Flack's Revenge

FEBRUARY 3, 2021

Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative. PowerPoints, white papers and academic papers should be provided to those who want to dig deeper and really understand. All kinds of content can help.

Technology 177

Technology Comparison Case Study Privacy 177

Deirdre Breakenridge

FEBRUARY 23, 2015

It’s fascinating to me just how many people in executive leadership have been resistant to these kinds of discussions. Create forms to capture consumer information, and track them through the sales cycle – and ultimately tally revenues. What’s the right channel to use? What’s the right timing? Focus on the content. Set the agenda.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

ImPRessions - Crenshaw Communications

APRIL 12, 2016

For example, a medical device client launched with a heavy b2b focus for their products and services, only to migrate a year or so later to a more consumer-oriented positioning. Some companies have been out of the limelight long enough to have missed the rise of “thought leadership” as a PR tool to building reputation.

Company 120

Company Guidelines Leadership Financial 120

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. Learn top tactics with Cision’s free white paper! Others refer to this as employee advocacy, and it can come in many forms to include thought leadership, customer support, social selling, etc.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Contently - Strategy

SEPTEMBER 20, 2022

This is a great tactic for thought leadership content, in particular. Market research or consumer surveys relevant to your audience, for example, could be expanded through social video posts. Or you could re-share thought leadership on LinkedIn while adding your brand’s perspective. Reach out.

Social Media 126

Social Media Ethics Trends Viral 126

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry.

B2B 170

B2B Social Media Media Education 170

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Demonstrate your value through thought leadership and engaging multimedia content. Cision is excited to help lead the way in both of these regards.

Marketing 120

Marketing Financial Strategy Analytics 120

Sword and the Script

OCTOBER 22, 2019

Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.

Marketing 66

Marketing Survey Study B2B 66

Beyond PR

APRIL 3, 2018

Distribution is now an opportunity to tell your company’s story to traditional media, online, social and other consumer audiences. It’s filled with rich content such as product marketing, multimedia, blog posts, white papers, upcoming events, etc. 3) Thought Leadership. Your company website is your brand’s identity.

Strategy 72

Strategy Education Resources Examples 72

PRSay

NOVEMBER 5, 2018

Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Audiences around the world now consume video on the platforms they prefer, making syndication an essential skill to master.

Video 117

Video Communications Strategy Product Launch 117

Shift Communications

NOVEMBER 13, 2014

Being present can also mean creating content your target audience finds valuable, whether that’s in the form of blog posts, white papers, eBooks or more. We probably overuse the term ‘thought leader’ at this point, but it is a great way to show that leadership. Content is way for you to present your ideas in your own words.

How To 117

How To eBook Leadership Social Media 117

Stephen Waddington

DECEMBER 11, 2019

It has contributed to research projects, and developed thought leadership content. We must reassure business and consumers that AI is about tools that can drive productivity and boost profitability. In the past two years the panel has explored the impact of AI on productivity and skills.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. 100, 500, maybe 1,000? How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

AUGUST 2, 2018

Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Offer consumable content …. And long-form content.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Communications Conversations

DECEMBER 5, 2019

Think of it like this: consumer brand works to share the story of why you should spend your money somewhere. How do you think that prepared you for these leadership roles you’ve assumed recently? As Employment Brand Manager, I’m responsible for Room & Board’s employment brand strategy. I found that at Room & Board.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Contently - Strategy

SEPTEMBER 10, 2020

Then there’s the external content marketing and product marketing piece of it, where it’s a combination of thought leadership and educating our clients on how to get the best out of our platform and solutions set, which I think is just as important. I agree with that so much. “What’d you find interesting?

Brand 118

Brand Branding Marketing Facebook 118

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Regardless of the organization or industry you serve, corporate communications and PR can be a time-consuming, workday-busting affair with little or no set schedule.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

JANUARY 3, 2017

They may have more in common with some segments of consumers, but it doesn’t mean that the basics are really different. Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old. Erik Sherman, freelance journalist and writer. In one sense, it’s not new.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A small business owner struggling with deliveries,or financing, or a consumer app experimenting with virtual reality – these, too, can be the basis for compelling stories. Let’s face it, consumers are distracted, difficult to reach, and fickle. Educating prospects. Building loyalty.

