Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It should be the goal of any organization to achieve a return as quickly and efficiently as possible on any technology platform they’ve implemented. Director, Global Corporate Communications, Mimecast. Lona Therrien.

Media 195

Media Software Analytics Measurement 195

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software.

Brand 155

Brand Branding Reddit Pitching 155

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Technology has largely enabled this.”

Storytelling 329

Storytelling SEO Community Engineering 329

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Their Insights section of their website is an excellent resource to learn about technology updates, latest trends, employee experiences and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Presspage

AUGUST 9, 2023

As companies look to streamline their value chains, all while cutting costs, more business executives are using innovative technology to redefine their relationships with investors. Ensure better compliance and corporate governance. Book a personalized demo now. The industry is more complex, yet agile, than a few years ago.

Strategy 78

Strategy Technology Tools Government 78

Critical Mention

OCTOBER 22, 2020

Sometimes, no matter how much you plan, technological difficulties are always a looming threat to virtual events. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Prepare for Technical Difficulties. Jessica Pickering.

Tourism 131

Tourism YouTube Radio Travel 131

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Isentia “appointed Rainer Rhedey as chief technology officer,” Mumbrella reported. “In

Software 133

Software Analytics Technology Video 133

Flack's Revenge

MAY 4, 2016

According to the website: From VR, 3D printing and hackathons to fashion tech, data visualization, digital art, interactive installations and STEAM, Creative Technology is front and center in innovation success stories across the corporate and non-profit landscape. The evening’s speakers broke it down further.

Creativity 120

Creativity Print Big Data Fashion 120

Critical Mention

DECEMBER 20, 2018

As the first generation to be born with the greatest technological advancements of the past century at their fingertips, they are a fascinating generation. Here are just a few things we can learn from them: Using technology to multi-task. SCHEDULE A DEMO. Gen Z spends approximately 10.6 Do it yourself attitude.

YouTube 69

YouTube Technology Web Trends 69

Presspage

MAY 31, 2023

By understanding their needs and emotions, corporate comms teams can create narratives that evoke empathy, inspire action, and establish a deep connection with the audience. Visit one of our (on demand) webinars or book a discovery demo with one of experts. Crafting impactful messages is another key aspect of brand narrative control.

Brand 78

Brand Branding Storytelling Software 78

Critical Mention

OCTOBER 25, 2021

SCHEDULE A DEMO. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 162

Media Fashion Television Radio 162

Frederik Vincx

MAY 2, 2016

Right now our team is focused on bringing on board more consumer technology brands. I’ll share the process of a campaign we’re doing to reach corporate communication leaders at consumer technology brands. This story is bound to get the attention of other communication managers at consumer technology brands.

Software 60

Software Airlines Corporate Construction 60

Sword and the Script

JANUARY 28, 2020

The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo. This is something to bear in mind, as a point of negotiation, if you are in the market for PR technology and get to an evaluation phase with Notified.

Software 117

Software Tools Publicity System 117

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> The demo below looks pretty slick though. Have an interesting announcement from a PR technology vendor? Give our services a try.

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 91

Industry Media Technology Employee 91

Critical Mention

NOVEMBER 9, 2018

This corporate blog is essential for those interested in big agency news and views. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. The blog is full of punchy writing and interesting topics.

Blogging 61

Blogging Resources Internal International 61

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Certainly at a standard to drive corporate decision making – not just comms.” .

Media 88

Media Data Reddit Crisis 88

Critical Mention

DECEMBER 10, 2021

SCHEDULE A DEMO. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Radio 116

Radio Instagram Analytics Mobile 116

Critical Mention

NOVEMBER 18, 2018

My gut told me this would be the way of the future and I immediately began integrating “emerging technologies” plans with clients and the guess paid off. SCHEDULE A DEMO. Sarah: I had never experienced a faster way to invite, connect and share than with the emergence of social media.

