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DEI Language, Please: A New Step in Corporate and Marketing Communications

Shift Communications

The wrong phrasing can have direct consequences on a business, from consumer boycotts to undermining DEI initiatives to attracting quality talent. While Language, Please is designed for journalists and their editors, it also serves as a valuable resource for corporate and marketing communications.

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20 Retail Journalists You Should be Following on Twitter in 2020

ImPRessions - Crenshaw Communications

It’s also a great platform for relationship-building for anyone in public relations or content marketing. Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Since 2015, Adrianne has been covering marketing strategies for retailers for AdAge.

Retail 245
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Building Consumer Affinity For Four Seasons Luxury Residences

The Hoyt Organization

At the time, these were the highest priced condos to enter […] The post Building Consumer Affinity For Four Seasons Luxury Residences appeared first on The Hoyt Organization. Developers of the Four Seasons Private Residences in Los Angeles turned to THO to create intrigue, build interest and set the stage for a truly exclusive enclave.

Consumer 101
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4 Tips on Pitching U.S. News & World Report’s Devon Thorsby

Cision

Devon Thorsby is a real estate reporter for U.S. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate.

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Coffee with a Journalist: Alcynna Lloyd, Insider

OnePitch

Alcynna writes stories on the economy pertaining to housing and real estate. 00:02:16] AL: Well, my beat specifically for the economy team is focusing on real estate and housing in the rental market. Well, my beat specifically for the economy team is focusing on real estate and housing in the rental market.” . [00:02:31]

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5 Tips for Getting Into Live Streaming

Cision

Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . At a recent real estate conference, a luxury realtor shared with me that over 2,000 people had tuned into her first live tour of a South Florida home. Find your live stream theme.

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3 Fast Ways To Fill A Slow-Moving PR Pipeline & Keep Clients Happy

Rock the Status Quo

Branch out of your client’s industry and consider other online vertical market applications. No matter what kind of product or service a client provides, there is always a way it can be connected to other markets. Let’s use the example of a luxury residential real estate client. Who buys expensive homes?