wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. How will that be measured? Email open rates course. Centralized role preferred. “43%

Survey 81

Survey Corporate Communications Financial 81

Maxim Behar

JANUARY 24, 2022

His first graduation was from Prague University on International Economic Relations. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. in Global Public Relations Changes at Sofia University. was established in 1994.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Of course, a good plan will take into consideration major news-generating events like Election Day, for example, which should be avoided. Refresh with formal creative sessions. Measure performance daily. Of course, every.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

There are plenty of other reasons for close communication between client and agency, of course. Measure what matters. Even an inspired agency team likes to be challenged in a constructive and creative way. Be an internal champion. Make your expectations clear. Speak up about problems.

Agency 223

Agency How To Construction Advertising 223

Flack's Revenge

DECEMBER 20, 2018

Of course, there are challenges, but in the ever-evolving business of social PR, fortune goes to the brave, and the smart. Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts.

Marketing 244

Marketing Facebook Social Media Community 244

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.

Big Data 250

Big Data Data Education Internal 250

Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. As the situation changes, change your course. He then discussed the five elements of the crisis data cycle: Listen: Implement & Validate media monitoring & measurement ahead of time. Assign roles.

Crisis 186

Crisis How To Brand Branding 186

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. Or, of course, any combination of the above. What’s measurable? The project. write their own blog post to promote IWD 2012. Here is where it wasn’t easy to begin with.

Case Study 102

Case Study Internal International Study 102

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. In other words, “it depends.”.

Interviews 104

Interviews Publicity Technology Social Media 104

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. Internal Datasets. Tip: Brands get creative and overlap hero content types. Digital PR provides a creative alternative to bring authoritative links and relevant traffic to a site primed to convert. External Datasets. Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. For writers who want to hone their fact-checking skills further, there are a variety of courses available.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. The answer is, of course, heavily dependent on the audience you are trying to reach and the business you are in. See, “ The Challenge of Measuring Trust: Learn How Marathon Oil, Microsoft, and Georgia-Pacific Do It.”) Measure at every step.

Communications 40

Communications Measurement Employee Course 40

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Here we go: Public Relations vs Marketing Public relations vs marketing.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

APRIL 20, 2021

Of course, I was flattered and happy to re-connect with an old colleague. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. The results were clear and measurable. The problem is I can’t help her. Nobody can.

B2B 106

B2B Leadership Marketing Blogging 106

Waxing UnLyrical

DECEMBER 21, 2018

What are very specific goals and how can they be measured? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client.

Strategy 88

Strategy Analysis Small Business Measurement 88

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

Both client and agency will agree on key performance indicators (KPIs) and measurement tools. Any concerns should be taken to the top, so that the agency or group head can course-correct before the damage is fatal. At a global meeting of our international agency partners, Coca- Cola’s Scott Williamson articulated this well.

Agency 136

Agency Print Course Travel 136

Sword and the Script

JUNE 25, 2019

It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold. Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners.

Brand 112

Brand Branding Reputation Corporate 112

Cision

JULY 5, 2016

I’m coming on board at a pivotal time in the firm’s evolution and look forward to playing a role in setting its course for the future. That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results. How does client research inform marketing strategy?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

OCTOBER 29, 2015

In Germany, in two different lawsuits, several publishers claimed that AdBlock Plus , one of the most widely-used blockers, is anti-competitive, and both failed earlier this year, diminishing the possibility of a successful international legal challenge. Images: Uwe Hermann , Steve Johnson ( Creative Commons ).

Trends 120

Trends Software Advertising Advertising 120

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. However, when one of my friends attended the training course for SWAT candidates, I began codifying what it means to be a crisis decision-maker. And give authority to those people who have internalized these values of adaptive crisis response.

Crisis Management 266

Crisis Management Crisis System Policies 266

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Brand Branding Reddit 78

Cision

OCTOBER 8, 2015

To date , 23 states and the District of Columbia have legalized its use, and a number of marijuana-related ballot measures will be before voters in 2015 and 2016. We looked at the media coverage of MMJ in large daily newspapers over the course of four years. Images: Brett Levin , Damian Gadal ( Creative Commons ).

Company 120

Company Newspapers Transportation Measurement 120

Deirdre Breakenridge

NOVEMBER 23, 2016

Of course, mentoring is at the top of my list. I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. These are just a few.

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. On social media, what creative tactics did the team use to tap the faculty’s expertise?

Publicity 157

Publicity Social Media Report Fashion 157

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

Waxing UnLyrical

JUNE 4, 2019

The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. Measuring impact. What changes have you seen in the PR travel & tourism industry, and its measurement?

Tourism 45

Tourism Travel Mobile Nonprofit 45

Maxim Behar

NOVEMBER 23, 2020

And who does not understand it, of course, will have to part with it. And this will not be because advertising agencies are bad, or colleagues there are not creative. But I want to put aside the business part and look at the creative part. There is probably no other that has changed so drastically over the years.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Mindful Marketing

NOVEMBER 21, 2021

Marketers also have offered input through the specialization known as internal marketing , which treats employees as a unique target market and strives to meet their needs. Of course, there’s no one way. Some ideas they shared were familiar, but many included a ‘creative twist,’ and still others were completely new.

Employee 90

Employee Training Leadership Video 90

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Set your goals and objectives and determine how you'll measure your success.

How To 104

How To Fashion Banking Industry 104

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. Comment: The survey data about engagement in digital reflects my experience over the course of my career. 60% plan to run regular internal training and development programs. Give our services a try.

Study 118

Study Survey Infographics B2B 118

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Think of your content contributor guide as a map for creatives to follow.

How To 177

How To Guidelines Content Marketing Video 177

Mark My Words

APRIL 14, 2017

Linguistic trickery is of course one of the joys to be had from unpicking a PR response. Their language is of course beyond parody. In a crisis you are always measured by your initial response. Of course.). The chief target of ridicule is so often the corporate comms team. Clarification: not on their own people.

Corporate 60

Corporate Airlines Leadership Chemicals 60

Maxim Behar

JANUARY 11, 2024

Because Elon Musk sometimes sleeps in his factories and puts his bed there it is not only him, of course. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. What do they all have in common? What qualities do they have?

Leadership 59

Leadership Social Media Creativity Ethics 59

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. However, when one of my friends attended the training course for SWAT candidates, I began codifying what it means to be a crisis decision-maker. And give authority to those people who have internalized these values of adaptive crisis response.

Crisis Management 157

Crisis Management Crisis System Policies 157