The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Why or why not? Absolutely.

Storytelling 31

Storytelling Technology Publicity Exercises 31

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. Better Writing Blogs. Authentic Storytelling Project. Read on to start creating your own PR blogroll. Blogs That Can Make You Smarter. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Deirdre Breakenridge

NOVEMBER 23, 2016

Of course, mentoring is at the top of my list. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. However, your shout outs can also be in your own storytelling. Book Reviews / Journal Research. These are just a few.

Skype 150

Skype Industry Storytelling Interviews 150

Flack's Revenge

DECEMBER 5, 2018

This is my first in series of interviews on the topic. Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association.

Social Media 149

Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling. Not literally, of course. The art of writing a pitch is one thing, but having the journalist actually engage with the pitch is a different beast. Stalk journalists. Have an engaging pitch.

Pitching 140

Pitching B2B Infographics Study 140

PRSay

AUGUST 8, 2018

Of course, anyone who’s walked the PR planet for years knows that social media — and breaking news — can quickly overturn your best-laid content plans. If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether.

Pitching 135

Pitching Interviews Video Report 135

Sword and the Script

DECEMBER 26, 2023

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 198

Writing Communications Marketing B2B 198

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) Is it clear who we are offering for interviews, and what they can speak about?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. A mentor of mine taught us to write executive quotes this way and it really does help in making them sound more real. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Ishmael's Corner

JANUARY 27, 2015

I first met Max, 12 at the time, at Great Bear Coffee in Los Gatos where I coaxed him into ordering a hot cocoa before starting our interview. But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. Meet Max Swisher. That would be rich.

Industry 60

Industry Storytelling Journalism Corporate 60

Ishmael's Corner

APRIL 14, 2015

It occurred to me that I could write a grab bag post every single day. Of course, the challenge lies in the fleeting nature of this information. This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. Never Eat Ramen Alone Again.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. A public relations 101 course in college really attracted me to the field of study. I thought to myself: “Everything we do is storytelling!”

Crisis 0

Crisis Reputation Study Social Media 0

ReimaginePR

SEPTEMBER 5, 2016

Here’s a checklist for what you should do after writing every blog post. Why do you you write your blog? ” If the post you’re getting ready to write doesn’t meet that requirement, scrap it and start again. That’s why it’s always a good idea to write like you talk– at least when it comes to blog posts.

Blogging 120

Blogging How To Infographics Writing 120

Deirdre Breakenridge

NOVEMBER 16, 2016

Equally as important is analyzing campaign data after it has run its course so that those findings can inform future work i.e., once you’ve garnered media hits, it’s then time to uncover the effectiveness (or lack thereof) of the work. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Ishmael's Corner

MAY 31, 2015

That’ why there’s such a premium on headline writing in the social sphere and on techniques such as weirdness, sensationalism and, yes, negativity. Of course, the headline needs to align with the content, lest it be clickbait. Six Journalists Share Tips for Conducting an Interview. Failure won by a landslide.

Social Media 60

Social Media Data Media Storytelling 60

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. Of course, the small kitchen space that I had was a rented one from a friend of mine who resided at a place very close to the place I was living. The individuality transcends both to his personal and professional life.

B2B 52

B2B Communications Media Newspapers 52

ReimaginePR

MAY 30, 2015

Interviews – Q & A on video. Use user generated (cleared of course) materials where you can for anything product related. Boy, I could write a book on what makes a great media release (now THERE’S an idea) but for now, here are a few things to keep in mind: 1. Any additional art, for example, high-res logos etc.

Media 120

Media Television Video Print 120

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 14) John Jantsch.

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

APRIL 6, 2015

Search engines don’t listen to and deduce context from audio (at least not as of this writing). Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” Ira Glass discusses preparation: 3. descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Communications Conversations

OCTOBER 13, 2015

Of course, the answer is probably “all three.” Of course, you’d have to set up guidelines and parameters with the employees. 2: What about producing your own interview series live from volunteer events? Maybe make it a series that details the executives volunteer experiences over the course of a year?

Corporate 60

Corporate Creativity Employee Instagram 60

Beyond PR

APRIL 11, 2018

While it’s up to the influencer to include what they put in an Instagram Story, PR pros can guide and inspire the end results much in the way they might connect a journalist with a subject matter expert for an interview. “It It might be as simple as saying, ‘We’ve found that the lighting in that room is really good,’” Sponaugle says.

