Deirdre Breakenridge

MAY 13, 2019

Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. have become essential parts of the marketing and PR toolbox.

Training 399

Training Video Analysis Data 399

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 126

Leadership Content Marketing Healthcare Google 126

Flack's Revenge

NOVEMBER 29, 2017

On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. It would not seem to have “next YouTube video stars” written all over. By 2014 it was obvious that video was the rising star of content marketing. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. In our industry, writing is one of those skills that can make or break career advancement. You only get this by writing. A lot of writing.

LinkedIn 100

LinkedIn Brand Branding SEO 100

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. you may wonder. Click Here. Click To Tweet. Start Here.

eBook 219

eBook How To Writing Community 219

Cision

JANUARY 13, 2016

Eighty-three percent of B2C marketers and 84 percent of B2B marketers say sales is an important content marketing goal, according to an annual report by the Content Marketing Institute and MarketingProfs. But generating revenue from your content is easier said than done.

Content Marketing 120

Content Marketing B2C Construction YouTube 120

Doctor Spin

APRIL 6, 2023

Here goes: Table of Contents What Is a Superhero Solution? Superhero Solution Case Study: Inbox Zero The Challenges of Devising a Superhero Solution PR Resource: How To Write a 1-Page Strategy What Is a Superhero Solution? PR Resource: How To Write a 1-Page Strategy Do you remember when David brought a slingshot to a spear fight?

Strategy 52

Strategy Real Estate Case Study System 52

Communications Conversations

MAY 27, 2020

His YouTube numbers were similarly impressive. After all, he’s an amateur when it comes to content marketing (and hosting talk shows) and he produced a show for eight weeks that was bought by one of the biggest media companies in the world! According to an AdAge article , SGN generated 55.3M At all, really. But, will they?

Brand 109

Brand Branding Content Marketing YouTube 109

Critical Mention

DECEMBER 10, 2021

The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram. Senior Marketing Manager, Critical Mention. Priscilla is the marketing coordinator for Critical Mention. Users can now: Monitor public Instagram Accounts. Priscilla Osorio.

Radio 116

Radio Instagram Analytics Mobile 116

Cision

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. How to Write a Press Release That Converts. This post helps you learn how to write press releases that convert.

Communications 225

Communications Marketing Radio Airlines 225

Stephen Waddington

JANUARY 31, 2019

They’ve discovered new content formats such as audio (iTunes), images (Instagram) and video (YouTube). They’re curating content and writing newsletters. Blogging remains a worthwhile tactic for building personal and corporate reputation, and for awareness at the top of the marketing funnel.

SEO 113

SEO Community Blogging LinkedIn 113

Critical Mention

JANUARY 9, 2019

Now, marketers realize they need to target niche audiences that will lead to a conversion. John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. Gen Z is on YouTube, Instagram and Snapchat.

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

OCTOBER 25, 2021

He is left trying to write down individual tweets, which is both humorous and pathetic. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 162

Media Fashion Television Radio 162

wiredPRworks

APRIL 20, 2022

When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Thanks to David for writing the book, including me in the first one – such an honor!, and taking the time to talk about the new new rules of marketing and PR on Growing Social Now. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

OCTOBER 21, 2015

Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Critical Mention

MARCH 16, 2020

million followers on YouTube with multiple videos that have been viewed by billions of people. Liza Koshy rose to fame by capturing a great number of viewers on her Vine and YouTube videos. Priscilla is the marketing coordinator for Critical Mention. Ariana Grande. Liza Koshy. She has now been seen in movies and commercials.

Brand 87

Brand Branding Instagram YouTube 87

Cision

APRIL 21, 2015

From interns to executives, everyone has some writing skill, but many have never put together a professional video. Brand managers also need to start off slowly, with videos in the two to five minute range, and build a library/YouTube channel from there. How can you produce video for different marketing channels (desktop, mobile)?

Video 120

Video Brand Branding Trends 120

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. What impact will reading the content have, or what impact will you suffer if you don’t read it? What do they write about? What language do they use?

Creativity 96

Creativity Product Launch Examples Energy 96

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Cision

JULY 24, 2017

Here are five tips to avoid the template trap when writing event speaker announcements: 1. Julieanne O’Connor gave new life to her speech two months later by promoting its availability on YouTube. Pro-tip: Great content comes out of conference speeches, and great content is inherently sharable.

