excited about being part of an evolving industry where local influence is growing in importance. It is a lot more integrated, targeted and localized. and in local communities. Also, local news continues to be relevant. nearly nine in 10 residents follow local news closely – and about half do so very closely.

Public Affairs 227

Public Affairs Local Education Policies 227

Cision

SEPTEMBER 7, 2016

Even if you have no intention of sitting in a classroom again, you can still continue your business education on your own. Because marketing is an ever-changing beast, it’s imperative that you stay sharp on your options so you can remain competitive in your industry. Here are some of the best places to grow your knowledge.

Resources 120

Resources Marketing Small Business eBook 120

PRSay

AUGUST 19, 2021

Therefore, I immediately joined PRSA and the PRSA Maryland Chapter and got to work locally. Before long, I had earned the Chapter’s Educator of the Year award, joined the board and was serving on several committees. I was also appointed to the national PRSA Educational Affairs Committee.

Meeting 195

Meeting Education Ethics Leadership 195

Cision

FEBRUARY 17, 2016

Brands that have adopted influencer marketing can increase conversions by a factor of 10. Educate yourself on the fast-growing world of influencer marketing by tuning into The Influence Pros Podcast on iTunes. Want all the latest influencer marketing tactics and news events? How can you get in on the conversation?

Marketing 120

Marketing Newspapers Mobile Local 120

PRSay

SEPTEMBER 20, 2019

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. Rethinking your onboarding process.

Internal 126

Internal International Communications Strategy 126

5W PR

JULY 9, 2019

Carving out a niche market and positioning yourself as the go-to brand for a specific audience and a specific product is a great way to ensure success when selling online. The key is to identify a niche market that you feel you can master, and one that has a viable audience and group of consumers. Remote Workers.

Marketing 79

Marketing Travel Healthcare Fashion 79

PR for Anyone

OCTOBER 12, 2021

March – National Credit Education Month – This is a great opportunity to talk about the importance of good credit for loan rates. This is a great way to highlight your expertise in the real estate market with this demographic. Content can be all about neighborhoods you specialize in and the local community.

Real Estate 130

Real Estate How To Local Interviews 130

PR Fuel

OCTOBER 5, 2020

The best way to do that is through small business marketing. Marketing your small business doesn’t need to be expensive. Most small businesses use social media and email marketing to help drive interest in their brand. Read on to learn about seven innovative ways to engage in small business marketing.

Small Business 52

Small Business Marketing Local Community 52

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials. What Kind of Video?

Video 120

Video Strategy Marketing YouTube 120

5W PR

FEBRUARY 14, 2023

The pet care market is very broad, as it includes everything from big pet supply brands to vet practices and even local pet grooming salons. One thing all these segments of the market have in common is a love for pets. That means planning, creating, and then distributing high-quality and valuable pieces of content.

Brand 78

Brand Branding Communications Education 78

ReimaginePR

MARCH 30, 2020

The Undisputed Truth About Education Day That the Experts Don’t Want You to Hear A Secret Weapon for Education Day Celebrated annually on June 6, it is a day to champion the worth of high education and to acknowledge all of the tough work that should be done to make certain everyone can share inside.

How To 120

How To Education Community Local 120

Stephen Waddington

APRIL 12, 2020

The CIPR Local Public Sector group has produced a short video of camera clips from its members working in frontline COVID-19 roles. PR practitioners are communication and media officers; community managers; content creators and writers; creators and makers; marketeers; policy makers; researchers and analysts; and website managers.

Publicity 130

Publicity Policies Analysis Crisis 130

wiredPRworks

JUNE 25, 2016

s international organization for educational opportunities and cultural relations, for bringing its TN 2020 conference to Chicago. Global Social Media for Local Social Good. Social Media Club [SMC] is a worldwide organization, with local chapters, that serves as connecting organization for anyone interested in social media.

Local 40

Local Social Media Media Internal 40

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Cision

SEPTEMBER 1, 2016

Make friends with local influencers. For this reason, South African professionals in particular have become adept at making friends with local influencers. In rural parts of Africa, local influencers are often the village chiefs. Doing so can bolster your reputation and establish positive relationships with local audiences.

Local 216

Local Government Community Corporate 216

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income. Alignable has local groups you can connect with.

Small Business 213

Small Business Fashion Groups Local 213

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

PRSay

MARCH 22, 2023

For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. ZEO places a spotlight on Gen Z’s ability and influence to transform and innovate business, work, media and marketing.

How To 150

How To Employee Leadership Nonprofit 150

5W PR

AUGUST 18, 2023

Businesses and marketers can connect with this movement to engage with a growing segment seeking alternatives to traditional drinking culture. Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. The Sober Curious movement offers benefits like mental clarity, physical health, and deeper connections.

How To 78

How To Resources Storytelling Community 78

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. So how do you do health care content marketing? So how do you do health care content marketing? Use the outside-the-box content marketing ideas in our free white paper!

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. Speak to, not at your audience. SCHEDULE A DEMO.

Marketing 75

Marketing eBook Case Study Measurement 75

The Hoyt Organization

APRIL 23, 2024

You can also conduct market research through surveys or focus groups to gather more specific insights about your audience. Traditional channels, such as newspapers and television, offer broad reach, while digital channels, such as social media and email marketing, provide targeted messaging.

Strategy 75

Strategy Nonprofit Social Media Leadership 75

5W PR

JUNE 26, 2023

Holiday marketing is a critical aspect for businesses, especially considering the challenging times the world has been facing in the last few years. To ensure success during the holiday season, companies must develop a strategic marketing plan , account for various factors that influence outcomes, and effectively execute their strategy.

Brand 78

Brand Branding Retail Strategy 78

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. Speak to, not at your audience. SCHEDULE A DEMO.

Marketing 68

Marketing eBook Case Study Measurement 68