Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 16: Ted Seward.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Infographics.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Buzzstream

MAY 9, 2018

We aggregated outreach data from over 12,000 campaigns across 2,000 active BuzzStream accounts and analyzed it to understand reply rates by campaign. The most striking aspect of the data we analyzed is the sheer range of the distribution. Based on the data, fake personalization actually generates a -1.3% Methodology.

Data 120

Data SEO Groups Pitching 120

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Quill untaps the potential of your data. We know it’s all about the data. But your data is only of value if you can use it to plan and create better content or refine strategy. Users include marketers who want to scale the volume of content they publish on their blogs, social media or newsletters.

Tools 147

Tools Radio Data Instagram 147

ISEBOX

MARCH 14, 2016

The Rise of Videos, Images and Content in Media Relations. These days, we hardly notice how much we are surrounded by multimedia content. Videos, photos, infographics, charts…they are everywhere. Producing great content is always easier said than done. Social media, email blasts, blogs, traditional media (duh, obviously).

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Bad Pitch Blog

SEPTEMBER 2, 2014

Early in my career, I''d declare I''m part of the creative class, in part, because of my dislike for math. And every public relations professional should love math and, more specifically, data. 1) Inform Strategy: Since hugging it out with data, I''ve been able to show clients exactly why I''m proposing a specific editorial strategy.

Data 96

Data Privacy Infographics Measurement 96

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. Let athenahealth’s early steps serve as a framework for getting your content program off to a clear start.

Strategy 112

Strategy How To Content Marketing Analysis 112

Sword and the Script

DECEMBER 28, 2022

12% say competing go-to-market strategy or goals (KPIs). Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. The Forrester survey data breaks it down into an average of 15 digital interactions and 12 human interactions. Email subscribers are essential for content marketing success .

B2B 118

B2B Marketing Survey Software 118

Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. If you use visuals, more people will see your content. Add a Human Element.

Industry 222

Industry How To Insurance Insurance 222

Buzzstream

MAY 19, 2022

Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage. I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. Or it can come from internal data.

Survey 90

Survey How To Reddit Pitching 90

Contently - Strategy

OCTOBER 25, 2023

For today’s marketers, maintaining a comprehensive content pipeline isn’t just a strategy—it’s a mandate. As the foundation of effective content marketing, it serves the critical role of linking content initiatives to tangible sales outcomes.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Implement viral marketing tactics. Cool infographics.

How To 198

How To Real Estate Web Case Study 198

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. Reports + Data Are the Biggest Differentiators.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The Data Story on the Hottest PR Trends. As regular readers know, I’m prone to say, PR is the best-kept secret in content marketing. The 2018 JOTW Communications Survey from Frank Strong.

Survey 72

Survey Trends Communications Storytelling 72

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 111

Financial Industry Report Insurance 111

PR 20/20

JANUARY 3, 2019

12 Ways to Apply Structure and Meaning to Marketing Data. During a HubSpot User Group (HUG) meeting, PR 20/20’s VP of Strategic Growth, Keith Moehring ( @keithmoehring ), discussed how marketers can unlock the true potential of marketing data. This post includes nine quick ways to amplify your existing content.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. PRs can use this data to capitalize on trending topics and sometimes even newsjacking. Pricing is set at $59/mo for the Outreach plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. PRs can use this data to capitalize on trending topics and sometimes even newsjacking. Pricing is set at $59/mo for the Outreach plan.

Digital PR 62

Digital PR Tools Google Pitching 62

PR 20/20

JULY 9, 2020

How often do you create content? Whether publishing daily, weekly, or monthly, odds are you’re looking for ways to improve content efforts if you’re reading this. I recently completed HubSpot’s Content Marketing Certification , which talked about how marketers can efficiently create content. Unsure how?

Google 90

Google SEO Trends Content Marketing 90

Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.

How To 111

How To Transportation Content Marketing Healthcare 111

Cision

APRIL 16, 2015

Decide on the data that matters. When crafting your visual story or assets, determine the data that matters. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. Want to stand out with your content marketing?

