Onclusive

JUNE 24, 2020

Seek internal experts. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material.

Strategy 418

Strategy Media Advertising Advertising 418

PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging.

Public Affairs 86

Public Affairs Communications Radio Television 86

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications. later as our roles evolve. “PR

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

5W PR

JUNE 7, 2023

Interns should visit the company’s website and review their mission statement, values, and past projects. Brushing up on Basic Skills One of the most important things a new intern can do to prepare for a PR internship is to brush up on basic skills that will be essential to the job.

How To 88

How To Internal International Trends 88

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. . It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions. Great company.

Leadership 295

Leadership Industry Conference Trade Shows 295

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Most of the public relations programs have similar courses.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. EOD means “end of day,” and of course EOW means “end of week.” I’ve been able to use my content skills for press releases and bylined article drafts.

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

Lee represented the railroad, which did not want to distribute a public statement reacting to the news. Of course, it stemmed from an error I made as a fresh faced intern. Listening to your colleagues in internal discussions is also a way to get a better understanding of the industry you’re in, your clients and your company.

Internal 310

Internal International Meeting Leadership 310

ImPRessions - Crenshaw Communications

MARCH 1, 2024

In 2024, course-correct if you find yourself slipping toward any of these mistakes. You’re speaking too soon Of course a business is going to be excited about a new product or initiative. What it takes to win depends on the requirements of the specific award, plus relevance to the award’s audience.

Industry 170

Industry Case Study B2B Resources 170

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. in certain publications where you want to be featured) Strong cultural fit—can they find and “get” your voice, and are they leading the conversation?

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. . It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions. Great company.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

JUNE 8, 2021

According to Glassdoor, the average interview process from first contact to a possible offer can last up to 23 days – varying of course based on the industry. With this in mind, what are the go-to questions aspiring public relations employees should ask in an interview? . Or even frustrating.

Interviews 296

Interviews Employee Agency Company 296

ImPRessions - Crenshaw Communications

JULY 20, 2020

Additionally, pulling data internally can be a great way to keep the company involved in the news and add value to those who report on the current news cycles. . Many reporters aren’t willing to write a story about a technology provider without an advertiser or publisher willing to speak about the value proposition. It makes sense.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. Quality writing rises to the top. But in our business the role of the press release is up for debate.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

MARCH 30, 2022

But of course, any customer mention must be approved in advance, and that approval might be time-consuming or impossible. Getting a sense for the journalist’s writing style and knowledge of your industry will help everyone align during the interview. But avoid rambling about topics that haven’t been approved or discussed internally.

Interviews 322

Interviews Media Media Training Meeting 322

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. That’s easier said than done.

Corporate 272

Corporate Reputation Policies Employee 272

Contently - Strategy

NOVEMBER 3, 2021

Fact-checking becomes even more important when you’re writing about sensitive topics. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. . In these cases, it’s critical to get the details right. Sites like Otter.AI

Content Marketing 144

Content Marketing Marketing Viral Study 144

Remote PR Jobs

JANUARY 31, 2022

” it’s important to remember that anyone that wants to be quoted does think they indeed are an expert and have valuable things to say to the audience(s) of their target publications. They know a simple mention or a quote from a popular blog or publication can help companies get a lot of attention from customers and other media.

Insurance 130

Insurance Insurance Pitching LinkedIn 130

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. Of course, b-school being b-school we debated the merits of that journal article in class. See it here.”.

Software 85

Software Pitching Internal International 85

ImPRessions - Crenshaw Communications

APRIL 3, 2018

The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Of course, the band wants the article to portray them as musical geniuses – great PR! Of course, sales skyrocketed and kids jammed candy stores clamoring for Wonka bars.

Tools 170

Tools Government Crisis Public Affairs 170

PR for Anyone

JUNE 12, 2020

Doing that internal work to discover that, helps with every aspect of your business. I repeatedly write about authenticity. Watch the video above and/or read the transcript below of this week’s Free Publicity Friday PR Tip. It's Christina Daves with this weeks Free Publicity Friday PR Tip. Why does your company exist?

Exercises 130

Exercises Employee Corporate Pitching 130

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. Anonymity helps, of course. It’s a red flag.

Corporate 156

Corporate Reputation Policies Employee 156

ImPRessions - Crenshaw Communications

MARCH 21, 2019

PR is an essential business function for imparting a company’s values and beliefs to the public. With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. See this post for tips on writing stellar bylines. Executive content.

Company 174

Company Conference Corporate Leadership 174

PRSay

JUNE 7, 2022

As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. There are several resources on crisis planning, including books, PRSA courses and webinars. Not on my list?

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

ImPRessions - Crenshaw Communications

MAY 15, 2017

Millions of college students graduate this year, and if my inbox is any indication, many would like to work in public relations. Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. Find your path. .

Skype 147

Skype Agency Meeting Software 147

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. What’s the difference between marketing, advertising and public relations? What are the advantages of public relations over advertising? What does public relations do for your business? PR is different.

Publicity 48

Publicity Advertising Advertising Tools 48

Reputation Us

APRIL 4, 2016

At LT Public Relations , we address these questions with every client, whether we are working on a crisis communications strategy, or a public relations plan for long-term reputation management. “So Of course, it is not a novel idea to keep your audience in mind when you are writing something. So what + Who cares?”

Publicity 60

Publicity Crisis Communications Writing Meeting 60

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012. Or, of course, any combination of the above. The project. That’s a lot ! And then we pitched. Do not send blanket pitches.

Case Study 102

Case Study Internal International Study 102

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. ’ #internalcomms #measurepr.

Internal 40

Internal International Communications Measurement 40

The Hoffman Agency

APRIL 25, 2023

Ready to dive into the captivating world of public relations at The Hoffman Agency? The Hoffman Agency is a growing public relations company that offers a unique and dynamic international experience. I have gained a deep understanding of the public relations profession at Hoffman — and what a discovery!

Internal 36

Internal International Training Employee 36

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying. So, marketing winds up writing content without talking to a customer !

Leadership 135

Leadership B2B Study Survey 135

Deirdre Breakenridge

AUGUST 26, 2014

One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people. My area of expertise remains public relations as I utilize the core strategies and tactics that every PR professional incorporates into an effective campaign. Prefer to mix things up?

Industry 316

Industry Fashion Travel Tourism 316

Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. At the time of this writing, the rate is currently 3.8%. Of course, the PR tie-in is natural – you can and should invite local reporters, bloggers and influencers. 3 Ways PR and HR can Team up to Attract Talent.

Resources 78

Resources Creativity Publicity Local 78

Sword and the Script

JANUARY 28, 2020

Notified says some customers use this for internal communications too. For example, if you have a crisis emerging, you can provide a link to the graphs of those chats that will update over the course of time. By all public accounts I reviewed, the Notified was a bootstrapped company. Below is an example of an online newsroom.

Software 117

Software Tools Publicity System 117

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

Goals are a way to challenge oneself and stay on course (or redirect when needed), and they help take stock of what really counts. That could mean new publications, job changes, or changes in ownership. Sharpen writing skills. Solid writing skills never go out of fashion when it comes to media and public relations.

Fashion 149

Fashion Writing Pitching Internal 149

Maxim Behar

JANUARY 28, 2024

Of course, it has its risks and concerns, I would say, not disadvantages, with which we need to get used to. First, always keep in mind that when you write something and you want an AI application or assistant to tell you about it, it may turn out that 80% of the information is not accurate. Host: What's the question?

Radio 59

Radio Ethics How To Writing 59