Sword and the Script

NOVEMBER 4, 2014

Constraint breeds creativity. Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

PR 20/20

SEPTEMBER 29, 2022

C ontrary to many marketers’ beliefs, B2B (business to business) content doesn’t have to be boring. Creative content should be a key element of your marketing strategy as it has the power to build trust, gain new customers, and convert them to leads. Be as creative as possible. In fact, it shouldn’t be.

B2B 61

B2B Creativity Content Marketing Measurement 61

Cision

AUGUST 19, 2015

Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be successful with the medium? The answer is simple: the video itself. Want to become a streaming video pro? Check out our “Video Streaming Best Practices for PR” white paper! Write a script.

Video 120

Video Education Mobile B2B 120

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Want to write for Cision®?

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

AUGUST 18, 2015

Content marketing surveys consistently demonstrate the biggest barrier facing marketer is feeding the content monster. In one example , the company says it made “122 separate content assets from one eBook.” These range from blog posts to videos, and from webinars to social media updates.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. Write good, creative content.

Pinterest 202

Pinterest Creativity Video Retail 202

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room.

Marketing 62

Marketing Film Creativity B2C 62

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Video gets even bigger. Dorothy Crenshaw , CEO, Crenshaw Communications

Marketing 215

Marketing Content Marketing Social Media Employee 215

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications.

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Here are five content predictions for 2017 that all PR people should be aware of. Video goes vertical. Mo’ mobile!

Trends 120

Trends Mobile Video Film 120

wiredPRworks

APRIL 20, 2022

When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Thanks to David for writing the book, including me in the first one – such an honor!, and taking the time to talk about the new new rules of marketing and PR on Growing Social Now. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Content must be on-brand and consistent, without being overtly promotional or repetitive. Below is a roundup of the most common types of content today’s marketers need to produce. Your approach must spread across earned, owned and paid channels.

Case Study 100

Case Study B2B Resources Web 100

Cision

DECEMBER 14, 2015

Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks , says to define your goals and formulate a plan before you sit down to write and create content. Once you know where you want to go, you can create the content that will get you there. Gini recommends doing it in a creative and unique way.

Strategy 120

Strategy Content Marketing Analytics Creativity 120

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. ” ~ Mark Schaefer , Executive Director, Schaefer Marketing Solutions 18. .”

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 102

Survey Report Media B2B 102

Prohibition

DECEMBER 12, 2023

The Magic Write tool impressively transforms any piece of written content and adjusts the brand voice according to what you want. Simply type in a prompt and it will provide you with useful insight, data , full written content, and innovative content and design ideas. Don’ts: Don’t solely rely on AI.

Guidelines 62

Guidelines B2C Tools Creativity 62

Wadds Inc.

JANUARY 11, 2023

Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. The combination of GPT-3 and audio and video transcription software such as Otter.ai It can also use machine learning to summarise text.

Publicity 98

Publicity Wikipedia Marketing Training 98

Prohibition

DECEMBER 16, 2022

Here we’ve taken a look at the festive videos that have warmed our hearts, put a smile on our face and been a big hit in the news and on social media. The video has definitely been a hit in the media and on social media, with users praising its funniness and festiveness. Asda – Buddy the Elf visits store. Aldi – Home Alone.

Video 62

Video Film Social Media Creativity 62

Cision

MAY 26, 2016

What makes one article, image, video or podcast delightful and another fall flat? Delightful content is content that knows its audience. It’s content that understands what its audience expects – and then delivers a relevant and helpful message that goes above and beyond that expectation. It’s, well, delightful.

Analytics 200

Analytics Energy Google Data 200

Beyond PR

MARCH 4, 2016

These days, most of us walk around with an HD video camera in our pocket. Thanks to audiences’ growing appetite for mobile and video, the technology in our phones, tablets, and other mobile devices gets better and better. The uptick in mobile video isn’t just affecting consumption habits. Orient Yourself.

Mobile 73

Mobile Video Interviews Film 73

Contently - Strategy

OCTOBER 26, 2018

It’s a novel way to connect with the C-suite and get them interested in content marketing. Ghostwriting is so useful that I believe it should be a part of every brand’s content strategy next year. And the skills that make them a good at their jobs won’t always include writing. This benefit is simple.

Strategy 109

Strategy Content Marketing Interviews Creativity 109

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Pay attention to these 12 things when writing a press release for your demand gen content.

Writing 40

Writing SEO Web Content Marketing 40

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 107

Blogging Survey B2B Analysis 107

Cision

JANUARY 12, 2016

Write a book. It ’ s not as hard as you think to write a book or get it published. Wilson, whose clients include the president of Holland Cruise Lines and the head of HR for the NBA, said, “ Writing a book today is the best marketing strategy, not only for an individual but also for a company. ”. You should start.

Writing 120

Writing Leadership Creativity Groups 120

Burrelles Fresh Ideas

OCTOBER 24, 2023

Inviting user-generated content (UGC) can not only be an enormously effective way to tap into the voice of the customer, but it can also transform the customer’s voice into a potent PR tool. Guest Contributor: Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content.

Strategy 96

Strategy Ethics Social Media Data 96

Cision

OCTOBER 21, 2015

Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Cision

JANUARY 10, 2017

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than 60 percent less. We turned to Cision’s Senior Content Manager Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone for tips and best practices. Know Your Audiences.

Strategy 120

Strategy How To Content Marketing Mobile 120

Contently - Strategy

SEPTEMBER 10, 2020

What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side. So yeah, video and then written content as well. Diversify your knowledge within marketing.

Brand 118

Brand Branding Marketing Facebook 118

Burrelles Fresh Ideas

MAY 30, 2023

Diversity of content can be a particularly effective route to take here. More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics. This should include providing subtitles for video content and transcripts for podcasts.

How To 40

How To Ethics Education Creativity 40

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PR 20/20

JANUARY 15, 2019

Marketing Account Management Software. Forbes: Benefit-Driven Content. We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe content marketing is still going strong.

Trends 57

Trends Marketing Software Video 57

Critical Mention

SEPTEMBER 13, 2018

According to HubSpot , video content is 50 times more likely to drive organic search results than plain text. Even more fascinating, after watching a video, 64% of users are more likely to buy a product online. When she’s not writing you can find her at music festivals, hiking or snowboarding. Paid vs. owned media.

Technology 73

Technology Print YouTube Financial 73

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Interactive Tools Give Brands a Creative Edge—and Empower Buyers.

B2B 85

B2B Content Marketing Trends Marketing 85

Critical Mention

OCTOBER 18, 2019

Craft Creative Social Posts. Once you’ve established your brand across social media, you’re ready to move onto content generation. Put yourself in your audience’s shoes when brainstorming content ideas. Consider what content they’d like to see and how your products might be useful to them. SCHEDULE A DEMO.

SEO 80

SEO Social Media Strategy Media 80