Trade Shows 209

Trade Shows How To Conference Examples 209

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. What impact will reading the content have, or what impact will you suffer if you don’t read it? What do they write about? What language do they use?

Creativity 76

Creativity Product Launch Examples Energy 76

Critical Mention

AUGUST 19, 2018

Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. In this book, Williams targets social media strategies for the modern marketer for businesses and brands of all sizes. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Pinterest 71

Pinterest Viral YouTube Mobile 71

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Most people think of third-party influencers as YouTube stars with millions of subscribers, or Instagram gurus pushing beauty products. If your company has an innovative product and/or great customer service, you’re in a position to ask clients to write online reviews or blog about their great experience using the product.

B2B 136

B2B Brand Branding Trade Shows 136

Critical Mention

SEPTEMBER 24, 2019

Plus, many of today’s email marketing companies provide services that will allow you to track customer actions and identify what email content stands out to clients. Overall, having a successful email campaign provides additional exposure to your site, its product and its content. Produce Content Marketing.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Critical Mention

NOVEMBER 9, 2018

The deviation from standard music videos led to over one billion views on YouTube. With a background writing for hi-tech startups, she is always willing and ready to learn about the next great advancement in the digital landscape. Looking ahead, we should expect more brands to follow suit. Until next time! Critical Mention.

Trends 106

Trends Social Media YouTube Storytelling 106

Critical Mention

DECEMBER 20, 2019

Once you’ve identified your positive mentions, it’s time to use earned media coverage in your brand’s content marketing strategy. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Brand 103

Brand Branding How To Media 103

Critical Mention

SEPTEMBER 13, 2018

YouTube is also incredibly vital to advertising. According to HubSpot , video content is 50 times more likely to drive organic search results than plain text. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.

Technology 73

Technology Print YouTube Financial 73

Solo PR Pro

MARCH 13, 2018

Video marketing. If the thought of slogging over a blog post makes cringe with anxiety, video marketing is another alternative. Create a video post, start your own series on YouTube, or Facebook live, or do a combination of these. Content Marketing.

Leadership 62

Leadership Case Study Video YouTube 62

Cision

NOVEMBER 7, 2016

For example, Soundcloud or YouTube embeds may load faster than a self-hosted audio or video files. In either case, media definitely kicks up the interest level of content. What you may not know is that Moz’s Shepard demonstrates that bold and italicized text are reliable ways to add structure to your content.

How To 308

How To Tools SEO System 308

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? A former journalist turned content marketing entrepreneur, Snow has an undeniable talent for compelling story telling.

Airlines 100

Airlines Viral Sports Ethics 100

MaccaPR

DECEMBER 10, 2014

When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us! The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Yet, few companies promote videos or run ads on YouTube.".

SEO 98

SEO Interviews Blogging Engineering 98

Critical Mention

MARCH 17, 2022

Senior Marketing Manager, Critical Mention. Priscilla is the senior marketing manager for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Priscilla Osorio.

Social Media 144

Social Media Media SEO Instagram 144

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing & PR. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. SCHEDULE A DEMO.

Resources 136

Resources Communications Education Guidelines 136

Cision

MARCH 30, 2015

Matt Heinz of Heinz Marketing writes that it is helpful to determine your “go-to” sources at the outset of your content curation planning: “Identify a core set of sources you can count on for both consistently good content as well as a variety of sources of similarly-themed content.

Google 120

Google Measurement Content Marketing Engineering 120

Sword and the Script

AUGUST 27, 2016

. ——————————————————————– 2) More on Content Marketing and Rental Property. Four weeks from now, Google users will be asked to use YouTube Live instead.”. Live by Google. Die by Google.

Google 60

Google Mobile Transportation Content Marketing 60

Cision

APRIL 6, 2015

Search engines don’t listen to and deduce context from audio (at least not as of this writing). iTunes and YouTube don’t deduce context from audio alone. Tags serve to categorize your content. Best Practices Featured Content Marketing' So text is important for three elements. descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

Critical Mention

MAY 13, 2020

Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Communications 158

Communications Radio Sports Social Media 158