Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. Additional Writing Resources: Grammar Girl – Quick and Dirty Writing Tips. By Diana G.

Publicity 111

Publicity Writing Guidelines Construction 111

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. The practice of public relations is about telling stories, and all good stories have compelling themes. Of course, any PR plan is dependent on budget, manpower – and time. The post How To Write A Rock-Solid PR Plan appeared first on Crenshaw Communications. Define your objectives.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

When a public relations firm signs a new account, excitement is in the air. These might include specific stories in top-tier publications; speaking opportunities earned at key conferences; social media shares, and other indicators of progress against goals. Take a little time to celebrate, then let the real work begin.

Writing 130

Writing Comparison Product Launch Leadership 130

PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging.

Public Affairs 87

Public Affairs Communications Radio Television 87

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Writing still matters. Content skills go hand-in-hand with communications, but even in the video age, coherent and persuasive writing is at the top of the list. Effective writing strengthens media pitches, powers sales presentations, and is often the basis for successful thought leadership. Research is foundational.

Writing 170

Writing Pitching Meeting Communications 170

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety.

Conference 319

Conference Privacy Leadership Data 319

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. During the five-week course, several co-presenters will join them.

Communications 192

Communications Sports Journalism Fashion 192

Frederik Vincx

MAY 26, 2015

Public relations clearly isn’t just media relations anymore. This new world is filled with abbreviations like SEO, SEA, SMM, PPC, Being able to write a stellar press release doesn’t cut it anymore. The post PR workflow hacks visual crash course appeared first on Frederik Vincx. Reading Time: 1 minutes.

Course 60

Course Software SEO Tools 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. A useful goal is to keep ‘master’ lists as up-to-date as possible.

Writing 310

Writing LinkedIn Social Media SEO 310

The Resolution Blog

JANUARY 30, 2020

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. Reputation is important in the PR world, so of course you want to get a few wins under your belt. But writing up award entries can be expensive and […].

Course 156

Course Reputation Writing Publicity 156

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Most of the public relations programs have similar courses.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Sword and the Script

AUGUST 29, 2020

Media relations isn’t the top PR service anymore A report by Talkwalker had some eyebrow-raising conclusions about the services provided by public relations. The study says media relations has been supplanted by other functions as the top services provided by public relations. There are plenty of free and low-cost courses.

Media Relations 99

Media Relations Report Industry SEO 99

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Bringing on an external resource for public relations is a big commitment for any business. A public relations program typically falls under one department in the organization, but it should ideally support many units, from talent recruitment to sales. But occasionally an organization will sign with a PR firm prematurely or in error.

Agency 333

Agency Internal International Resources 333

Stephen Waddington

NOVEMBER 26, 2017

Marcel Klebba was named media and public relations blogger of the year at the Vuelio blog awards on Friday at a glitzy ceremony in London. The inspirational public relations graduate started blogging in September 2016 as a final year student at Westminster University. What’s your writing habit? Why did you start blogging?

Publicity 105

Publicity Media Writing Blogging 105

PRSay

DECEMBER 27, 2023

No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. Practitioners recognized the value of prospective entry-level candidates having PR coursework along with the basics of writing and communication. Toth, Ph.D.,

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. Practitioners recognized the value of prospective entry-level candidates having PR coursework along with the basics of writing and communication. Toth, Ph.D.,

Report 78

Report Ethics Education Survey 78

NewsWhip

APRIL 28, 2021

Many blockbusters delayed their releases to coalesce better with when audiences would be allowed back in cinemas, and despite a series of historic ‘firsts,’ the Oscars failed to capture the public imagination this year. . The Wire had almost triple the engagements of any other publisher writing about the Academy Awards.

Publicity 78

Publicity Comparison Pinterest Web 78

Shift Communications

SEPTEMBER 2, 2016

) We put a lot of money into going to school and getting a degree, and it’s often interesting to look back and see which courses really prepped us for post-grad life. As a student, there are several courses you have to take while in school – but which ones will really benefit you when it comes to entering a communications career?

Study 84

Study Publicity Analytics Course 84

Sword and the Script

JULY 16, 2019

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place. I was reminded of this over the course of analyzing data from the 2019 JOTW Communications Survey. Image credit: Unsplash.

