Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Write a press release. Circulate internally. Always remember your internal audience because they are the most likely to be impacted by the coverage and to share big hits to their network. Share on social media. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Presspage

JULY 25, 2018

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. Another option, Niven says, is to embed a low-resolution image in the release and link to a place where a high-resolution can be downloaded. How to stand out? Here are a few tips: 1.

Wikipedia 103

Wikipedia Writing Video Report 103

Burrelles Fresh Ideas

NOVEMBER 7, 2023

During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Download our free Path to PR Agency Leadership tip sheet. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

NOVEMBER 15, 2016

wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is more creative, meaningful and memorable. Download it now and learn how to revitalize your brand blog, engage prospects and nurture them into customers through compelling content. photography), ‘dot-guru (.guru)

Trends 120

Trends Leadership Small Business Analytics 120

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning.

Writing 119

Writing Case Study Study Brand 119

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. What these AI tools produce today still needs strong human guidance,” says Laurent Thevenet , head of creative technology, Publicis Groupe APAC & MEA. “I

Communications 40

Communications Marketing Technology Data 40

Contently - Strategy

SEPTEMBER 10, 2020

We weren’t sitting there thinking like, “Okay, we need to get a million downloads or a million subscribers in the first year.” And if we do that, the traffic, the plays, the downloads, all that will come.” Internally, our number one customer is our sales team and the account management team.

Brand 118

Brand Branding Marketing Facebook 118

Karen Freberg

OCTOBER 17, 2021

This was the article I got inspired to write about my thoughts. I have to give them props for writing this article because I think it will generate a lot of discussion. By the way – it was a follow up study to their most downloaded article from the journal 10+ years running in the journal. Have a great day!

Study 111

Study Journalism Interviews Conference 111

Waxing UnLyrical

JUNE 4, 2019

Editor’s Note: While #measurePR is on hiatus as of this writing, we couldn’t forgo the opportunity to share a recap of a fabulous chat from last year for all who may benefit. The sky’s the limit when it comes to creativity in the travel and tourism industry! Image: Deanna Ritche via Unsplash, Creative Commons CC0. measurePR. —

Tourism 45

Tourism Travel Mobile Nonprofit 45

PR 20/20

JULY 12, 2016

This is just the starting point, so feel free to get creative as you build your keyword ideas list. Tip: For stealthier spying, download Open SEO Stats and Web Developer extensions for your browser. If you download your results from keyword planner, you can see a competition ranking from 0 to 1. Spy on the competition.

SEO 40

SEO Blogging Web Writing 40

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. The Aesthetics of Text: Writing Readable Blog Posts. You need creatives to bring flair and polish. Most of them do this with gated content and in a bit of sleight of hand, pass that captured email off to an SDR to follow up.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

PR 20/20

JANUARY 15, 2019

We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. Furthermore, top performing companies in 2019 will extend content efforts far beyond the marketing department to distribution helpful and repurposed materials internally to be multi-beneficial. Forbes: Benefit-Driven Content.

Trends 57

Trends Marketing Software Video 57

Karen Freberg

NOVEMBER 28, 2017

I couldn’t wait to write this review of the book! Traditionally, we have explored what is happening internally first, and then what is happening outside. These are the types of examples to share with students so they can see the direct connection between data, application, and creative strategy.

Data 42

Data Media Case Study Social Media 42

Sword and the Script

MARCH 24, 2015

Contently is ageing to measure this – and engaged time together writing, “its also crucial to measure when readers come back, and track how much Engaged Time they spend during each session with your brand’s content.”. This is especially true for anyone selling a content marketing philosophy internally. Readers and returning readers.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Waxing UnLyrical

JULY 2, 2018

KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. Universities should teach Writing, Pitching, Attention to Detail, Measurement (of course), and… How to deal with Rejection. Image: Jeff Sheldon via Unsplash, Creative Commons CC0.

Measurement 40

Measurement Nonprofit Education Social Media 40

Stephen Waddington

MAY 23, 2018

My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel. In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data.

Analysis 60

Analysis Technology Tools Exercises 60

Maxim Behar

JULY 5, 2023

And it's not just social media, international exchange of goods, open borders, maybe 90% of the ingredients of the recipes that I've described in the book can be found in Bulgaria, and the other 10% can be ordered from a European online store, so they don't come from Africa or America or somewhere far away.

