PRSay

OCTOBER 25, 2023

Norris talked with PRSA’s editorial team about the elements of an engaging story, the art of interviewing and the future of podcasting. If I’m interviewing someone and there’s something they mention just in passing, you realize, “Wait a minute — can we go back to that thing you said about your son who’s living in the basement?”

Interviews 135

Interviews Video Storytelling Measurement 135

ImPRessions - Crenshaw Communications

MAY 1, 2019

What happened, and what are the mid-course corrections necessary? Data can be an enormous asset to even the most creative campaign; check out Richard’s post on data-driven storytelling tips. Insufficient interview prep. It pays to treat each and every interview (and pre-interview) opportunity as an audition.

How To 257

How To Interviews Measurement Storytelling 257

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

Ishmael's Corner

APRIL 26, 2015

What storytelling techniques carry the narrative? Either that or Zhang Lei’s storytelling acuity scores in the Ira Glass quadrant. In breaking down the article, four storytelling techniques carry the narrative. Of course, it is not as if he could not afford luxury hotels and restaurants. Instead, it was research.”.

Storytelling 60

Storytelling Engineering Hotels Training 60

Sword and the Script

JULY 7, 2015

There’s a certain danger, or responsibility perhaps, that goes along with storytelling. The producers interviewed Davis about his work and at the end, he says, they casually asked if he ever heard of a legendary shark of the bayous called the Rooken. “And I said, ‘No, of course not. Linguistically out of context.

Storytelling 60

Storytelling Film Interviews Policies 60

Stern + Associates

MARCH 3, 2023

There’s plenty to say about all that and about FDR (both positive and negative), but my focus here isn’t on the presidency that was to come on March 4, 1933, but on the speech which Roosevelt gave signaling the course ahead, for it was one of the most powerful examples of how to communicate effectively in history.

Communications 107

Communications How To Banking Government 107

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Why or why not? Absolutely.

Storytelling 31

Storytelling Technology Publicity Exercises 31

Stern + Associates

MARCH 17, 2023

Leverage More Original Content in Media Relations Media interviews still play a major role in our outreach, and always will. That’s why the core of our media relations strategy isn’t the pitching or writing but the storytelling.

Media Relations 106

Media Relations Media Storytelling Report 106

Deirdre Breakenridge

JULY 10, 2019

The communication model I’m building is based on these informal one-on-one interviews, social media searches using the Talkwalker Quick Search platform, as well as 30 years in communications and relationship-building best practices. . The Millennials I’ve interviewed are clear, and they know exactly what they don’t like about leaders today.

Ethics 177

Ethics Social Media Leadership Interviews 177

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. If you want a really clear explanation of how journalism on blockchain would work I have a guy who’s a great five- minute interview.

Pitching 215

Pitching Journalism Construction Writing 215

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Of course this kind of trust doesn’t happen overnight.

Publicity 256

Publicity Brand Branding Storytelling 256

Deirdre Breakenridge

NOVEMBER 23, 2016

Of course, mentoring is at the top of my list. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. However, your shout outs can also be in your own storytelling. These are just a few.

Skype 150

Skype Industry Storytelling Interviews 150

Polaris

NOVEMBER 26, 2014

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. A lot of nervousness—not so much.

Education 170

Education Training Media Training Interviews 170

Stephen Waddington

FEBRUARY 23, 2021

He’d asked for an interview about my lockdown startup Wadds Inc. He’s a visual storyteller. Over the course of the next hour, we wandered around the decaying Art Deco building and talked about our lockdown experiences, creativity, visual identity and Newcastle. He’s checked out a site in the centre of Newcastle.

Creativity 97

Creativity Print Storytelling Meeting 97

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. Social will evolve both as an organic and paid channel and of course, new social networks will arise. I thought it would be great to get Drew Neisser’s views.

Social Media 149

Social Media Marketing Media B2B 149

Beyond PR

AUGUST 11, 2016

Conduct quickie interviews. . Of course, all of the above ideas can end up looking like the same stuff you publish elsewhere if you don’t do it the Snapchat way. Because of communication channels like Snapchat, today’s audiences expect more from your brand storytelling. GE takes audiences into a volcano.

Storytelling 40

Storytelling Brand Branding Journalism 40

Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers?

Strategy 78

Strategy Media Storytelling Pinterest 78

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. SOCIAL SELLING SECRETS MASTERCLASS COURSE CURRICULUM. Interview: craft a compelling and true-to-life storytelling narrative. Visual Storytelling.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. Authentic Storytelling Project. Read on to start creating your own PR blogroll. Blogs That Can Make You Smarter. Industry or Workplace Blogs. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

AUGUST 8, 2018

Of course, anyone who’s walked the PR planet for years knows that social media — and breaking news — can quickly overturn your best-laid content plans. If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether.

