PRSay

SEPTEMBER 18, 2019

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 139

Ethics YouTube Government Guidelines 139

PRSay

SEPTEMBER 22, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month includes “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. Please visit prsa.org/ethics for updates on programming.

Ethics 156

Ethics Employee Training Reputation 156

Sword and the Script

AUGUST 18, 2020

I think I could make a case arguing the ethics either way. PR Ethics of Communicating a Point of View As with many of the questions on this survey, we offered an optional open-ended comment field asking “why?” Communicators are “always” accurate and truthful: Business ethics. “If Depends on their training.

Ethics 99

Ethics Communications Survey Public Affairs 99

Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. What this says is that executives continue to see DEI as important, not just for ethical or reputational reasons but for concrete business reasons.

Communications 104

Communications Ethics Corporate Conference 104

Ethical Voices

AUGUST 1, 2022

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world.

Ethics 71

Ethics Agency Journalism Corporate 71

Ethical Voices

JUNE 12, 2023

What is the most difficult ethical challenge you ever confronted? What I offered instead was this process that I developed of sitting with them in messaging strategy sessions that were really collaborative in nature, but along the way building the trust with the organizations by doing trainings and coaching. How do you tell a story?

Ethics 69

Ethics Storytelling Communications Training 69

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Wadds Inc.

MARCH 19, 2024

we recently published a report and a decision-making framework addressing this area as part of a research project funded by NewsWhip based on interviews with senior corporate communications practitioners. Training and alignment with a capability framework are the exception rather than the rule. At Wadds Inc.

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Internal International Communications Employee 78

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. News cycles are 24/7, and most PR people are trained to be hyper-responsive to media and client needs. Again, communication is key. . It’s PR, not ER. Never make coverage guarantees.

Publicity 334

Publicity How To Agency Product Launch 334

Wadds Inc.

FEBRUARY 1, 2023

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. A recent report by management consultancy Deloitte examined the role of corporate affairs directors. It’s a long-term project.

Publicity 98

Publicity Corporate Interviews Reputation 98

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 120

Communications Case Study Training Reputation 120

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Stephen Waddington

JANUARY 30, 2020

The gig economy (61%), looming recession (60%), and lack of training (58%) are cited as the top three issues. Ethics and competence are the building blocks of trust. No institution is seen as both ethical and competent. Only business is perceived as competent and NGOs as ethical.

Ethics 84

Ethics Government Survey Technology 84

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Keep it ethical. To foster and strengthen these relationships, always do your work ethically. The webinar is available for free to PRSA members.

Storytelling 163

Storytelling Media Nonprofit Government 163

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. What is the most difficult ethical challenge you ever confronted? What are some of the ethical issues you’ve run into over the use of data and communications? It’s so true.

Ethics 80

Ethics Data Crisis Apparel 80

5W PR

OCTOBER 18, 2023

Influencer partnerships Collaborate with influencers who align with the brand’s values and ethics. Responsible posting Train the company’s social media team to post responsibly. Crisis communication plan Develop a robust crisis communication plan to address miscommunications promptly.

Brand 78

Brand Branding Crisis Communications Healthcare 78

Sword and the Script

MARCH 21, 2023

It’s easier than schlepping eggs to the town commons to train for wool. We live in a world with plenty of corporate fakes: fake press releases , fake web traffic and even fake job postings. It’s not because there’s gold “backing it up.” That ended long ago. And sure, it makes bartering more efficient. But it’s just paper.

Banking 81

Banking Financial B2B Web 81

Stern + Associates

AUGUST 3, 2022

My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. At Stern, we provide support through guidance, training and opportunities to expand our team members’ talents.

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Groups Employee Strategy Ethics 103

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

Sword and the Script

AUGUST 23, 2022

Traditional outlets are usually run according to ethical journalism principles.”. “We I was a journalist for 20+ years, taught at Columbia, managed several newsrooms, trained many reporters, and really only trust certain outlets and bylines now. We are a science-based organization and stick to fact-based media.”.

Survey 136

Survey Media Report Journalism 136

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. Non-profits are businesses, and as such, need to operate with ethical business practices and proper reporting structures. That’s a mistake.

Local 120

Local Corporate Groups Ethics 120

Wadds Inc.

SEPTEMBER 13, 2023

Onto the Diploma: Consolidating your knowledge as a director I knew if I was to stay focused, I’d need to book onto the Diploma swiftly and register to complete the three-day training course for this Masters’ level qualification in March 2023. Chartered Director is not for the faint hearted or anyone looking for a quick training fix.

How To 52

How To Government Interviews Leadership 52

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results?

Survey 94

Survey Industry Leadership Study 94

Stephen Waddington

AUGUST 27, 2019

I will continue the excellent work, which has positioned the profession as a strategic management function through active engagement with the business community showing how ethical communication can enhance economic performance.

Government 113

Government Education Community Big Data 113

Deirdre Breakenridge

OCTOBER 20, 2015

How can I improve my teaching to better train my students? Among programs that do incorporate digital training, social media is typically listed as an elective. If we don’t train students these important digital skills while they are in school, who else can train them? What else should I be doing to help students excel?

Education 150

Education Training Course Social Media 150

Newsfile

OCTOBER 24, 2023

Also, you must bolster investor confidence , manage investor expectations and positively influence market perceptions under ethical guidelines and regulatory standards. Pre-Call Announcements: Use various channels such as email , social media and your corporate website , to help ensure maximum awareness and attendance.

Conference 52

Conference Government Retail Analytics 52

Waxing UnLyrical

MARCH 15, 2018

Everyone wants to work for an ethical company and takes it personally when corporate actions are misinterpreted or mislabeled. Volunteer opportunities and corporate philanthropy should be baked into the DNA of the organization. It is critical to partner with non-profits whose goals align with the corporate mission.

Employee 70

Employee Crisis Corporate Social Media 70

Maxim Behar

SEPTEMBER 27, 2022

And the whole society must teach this generation that it must work very hard according to corporate standards, be very responsible, i.e., things that are missing as a value system in them. The most common question I was asked was: “What is "business ethics". If we do it transparently, that means we do it ethically.

Government 52

Government Tourism Ethics System 52

Mark My Words

MARCH 29, 2021

The former Royal’s first foray into the corporate world has seen him take up the role of chief impact officer at Silicon Valley coaching firm BetterUp, while also sitting alongside Rupert Murdoch’s daughter-in-law on a commission aiming to fight “misinformation”. The Telegraph Jobs appear to be like buses for Prince Harry. billion. “The

Corporate 60

Corporate Interviews Community Newspapers 60

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

PR Conversations

JANUARY 20, 2015

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Transparency helps—but it’s not enough. In many sectors, there are rules about conflicts. Here is a personal example: I sit on a university board.

Journalism 40

Journalism Reputation Ethics Corporate 40

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

Ethics 59

Ethics How To Course Interviews 59

PR Conversations

JANUARY 20, 2015

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Transparency helps—but it’s not enough. In many sectors, there are rules about conflicts. Here is a personal example: I sit on a university board.

Journalism 40

Journalism Reputation Ethics Corporate 40

5W PR

SEPTEMBER 27, 2017

Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Communications Conversations

MARCH 6, 2018

I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts. I also manage the corporate-level team, which is about to have members on four continents.

Social Media 102

Social Media Media Corporate Resources 102

Burrelles Fresh Ideas

FEBRUARY 13, 2024

So, if you haven’t jumped on the social commerce train yet, your competitors are likely already in the process of doing so. So, the key lesson for brands would be approaching each communication about your company’s corporate social responsibility (CSR) as if it were an official press release.

Social Media 86

Social Media Media Mobile SEO 86