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Behind the Headlines With Holly Beverly

Cision

Rogers & Cowan has a tremendous roster of brand and entertainment clients, and I’m especially excited to be leading new business, marketing and social media efforts for the agency’s entertainment and brand teams. Consumers have so many choices for entertainment, and consumption patterns are changing. .

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3 Valuable Tips To Establish Credibility Via Speaking Engagements

Polaris

If you operate a service-based business—perhaps you’re a financial planner, marketing consultant, lawyer, accountant or mortgage broker— speaking engagements are one of the best ways to establish your expertise, build credibility and attract new clients. 1: Define your niche. Final Thoughts.

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Maxim Behar for MeTV: PR is Changing Every Single Day

Maxim Behar

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. Imagine the world 15-20 years ago, there was the traditional media, TV channels like yours, newspapers, radio stations, and that was all. A PR expert opens a newspaper and reads a bad story about a client.

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PR Agency Best Practices for Common Content Roadblocks

Beyond PR

Verbiage like “Company Y, the world’s largest leading thought-leader in innovative, robust, ground-breaking thoughts, and world record holder for dynamic, out-of-the-box records, announces…” is often better served in a boilerplate than the first paragraph, which is precious real estate for grabbing attention.

Agency 40
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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

I almost viewed the technology as the easier part, because there’s so many great different companies that are available to you and different tools on the market. It takes money, obviously, but time and energy to really keep abreast at everything that’s going on in the market. But the technology is relatively there.

Data 78
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Faces & Markets of PRGN: Tel Aviv, Israel – Home of Dynamic Entrepreneurial Spirit  

Bianchi Biz Blog

We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Print 104
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. China is credited with starting the world's first newspaper.

Ethics 52