Interviews 80

Interviews Strategy Social Media Digital PR 80

Presspage

FEBRUARY 26, 2024

This insight underscores the effectiveness of storytelling in the corporate context. By ensuring a uniform message and tone across various channels, such as social media, press releases, and the corporate website, companies reinforce their strategic vision and commitments. Want to transform your IR comms?

Corporate 78

Corporate Strategy Communications Storytelling 78

PRSay

SEPTEMBER 19, 2017

Given that AirPR is a PR technology company, we get a front-row seat to some of the best and brightest PR professionals in the industry, individuals who care deeply about whether or not their work is driving website traffic, sales and so forth. Is the goal of throwing an industry event to secure at least 10 demo sign-ups?

Measurement 136

Measurement Analytics Data Conference 136

PR 20/20

OCTOBER 11, 2018

So taking demos and trials of tools is a must. Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. All powered by IBM Watson's cognitive technology. Production.

Tools 71

Tools Marketing Enterprise Software 71

Shift Communications

MAY 26, 2015

Don’t rely on basic corporate announcements or product launches. Improving ROI by X percent is great, but business reporters are more interested in how people are using technology in unique and unprecedented ways (e.g., At this point in the process, they’re going to want executive and customer interviews, hands-on product demos, etc.

Print 60

Print Product Launch Fashion Report 60

Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. Find out how Cision can help by requesting a demo. What are some of the key components of a successful marketing strategy?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Critical Mention

JULY 15, 2018

In corporate America, there are only so many spots at the top. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Banking 77

Banking Crisis Financial Industry 77

PR 20/20

APRIL 1, 2021

Think about how rapidly technology has evolved over the last two decades. This technological revolution is unstoppable. To the three great technological revolutions–the agricultural, the industrial, and the computational–we will add a fourth: the AI revolution.” — Sam Altman, CEO, OpenAI. AI Tech Showcase product demos.

Education 52

Education Marketing Conference Agriculture 52

Critical Mention

OCTOBER 3, 2018

It puts your PR strategy ahead of the curve by showing corporate social responsibility while also generating positive publicity. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO.

Film 69

Film Airlines Corporate Strategy 69

Onclusive

FEBRUARY 17, 2021

As you’re setting your PR goals and success metrics, tie them to dollars and / or corporate reputation whenever possible. Using technology for PR measurement, reporting and strategic planning. Onclusive recommends setting SMART goals (Specific, Measurable, Achievable, Relevant and Timely) in all aspects of your business, including PR.

Agency 51

Agency Measurement Resources Report 51

PR 20/20

OCTOBER 10, 2019

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Partners: Dozens of AI-powered marketing technology companies partner with Marketing AI Institute to help make AI more approachable and actionable. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. Having a demo tape to show how compelling a speaker you are will put you above the rest when they are choosing to book for an upcoming segment. It lives at the intersection of business, technology and communications.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

5W PR

AUGUST 7, 2020

When it comes to businesses that are looking to pitch and demo their business to the tech industry, look no further than Silicon Valley. Even if the spokesperson for the business gets several minutes, it’s still a stressful experience to accomplish successfully, but in the end, if done right, it can be worth it.

B2C 88

B2C B2B Pitching Conference 88

Sword and the Script

APRIL 29, 2017

More than 70% of respondents to a survey – What Marketing Leaders Think About Strategy, Technology, and Data-Driven Change – by Track Maven cited the “inability to attribute top-of-funnel activities to business outcomes” as the top challenge in ROI. Then correlate those downloads to deals closed over time.

Marketing 68

Marketing Measurement Content Marketing Survey 68

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

Beyond PR

APRIL 18, 2016

Danielle previously was a tech editor at the Dallas Business Journal where she covered start-up and corporate technology news in the Dallas/Ft. Request a demo to learn more about Agility’s media targeting, monitoring and distribution options. D CEO : Danielle Abril takes the reins as managing editor at @DMagazine_CEO.

Travel 40

Travel Media Sports Journalism 40

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. In doing customer UX research, Truescope found a lot of corporate communications people gravitate toward an “inbox.”. So, how can it possibly compete?

Tools 161

Tools Media Software Analysis 161