ImPRessions - Crenshaw Communications

JUNE 20, 2019

Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling. Authenticity.

Advertising 334

Advertising Advertising B2B SEO 334

Flack's Revenge

FEBRUARY 3, 2021

Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative. Assuming you are willing to share details, they should be woven into the messaging and storytelling. The IP often reflects the company and team’s DNA.

Technology 177

Technology Comparison Case Study Privacy 177

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. Learn top tactics with Cision’s free white paper! There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

PRSay

NOVEMBER 5, 2018

Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings.

Video 116

Video Communications Strategy Product Launch 116

Communications Conversations

DECEMBER 5, 2019

Think of it like this: consumer brand works to share the story of why you should spend your money somewhere. But one thing that ties into so many of my upcoming projects is storytelling. How do you think that prepared you for these leadership roles you’ve assumed recently? I found that at Room & Board.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. 100, 500, maybe 1,000? How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67