NewsWhip

MARCH 24, 2021

As a brand, faced with an economic downturn and an increase of sustainability-minded consumers, they needed to answer the call. . The interest in these “circular economy” themes continues to increase and in looking at our data, so has the attentiveness from consumers. From Recyclability to the Circular Economy. How does she do it?

Chemicals 148

Chemicals Retail Facebook Local 148

Stern + Associates

JANUARY 29, 2024

Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. This is a still-evolving trend as most media interviews outside cable networks are still in print, but it’s conceivable that in the future there will be more video content around topics beyond breaking news.

Strategy 96

Strategy Publicity Media Video 96

Cision

JUNE 23, 2016

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. I am excited about being part of an evolving industry where local influence is growing in importance. and in local communities.

Public Affairs 227

Public Affairs Local Education Policies 227

Prohibition

AUGUST 29, 2023

With so many options available to consumers, it is crucial for businesses to stand out and attract attention. When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world.

Film 129

Film Marketing Sports Hotels 129

Cision

APRIL 21, 2016

In this interview, Alan discusses understanding clients’ diverse needs, starting a dialogue with your audience and becoming an important presence in local target markets. There are two parts: First is a realization that global really means “multi-local.” You recently joined WE Communications as president, International and WE+.

Local 120

Local Newspapers Internal International 120

Mindful Marketing

JANUARY 16, 2022

As you may have seen in the 60-second spot from its feel-good campaign, Domino’s bought over $100,000 in gift cards from local restaurants and gave them to its own customers. Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.”

Local 80

Local Corporate Insurance Insurance 80

wiredPRworks

APRIL 13, 2022

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. Bank, Capital One and TD Bank discover ways to motivate consumers to act. So, how do you get around the barriers to building relationships?

Financial 52

Financial Social Media Banking Media 52

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. Sure, we all want the same thing in life.

Insurance 74

Insurance Insurance Interviews Marketing 74

ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. Patagonia, a smaller, privately owned company, has earned a loyal customer base by making good products, but its communications has also played a big role in engaging consumers. Storytelling brings brands to life.

Brand 149

Brand Branding Storytelling B2B 149

ReimaginePR

SEPTEMBER 9, 2021

Often, these videos are filled with information-heavy content such as tutorials, expert interviews , reviews, and how-tos. Accessible content does not rely on certain abilities to become consumable. 4 Location For Local SEO. There are certain topics where Google allocates a substantial chunk of SERPs for video results.

YouTube 156

YouTube Video Corporate How To 156

Ethical Voices

APRIL 22, 2024

About 50% had trust in the news they got on social media, and about 56%, so a six-point spread, for national news, and then I think closer to 62% for local news. I’ve done 170-plus interviews and it’s the first one like this I’ve heard. And the numbers for 18 to 29 are about the same. Thank you for sharing it.

Report 90

Report How To Ethics Nonprofit 90

PRSay

JANUARY 8, 2019

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. Which students at your local college or university are already making the world a better place, and how are they doing it?

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

MARCH 17, 2017

In my interviews with PR professionals in New York and Los Angeles I found the opposite to be true, and was inspired by how thoughtful and strategic many of the people I interviewed were about their jobs. I wanted a means to continue the relationships I had built while learning more about the profession by interviewing practitioners.

Fashion 227

Fashion Travel Interviews Instagram 227

Cision

JULY 19, 2016

In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate.

Real Estate 120

Real Estate Agriculture Local Technology 120

Prohibition

JULY 7, 2023

The agency developed a crisis communication plan, which included timely and transparent communication with the media and consumers. Through effective messaging and proactive media relations, the agency successfully restored the company’s reputation and rebuilt consumer trust.

Agency 62

Agency Case Study How To Crisis 62

Bianchi Biz Blog

FEBRUARY 20, 2023

They were reunited for a “Thelma and Louise” weekend in Las Vegas, and I tagged along to document it as they raced Corvettes at a local track, rode a mechanical bull at a bar on the Strip and went sand boarding at Dumont Dunes outside Vegas. Fun assignment! The title was: By 2030 You Won’t Need a Driver’s License.

Automotive 85

Automotive Meeting Media Mobile 85

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Simple sharing on social media is an obvious one, but what about turning the content from your in-depth interview into a Twitter chat?

Instagram 159

Instagram Reddit Transportation Creativity 159

Landis PR

APRIL 29, 2024

It is not advisable to have an employee of a communications firm present in the interview situation. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. Sparring and training must be done carefully and in advance.