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Cision

APRIL 15, 2015

Infographic. If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. You can create your own infographics with Piktochart or hire a professional designer. Here are more tips: Provide data not offered in the press release. Use simplistic imagery.

Infographics 120

Infographics Product Launch Content Marketing Video 120

Cision

OCTOBER 26, 2016

. “Cheap metrics lead to cheap content.” “Before you have a ‘content marketing strategy,’ have a ‘content’ strategy.” The best way to handle a data breach as a PR professional? The best way to handle a data breach as a PR professional?

Conference 120

Conference Internal International Data 120

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. Reports + Data Are the Biggest Differentiators.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. I’m also a strong advocate of using persona-building apps such as Personapp and Up Close & Persona to use your audience insights and customer data to create content that resonates with your target market.

How To 120

How To Tools Exercises Viral 120

Shift Communications

DECEMBER 29, 2015

Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. From PR to Marketing: Why You Should Expand Your Skill Set. Will a blog post go viral? Graphic design!

Analytics 60

Analytics Viral Social Media Google 60

Sword and the Script

DECEMBER 13, 2016

There is an ample supply of industry statistics – alongside organizational data – that demonstrate why. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. Are Facebook Ads Any Good for B2B Marketing?

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

JUNE 7, 2016

Yet in this data-driven marketing climate, we’ve got to find ways to quantify those hunches. For the purpose of satisfying curiosity, marketing surveys are a useful vehicle for research. The top skills CMOs say they need on their team are: a) digital marketing (62%); b) data analytics and insights (49%); and.

Survey 60

Survey Marketing B2B Infographics 60

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Implement viral marketing tactics. Cool infographics.

Real Estate 57

Real Estate How To Web Case Study 57

Waxing UnLyrical

JANUARY 17, 2019

Do you have access to de-identified data within your product that could point to an industry trend? These results can be used for a press release, infographic, social media post and media relations outreach. Image: qimono via Pixabay, Creative Commons CC0.

Leadership 81

Leadership Survey Education Exercises 81

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

Video 40

Video YouTube Web Case Study 40

PR 20/20

AUGUST 11, 2016

The most qualified marketers perform across multiple disciplines to accelerate digital transformation and deliver quantifiable results. Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The Data Whiz. The Email Marketer. The Visual Storyteller.

Marketing 43

Marketing Mobile Engineering Technology 43

Beyond PR

JANUARY 11, 2017

Here are some tips to keep in mind when planning a content marketing strategy that revolves around challenging misconception. Addressing misconceptions needs to be backed up with tangible data in order to bring the message home for the reader. Keep in mind which channels you will use to distribute your content.

Case Study 40

Case Study Communications Infographics Video 40

PR 20/20

AUGUST 11, 2016

The most qualified marketers perform across multiple disciplines to accelerate digital transformation and deliver quantifiable results. Assemble a team of professionals who are analytical, creative, attentive, collaborative, tech-savvy and intrinsically motivated. The Data Whiz. The Email Marketer. The Visual Storyteller.

Marketing 40

Marketing Mobile Engineering Technology 40

Reputation Us

JANUARY 19, 2017

We have a few ideas to get your creative juices flowing. Infographic. Make those financials or community service text-heavy paragraphs come alive with visually compelling content. And, while infographics have had more of the spotlight recently with digital media, they’ve been used for years. It’s all about showing.

Report 60

Report Infographics Video Financial 60

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. In a recent blog post , Paul Roetzer articulates the challenge: “There have never been more choices for marketers. Inbound Marketing Kit.

Resources 40

Resources Marketing Pinterest eBook 40

Contently - Strategy

NOVEMBER 1, 2023

Imagine you’ve just created an outstanding eBook that breaks down the hottest topic in your industry, and now you’re ready to roll out an entire digital content marketing strategy behind it. That means not just creating eBooks but also infographics, videos, blog posts, social media posts, and so on.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52