Radio 52

Radio Hotels Course Social Media 52

PR Conversations

JULY 20, 2015

Almost all of the Fringe plays had creative postcards, business cards or show programs as marketing collateral (some of them pictured above). The most-creative marketing I saw was the “pill” bottle (containing Smarties) for OCD — Obsessive Compulsive Darryl. Physically marketing their own plays and connecting with patrons.

Community 40

Community Print Twitter Creativity 40

Waxing UnLyrical

MARCH 11, 2015

And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world. Burke suggests that our measurement blind spots are a product of undefined organizational roles and objectives and lack of creativity to measure what we want to measure. ” ~ Sandra Fathi, Past President, PRSA NY.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

MAY 9, 2016

The easiest way to identify these are with the public domain designation (Creative Commons calls this license CC0 ) or with the CC-BY (+SA or +ND) licenses. One of the first places that you may want to start looking for new images is (1) Creative Commons Search. International license ). Free Images (.red) ” 22.

Engineering 120

Engineering Creativity Community Google 120

ZudePR

JUNE 6, 2016

If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. I'm writing a blog post on how the best communicators "go deep" and get stuff done. She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur. Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

Critical Mention

JUNE 21, 2017

However, if you write an article or take a photograph in the course of your employment, then the copyright would belong to your employer. Look for Creative Commons licensed content, which allow creators to easily mark their photos to share and specify the permissible circumstances.

Video 85

Video Creativity Internal International 85

PR Fuel

SEPTEMBER 4, 2018

Writing just might be the most important skill you can have. It doesn’t matter how many reporters you know or how unique your story angle is, if you can’t write a compelling press release that instantly sucks readers in, everything else is meaningless. Unfortunately, too many press release writers never improve their writing skills.

Writing 45

Writing Report Education Company 45

PR 20/20

SEPTEMBER 21, 2017

More specifically, can we use machines to write blog posts at scale?”. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. If visitor downloads ebook, then send three-part email ). Write data-driven content.

Marketing 53

Marketing Software eBook Technology 53

Beyond PR

JULY 14, 2016

When it comes to creative undertakings, these two obstacles most often prevent content projects from seeing completion. “Making a video – any video – successful, be it live action, animation or mixed media, can be summed up in one word: planning,” writes Larry Cardarelli in Making the Most of Your Video Production Budget.

Video 40

Video How To Instagram Facebook 40

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Stuart is an international PR adviser, speaker, trainer, and blogger. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. “How?

Communications 81

Communications How To Blogging Content Marketing 81

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. There is no wrong answer here so long as the system captures the information you need to write a complete report. Here are some filters to consider for your marketing technologies: Filter out internal IP addresses (Google “What is my IP address?”).

Report 52

Report How To Marketing Analytics 52

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours.

Marketing 78

Marketing Publicity Survey Study 78

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Internal Datasets. Tip: Brands get creative and overlap hero content types. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! Write an irresistible subject line – Your subject line is important for two main reasons: 1) It’s essential for grabbing the reporter’s attention and getting them to open your email and 2) It’s responsible for making certain your email doesn’t get flagged as spam. The public will forgive and forget.

Web 40

Web Pitching Local Report 40

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. High Income Business Writing. 29) John Dennis. Smart Time Online. 32) Shel Holtz & Neville Hobson.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

APRIL 4, 2016

” Darren Rowse explains why readers are more likely to “stay when you address their internal needs.” Why: “People want to get a sense for your company as if it were a person,” writes Mark Bonchek as he explains why your “narrative should say who you are, not just what you do.” ” 7.

Banking 40

Banking Social Media Storytelling Training 40

PR Conversations

FEBRUARY 5, 2015

There was a serendipitous tweet moment when I was beginning to write on this topic, as this observation from Karen James ( @kejames ) hit my dedicated stream: (James is a female speaker of note, particularly if you’re looking for a scientist or an USA astronaut candidate.). By Mike Spear.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

There was a serendipitous tweet moment when I was beginning to write on this topic, as this observation from Karen James ( @kejames ) hit my dedicated stream: (James is a female speaker of note, particularly if you’re looking for a scientist or an USA astronaut candidate.). By Mike Spear.

Communications 40

Communications Conference Government Policies 40

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Internal and External Communication and Collaboration. If you download the plugin it will even edit your emails prior to sending them.

Nonprofit 76

Nonprofit Tools Marketing Skype 76