Instagram 74

Instagram Pitching Media Tourism 74

Karen Freberg

JANUARY 14, 2021

We have to have constant media coverage for our innovation in and out of the classroom, research studies, AND interviews for shows and podcasts. storytelling, etc) to the dark side of social media (ex. I respect any professor who takes this course on b/c I know what it takes to do this class really well. It’s all worth it!

Social Media 88

Social Media Media Resources Creativity 88

Flatiron Communications

DECEMBER 1, 2015

Yet, here I am writing about it, as an unwitting marketing pawn in a carefully choreographed chess game designed to add more media fuel to the fame flame that has kept her family in the news and UGC spotlight for years. We will continue to bring this kind of storytelling to our customers.”. Kylie Jenner’s Latest PR Cover Shoot.

Media 28

Media Transportation Journalism Television 28

Rock the Status Quo

FEBRUARY 3, 2015

We worked with their HR department to create a real position, writing a fun job description and posting it on Facebook, Monster, and Indeed.com. After the first round of interviews we hosted “auditions” for finalists at a store and got great coverage, including WABC-TV. I stepped into a cab one day and there it was on TaxiTV.

Agency 100

Agency Advertising Advertising Twitter 100

Cision

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. Take online courses. Today, you see women on the field interviewing the athletes, calling the games, or even collaborating on projects with athletes. Keep yourself sharp.

Sports 245

Sports Agency Industry Creativity 245

NewsWhip

MAY 12, 2021

Paul: It’s a very interesting parallel because our tools are used a lot in newsrooms , and in editorial functions, and journalists don’t want to be told, “Here’s the stories you should write just because they’re trending.” Of course, people loved it. So, we look over the course of the month.

Trends 78

Trends Brand Branding Reddit 78

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. even a free marketing course). Ann Handley , author of Everybody Writes , heads up content at ‘Profs. Copyblogger ( @copyblogger ): Offers step-by-step, actionable content.

Resources 53

Resources Marketing SEO Engineering 53

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. She’s done an extensive survey and in-dedpth interviews. Jennifer Spicer is a senior at Tulane University, taking courses at its campus in Biloxi, Mississippi.

Sports 0

Sports Leadership Internal International 0

Journalistics

APRIL 5, 2016

Of course, since I know how busy media relations professionals can be (and since I’m such a swell guy), I’ve gone ahead and done the work for you. Is your spokesperson experienced in doing interviews for podcasts or via Periscope? The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Of course, since I know how busy media relations professionals can be (and since I’m such a swell guy), I’ve gone ahead and done the work for you. Is your spokesperson experienced in doing interviews for podcasts or via Periscope? The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Waxing UnLyrical

DECEMBER 28, 2010

There’s Snow White and the Seven Dwarves, of course. Storytelling is the magic ingredient that gets people engaged. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? I actually have a bunch of them. Also Cinderella. Also Sleeping Beauty. Wanna Subscribe?

Publicity 95

Publicity Facebook Twitter Measurement 95

prTini

JUNE 1, 2015

After all, sometimes it’s our job to be a “ know it all ” … in the nicest way possible, of course.) Where can a slower approach enhance your storytelling? In preparation for my PR News talk, I interviewed Dan Farkas , a videographer friend of mine to get some first-hand insights. Get it in writing. Understand the process.

Video 28

Video Travel Viral Resources 28

Beyond PR

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. Take online courses. Today, you see women on the field interviewing the athletes, calling the games, or even collaborating on projects with athletes. Keep yourself sharp.

Sports 81

Sports Agency Industry Creativity 81

Journalistics

JULY 6, 2013

Over the course of the past year, I believe we’ve started to witness brands getting the hang of this real-time and newsjacking trend, most obvious with the example of Oreo’s social media team capitalizing on The Super Bowl’s power outage to gain a ton of social media love and earned media impressions.

Marketing 52

Marketing Community Trends Case Study 52

Contently - Strategy

JULY 31, 2019

” To many, injecting a CTA into a piece of writing is to sully the art form. Most writers at media companies simply use the CMS as a place to paste in their writing. Though a lot of media still relies heavily on anecdotal evidence like interviews, opinions, or criticism, marketing lives and breathes data. ” Why?

Content Marketing 111

Content Marketing Marketing Media SEO 111