Radio 64

Radio Pinterest Television Government 64

Stephen Waddington

OCTOBER 13, 2020

Consumers turned to the internet to seek out new ways to keep connected, informed and entertained. Some organisations, keen to ensure that they engaged all employees, took the unusual step of sharing internal messages via external channels. Social media, messaging and video services saw significant growth in subscriptions and usage.

Report 144

Report Communications Government Crisis 144

5W PR

SEPTEMBER 26, 2017

Hand mixers could be used in an event where local chefs demonstrate desserts. Or they could be given to local soup kitchens and homeless shelters to build the neighborhoods. It is up to you to decide which will do the most good in connecting with consumers. Either approach could garner great press. What’s the Schedule?

Publicity 83

Publicity Local Television Radio 83

Presspage

AUGUST 24, 2023

First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. Porsche Nederland decided to choose a strategy based on consumer pull, instead of brand push. Local micro-influencers, like Eva Cleven, were leveraged to engage the target audience through podcasts.

Storytelling 78

Storytelling Data YouTube Strategy 78

Deirdre Breakenridge

AUGUST 26, 2014

I switched jobs and have been in this area for more than a dozen years, even utilizing my initial job experience when working in the PR department of a consumer travel magazine. Many local chapters have working groups for new and young professionals. And don’t neglect the old fashioned “information interview.”

Industry 316

Industry Fashion Travel Tourism 316

Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). You can’t forward a clip of a recent television interview. You can’t email an invitation to a local speaking gig.

Blogging 183

Blogging Comparison eBook Case Study 183

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. It is still one of the most powerful advertising platforms ever invented and continues to prove its effectiveness for just about everyone from top 100 advertisers to local mom & pop businesses. Neal: Absolutely!

How To 159

How To Facebook Social Media Advertising 159

Landis PR

APRIL 12, 2021

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

Cision

AUGUST 18, 2016

But how will you send the right message if you don’t know what consumers want? Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. At Cone, my expertise in uncovering these consumer insights will further enhance the agency’s creative campaigns and initiatives.

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

Critical Mention

APRIL 13, 2020

In fact, many news consumers are having a hard time getting a break from Coronavirus coverage that seems omnipresent. The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time.

Media 111

Media Analytics Healthcare Crisis 111

Cision

DECEMBER 22, 2016

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. The rapid change in digital media and how consumers gather information has necessitated the largest shift in how publicists craft and execute client plans. What are brands doing differently today?

Tourism 120

Tourism Travel Conference Crisis 120

Cision

JULY 20, 2016

In this interview, Rachel discusses why you need to build trust with the media, how to create a global communications campaign and how to drive conversations on social media. How did you get your start in PR? What role does social media play in your job? What benefits does it provide for brands’ PR strategies?

Leadership 120

Leadership Local Pitching Social Media 120

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Along this same line of thinking is consumer education. I did that for a fair number of years, covering the local music scene and any big national acts making a tour stop in town. I hope the NAIAS organizers do it again!

Meeting 78

Meeting Automotive Media Technology 78

5W PR

JANUARY 8, 2019

The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. Smart 2019 beauty PR campaigns will meet consumers where they are and follow them home via digital touch points. Telling a specific, transparent brand story.

Brand 74

Brand Branding Instagram Fashion 74

Contently - Strategy

JULY 22, 2021

Today, Traveler spans 87 local editions across the globe. ” Local travel for a global audience. Behind The Design , which interviews top hotel designers on the latest trends and innovations. “We know that more and more people are consuming podcasts.” Marriott just had to approach it differently.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. I had a real hard time with that because as a consumer what I saw was what it looked like. I’ve been the chapter ethics officer here in Knoxville for three years, so we’ve addressed some of these over that time in local programming.

Ethics 89

Ethics Journalism Radio Television 89

Shift Communications

DECEMBER 6, 2016

Securing broadcast for a client is a unique beast; with thinning newsroom staff and an increasingly faster news cycle, it can be a challenge to get broadcast media to focus on a consumer client. At SHIFT, the consumer team frequently leverages this kind of predictability to secure clients broadcast coverage during saturated seasonal moments.

How To 60

How To Film Pitching Guidelines 60

Cision

JUNE 9, 2016

Making something newsworthy means having a “real person” to interview. It’s more entertaining and less time consuming. While he was taking care of his infant son, he noticed a problem and couldn’t find a solution, so he created one. Now, that is a story. Promoting the Beebo as a product is not.

Pitching 120

Pitching How To Brand Branding 120

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. I started working for them the day the news became a front page local story and a national business story. Cheryl also works with Rick Miller Communications in Cincinnati.

Social Media 120

Social Media Reputation Crisis Media Training 120