wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Is it time to update the marketing customer experience design approach?

Marketing 52

Marketing Storytelling Content Marketing Conference 52

Critical Mention

JUNE 24, 2018

We had the opportunity to interview Deirdre Breakenridge , a renowned PR influencer. For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. Of course, my day also includes catching up with my social media friends.

Storytelling 106

Storytelling Technology Course Privacy 106

Sword and the Script

NOVEMBER 18, 2017

We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. When marketers start mashing several data sets together in this fashion, it’s not only junk data, but could very well be misleading information. Talk to Us !

Infographics 70

Infographics Data Case Study Content Marketing 70

Sword and the Script

SEPTEMBER 6, 2016

These experiences changed the course of her career, exposed her to the BurrellesLuce clipping service as a client, and eventually led up to her employment with the company. she said recently in an interview conducted by email. 1) What has changed the most about PR over the course of your career?

Measurement 60

Measurement Course Advertising Advertising 60

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. SFM: With the proliferation of content marketing (and the publishing and analysis tools that support it), owned media channels have become as important of a PR instrument as traditional media.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

AUGUST 2, 2016

And so it is with great pleasure, I bring you another edition of the Off Script interviews series. I think most of the discussion on content marketing comes down to a couple things. So, what’s my definition of content marketing? Let’s break down the term into its two parts: Content – Marketing.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Cision

APRIL 6, 2015

Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” ” Text is a complete transcription of a podcast and serves two purposes: Search engines can understand the entirety of the podcast content.

Engineering 120

Engineering Tools Examples YouTube 120

ReimaginePR

JUNE 27, 2016

Your content must provide some sort of value to your potential customer—through email courses, e-guides, or opt-ins for example—before they’ll even consider becoming an actual customer (i.e. Of course, I’m putting it lightly and this is much harder than it sounds, but essentially that’s what it was like back then. Interviews.

Reputation 120

Reputation Brand Branding Product Launch 120

Beyond PR

APRIL 11, 2018

While it’s up to the influencer to include what they put in an Instagram Story, PR pros can guide and inspire the end results much in the way they might connect a journalist with a subject matter expert for an interview. “It It might be as simple as saying, ‘We’ve found that the lighting in that room is really good,’” Sponaugle says.

Instagram 74

Instagram Pitching Media Tourism 74

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Writing 198

Writing Communications Marketing B2B 198

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. ” I’ve been surprised by how similar content marketing is to journalism. I did a lot of reporting on new restaurants and large businesses in town like Target, Best Buy and, yes, Life Time of course!

Media 112

Media Journalism Report Video 112

ReimaginePR

SEPTEMBER 5, 2016

Of course, to be able to do this effectively, you’ll need to know who your audience is. While the cornerstone of your blog post will be written content, you can also sprinkle in different types of content to educate and entertain your audience. Interviews. You’ll use the language your audience speaks. Infographics.

Blogging 120

Blogging How To Infographics Writing 120

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

B2C 52

B2C Case Study B2B Content Marketing 52

Contently - Strategy

MAY 10, 2024

In content marketing, becoming a thought leader involves more than just sharing information. Video content, and its ability to share ideas, innovations, and solutions in an engaging way has made it a valuable tool for organizations looking to stand out from competitors.

Leadership 98

Leadership Video B2C Interviews 98

Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. A content marketing platform (CMP) is software for organizing the content marketing process. It looks a lot like a CMS (content management system), but a CMP is designed to help marketers do their jobs effectively.

Content Marketing 111

Content Marketing Marketing Media SEO 111