Publicity 91

Publicity Survey Local Writing 91

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. . And of course, it adds to the executive’s speaking portfolio that builds their case to speak at more events, which then leads to more PR opportunities. Great company.

Leadership 295

Leadership Industry Conference Trade Shows 295

Onclusive

AUGUST 3, 2020

The same waza can be applied to public relations. Trending topics, swelling issues, and of course their own company and spokespeople. In fact, many of the authors who have the highest influencer scores are independent freelance writers and bloggers who are not affiliated with a particular publication.

Media 397

Media Pinterest Measurement Trends 397

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JANUARY 27, 2022

The same holds true for the quotes we may write in press announcements. If it is in a press release, of course we may feel pressure to position it as something the industry hasn’t seen before to gain more media attention. Of course you’re proud! When it comes to hyperbole, less can be more – credible, that is. .

Course 418

Course Meeting Industry Corporate 418

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Culpwrit

NOVEMBER 28, 2022

The following article was written by DePaul University public relations grad student Michael Bellino as a final class assignment in researching and writing about an agency studied during the fall term of my agency-client relationship course.

Corporate 92

Corporate Brand Branding Study 92

Onclusive

JUNE 24, 2020

You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. We will continue that discussion with three more strategies that we’ve seen modern communicators use. Seek internal experts.

Strategy 418

Strategy Media Advertising Advertising 418

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

Whether you’re writing a byline or preparing for a gig, it’s important to understand your audience. A bylined article for a tech or business publication, for example, must be written with the right audience and end goal in mind. What’s more, I’ve been able to use the experience from each role to enhance the other.

Pitching 193

Pitching B2B Examples Interviews 193

The Hoffman Agency

OCTOBER 27, 2020

As part of my university’s graduation requirements, I needed to take 15 units of other courses that were different from my major. I chose to look into the communications courses after going through the descriptions with my counselor and was immediately drawn to the course titled “organizational communication.”.

Publicity 41

Publicity Course Agency Training 41

5W PR

NOVEMBER 28, 2023

Write a well-crafted summary highlighting the professional journey, skills, and aspirations. Professional development LinkedIn Learning is a treasure trove of courses and tutorials on a wide range of subjects. These courses can help users acquire new skills and stay up to date in their field. Make it concise and captivating.

LinkedIn 88

LinkedIn How To Course Ethics 88

Stephen Waddington

NOVEMBER 21, 2017

In this guest post Karan Chadda shares his Christmas list aimed at helping practitioners better engage with the public. The Taylor Bennett Foundation’s Sarah Stimson has written a wholly sensible list of Christmas presents for public relations practitioners. Sign them up to a Plain English course. By Karan Chadda.

Publicity 68

Publicity Travel Financial Local 68

PRSay

APRIL 25, 2024

For more insights on professional growth, check out the April issue of PRSA’s award-winning publication, Strategies & Tactics. Create actionable steps to achieve these goals, such as enrolling in a course, seeking feedback from colleagues or practicing new skills in your daily work. Always be learning. Build your network.

Strategy 87

Strategy Brand Branding Leadership 87

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Course-correct if you are not making headway and reaching your milestones.

Trends 182

Trends Marketing Wikipedia Reddit 182

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars.

Journalism 114

Journalism Automotive Interviews Writing 114

ImPRessions - Crenshaw Communications

MARCH 1, 2024

In 2024, course-correct if you find yourself slipping toward any of these mistakes. You’re speaking too soon Of course a business is going to be excited about a new product or initiative. What it takes to win depends on the requirements of the specific award, plus relevance to the award’s audience.

Industry 170

Industry Case Study B2B Resources 170

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The practice of public relations has probably evolved more rapidly in the past several years than ever before. Building a positive public image now also means understanding how to increase online engagement and identify opportunities for content. The core skills we need as PR professionals have also changed. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

Solo PR Pro

AUGUST 2, 2022

“In addition, instructors who can teach specialty courses are in high demand. Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” My first adjunct position was at Texas Christian University, teaching PR Writing.

Education 108

Education Course Nonprofit Resources 108