Pitching 135

Pitching Interviews Video Report 135

Critical Mention

JUNE 24, 2018

We had the opportunity to interview Deirdre Breakenridge , a renowned PR influencer. For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. Of course, my day also includes catching up with my social media friends.

Storytelling 106

Storytelling Technology Course Privacy 106

Ishmael's Corner

APRIL 21, 2015

Intel essentially takes on the role of journalist in interviewing Gordon Moore on his famous axiom. Rather than publish the interview, Intel opts to package the content in a tidy PDF downloaded from its newsroom. Of course, everyone ends up unhappy if Intel manufactures 1,500 words of corporate speak.

Company 60

Company Media Storytelling Interviews 60

Cision

APRIL 6, 2016

In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. According to Michael Brito, head of U.S.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Ishmael's Corner

MAY 5, 2015

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

Deirdre Breakenridge

DECEMBER 11, 2015

I’ve learned that you have to make changes in your thought process and within your organization to make creativity a part of your workflow, moving storytelling to new visual and interactive levels. Of course, it would be ideal to build each relationship for the long term. After, interviewing about 50 women, I’m well on my way.

Creativity 150

Creativity Trends Agency Technology 150

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Conference 52

Barokas

JANUARY 9, 2019

If you have a CEO who can slam dunk every interview, good for you. Do you have a strong story and storytellers? Along the same lines as ensuring the right spokespeople, make sure your message is strong and engaging, and that you have great storytellers sharing it with the world. Are you leveraging the right spokespeople?

Strategy 60

Strategy Media Pinterest Storytelling 60

Sword and the Script

SEPTEMBER 6, 2016

These experiences changed the course of her career, exposed her to the BurrellesLuce clipping service as a client, and eventually led up to her employment with the company. she said recently in an interview conducted by email. 1) What has changed the most about PR over the course of your career?

Measurement 60

Measurement Course Advertising Advertising 60

Ishmael's Corner

JANUARY 27, 2015

I first met Max, 12 at the time, at Great Bear Coffee in Los Gatos where I coaxed him into ordering a hot cocoa before starting our interview. But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. Meet Max Swisher. This one still cracks me up.

Industry 60

Industry Storytelling Journalism Corporate 60

Ethical Voices

OCTOBER 24, 2022

But really, it’s every time and every day taking a look at those old reporter five Ws and an H and figuring out, yes, this could make a great PR story, but should I ask this person if they want to be interviewed? Should I push my client for them to be interviewed? Should I be pushing this individual to be interviewed?

Ethics 50

Ethics Interviews Advertising Advertising 50

The Resolution Blog

MAY 7, 2019

Of course, humans can intervene and put it back on the right path if it veers off, but machine learning is ultimately what’s at the core of AI. The reality is storytelling is definitely not a craft that AI can do just yet. You can listen to the full interview with Adam on the PR Resolution Podcast here. Definitely not.

Technology 120

Technology Analysis Data Tools 120

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) Is it clear who we are offering for interviews, and what they can speak about?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. A public relations 101 course in college really attracted me to the field of study. I thought to myself: “Everything we do is storytelling!”

Crisis 0

Crisis Reputation Study Social Media 0

The Hoffman Agency

DECEMBER 5, 2022

Thankfully, The Hoffman Agency thought the same, and somehow, I managed to secure an interview with them. Eventually, I graduated with a law degree and spent another year completing a legal qualification course in the UK.

B2B 36

B2B Tourism Creativity Technology 36

Deirdre Breakenridge

NOVEMBER 16, 2016

Equally as important is analyzing campaign data after it has run its course so that those findings can inform future work i.e., once you’ve garnered media hits, it’s then time to uncover the effectiveness (or lack thereof) of the work. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Sword and the Script

NOVEMBER 18, 2017

Growista , a site that says it studies data storytelling, recently analyze a whole bunch of infographics: What I Learned Analyzing 1,000 Infographics. Edge for Scholars: Creating Effective Infographics: An Interview with a Pro. 3) Distribution sometimes tops data and design .

Infographics 69

Infographics Data Case Study Content Marketing 69

Cision

APRIL 6, 2015

Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” In a podcast, you’re there… can stop midway through and say ‘I want to mention quickly blah blah blah’ and then I’m back to the interview.

Engineering 120

Engineering Tools Examples YouTube 120