Publicity 255

Publicity Storytelling Automotive Software 255

Cision

JANUARY 9, 2018

By 2019, 80 percent of the world’s internet traffic will be consumed by video. White Papers. Persuasive and authoritative, white papers remain vital to B2B marketers. Without a distribution method, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.

Case Study 210

Case Study How To Infographics SEO 210

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Often a B2B marketer may think they are targeting CEOs with their content, only to find that it’s actually those who report into the C-level who read and vet things to put before leadership.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

NOVEMBER 7, 2015

Identify why your brand is looking to reach out to a blogger, rather than a social media influencer, celebrity, reporter or consumer advocate. Get our free influencer white paper today! Here are four steps to help build a partnership with a blogger: 1. Uncover Your Motivation. Learn how to keep bloggers loyal to your brand!

Brand 120

Brand Branding SEO Social Media 120

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Yet it can yield real insights for inclusion in a thought leadership program for key executives. Data makes great thought leadership. The data-driven stories can be repurposed into various white papers, blog posts, and webinars, thus elevating the brand’s reputation as an industry authority.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

JUNE 11, 2019

In my experience, well written white papers and reports with genuine insights that are created in collaboration with SMEs are often good candidates for registration pages. Knowing what kind of content someone with purchase intent consumes helps you understand when gating is appropriate. Mark Sherbin | CMI. landing pages).”.

B2B 125

B2B Mobile Content Marketing SEO 125

Sword and the Script

MARCH 5, 2019

Make sure your marketing leadership has time to exchange pleasantries with the influencers you’ve hired. Another 3% said “other” which the report said, “revolved around thematics such as recruitment, education, thought leadership and attempts to change brand perception.”. 3) What are the goals of influence marketing?

Survey 60

Survey Trends Marketing B2B 60

Shift Communications

MAY 14, 2015

What each has in common: Public companies with investor relations needs; diverse number of locations; indirect channel sales structures for at least some of their core business; indirect end consumer impact. Lastly, increase the thought leadership content volume and break the blog content out of the “news” bucket.

B2B 60

B2B Marketing Construction Analytics 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your white paper offer provocative new viewpoints on an industry topic?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Landis PR

JANUARY 3, 2022

Credible, quality content gives depth to brand stories, particularly if supported by own research reports, surveys and white papers. Governments and key stakeholders including consumer groups and activist shareholders are expecting companies to do more on the ESG – Environmental, Social and (Corporate) Governance – front.

Trends 52

Trends Trade Shows Agency Communications 52

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought. B2B PR boosts SEO.

B2B 242

B2B B2C Software Consumer 242

Cision

DECEMBER 5, 2017

Journalists and consumers crave videos. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.

Infographics 235

Infographics Case Study Content Marketing Video 235

ZudePR

MAY 31, 2015

. “I could envision the benefits, as a Canadian and a female (the outsized-represented gender in the PR industry workforce, but under-represented and appreciated in terms of formal senior roles, both in-house and agency, as well as thought leadership) in joining this initiative at the front end. Conclusion.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

AUGUST 17, 2015

This in turn affects the likelihood of consumers buying into your advertising and PR efforts. The level of trust a consumer has in different aspects of a company’s behavior shifts depending on the presumed job exposure to the issue being assessed. Learn how to respond with our white paper! Recruitment of Thought Leaders.

Study 120

Study Engineering Mobile Crisis 120

Waxing UnLyrical

NOVEMBER 8, 2019

For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). White papers. His creative abilities, academic track record and leadership skills made him one of the key industry influencers as well.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Beyond PR

DECEMBER 5, 2017

Journalists and consumers crave videos. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

MARCH 7, 2016

Many consumers are conditioned to search for company-related information in the footer of your homepage, so that’s a logical place to house your newsroom link. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

Beyond PR

APRIL 12, 2016

According to the white paper, How to Drive Maximum Returns on Content Marketing with Effective Distribution , earned media is 80% more effective than owned media (i.e., As consumers and buyers increasingly turn to those individuals and brands they trust, marketers must leverage opportunities to influence the influencers, if you will.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. Consumers will trust you. Performance, is useful.

Employee 40

Employee Internal International Corporate 40