Newsfile

JANUARY 30, 2024

Stay informed and ahead in the industry by embracing these essential trends. Gemini Ultra is our largest and most capable model, designed for highly complex tasks and built to quickly understand and act on different types of information — including text, images, audio, video and code.

Trends 105

Trends YouTube Video Social Media 105

Konnect Agency

JUNE 8, 2022

From keeping up with digital modernization, to correctly selling to your consumer, there’s much to consider during a website refresh or redesign. The reason consumers like browsing websites on mobile, outside of convenience, is the simple design. If your pages take more than three seconds to load, you’ll lose about 40% of consumers.

Brand 52

Brand Branding Mobile Analysis 52

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. Their only focus is at offering the most relevant and useful information based on user preferences. Content discovery allows people to find information that is highly relevant and personalized. The focus was more on quality of content.

How To 129

How To Content Marketing Engineering Advertising 129

5W PR

NOVEMBER 11, 2019

Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services. WHAT TO DO WITH IT.

Data 68

Data Telecommunications Infographics Retail 68

Presspage

AUGUST 12, 2020

In terms of a newsroom, UX might influence the layout of the page, the fonts used, the color palette, and the information architecture. Publishing different types of content like audio, video, and infographic, as well as text, opens up your content to people with visual or hearing impairments. Information Architecture.

Brand 78

Brand Branding Infographics Analytics 78

5W PR

JULY 15, 2020

While a media kit is a collection of information about the brand, not all media kits will look the same. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Measuring Media Kit Success.

How To 176

How To Media Guidelines Pitching 176

Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Many publishers are not obligated to share these numbers and it’s often difficult to find the information.

Communications 383

Communications Tools Google Resources 383

Shift Communications

JANUARY 2, 2019

Objectives must be specific and measurable. Research informs the plan and should include a look at competitors, the state of the market, the consumer/business needs and much more. Measure and Improve. Make the goal actionable. For example: Increase leads by 20%. Seize share of voice from top competitor.

Analysis 95

Analysis Infographics Internal International 95

PRSay

JUNE 11, 2021

During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. Another way we presented the information was through our daily podcast.

Publicity 158

Publicity Social Media Report Fashion 158

Barokas

FEBRUARY 12, 2019

According to a recent infographic by GO-Glove, 90% of businesses will use social media for customer service by 2020. While it’s become the norm for consumers to reach out to brands for help via Twitter, Facebook, Instagram, etc., Social media has undoubtedly transformed the way brands serve and interact with customers.

Customer Service 60

Customer Service Social Media Media Infographics 60

Sword and the Script

DECEMBER 22, 2020

Do PR professionals present accurate and truthful information? The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts.

Survey 178

Survey Marketing B2B Study 178

Cision

JULY 13, 2016

Additionally, alert those who previously consumed your content when more is available. Subscription forms, email newsletters, RSS feeds and paid media all make it easy to inform audiences about additional ways your brand can solve their problems. Repurpose to Realize More Results.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. For our newest findings, check out the State of the Media 2016 Report!

Trends 120

Trends Mobile Media Print 120

PRSay

JUNE 26, 2016

If you’re using social media in your planning, then you will be ready for not only the highly informative discussions and engagement with your audience, but also to uncover and minimize the negative issues that arise during your campaign. A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals.

Social Media 113

Social Media Media Infographics Community 113

Presspage

MARCH 5, 2020

Many PR teams operate something like this: a list of media contacts is kept in an old Excel file, press releases are written in Word, there’s a folder somewhere on the server with the company’s logos and brand images, and impact is measured through Google Analytics. In short, it’s a mess. Leaving SEO to Marketing.

Brand 88

Brand Branding SEO How To 88

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. You can vet the sites using integration with Moz and Ahrefs for information like Domain Authority, number of external links, or blog publish frequency.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. You can vet the sites using integration with Moz and Ahrefs for information like Domain Authority, number of external links, or blog publish frequency.

Tools 71

Tools Blogging Pitching Google 71

Rock the Status Quo

AUGUST 21, 2014

Remember that most consumers wouldn’t care if 80 percent of brands disappeared tomorrow. One blog post can become a SlideShare deck, video, infographic, quote image. Don’t forget to include a measurable CTA (call-to-action) at the end. If they don’t have guest posts or contact information, move on. But FACTCHECK.

Writing 203

Writing Blogging Pitching Content Marketing 203

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. There are so many ways to consume the news today, it’s important to make an impact where your customer is. What gets measured gets improved! You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. What would happen if success of a story for a local news station were measured on local impact? It sure wouldn’t be easy to measure; it would be incredibly difficult, time-consuming and slow. What does that actually mean?

Local 100

Local Journalism Infographics Social Media 100

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. You can vet the sites using integration with Moz and Ahrefs for information like Domain Authority, number of external links, or blog publish frequency.

Tools 62

Tools Blogging Pitching Google 62

Marketwired

FEBRUARY 23, 2016

We asked AirPR ’s Leta Soza to share why it’s important for PR pros to learn about, and take advantage of, the tools available today: “Staying informed of the chest of tools available to PR is vital because, at the end of the day, tools should help PR pros make better decisions about future efforts,” she says. TechCalendar.

Tools 125

Tools Analytics Software B2C 125

Sword and the Script

JUNE 11, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. Some organizations want to prevent competitors from downloading information. Pull out all the stops.

B2B 125

B2B Mobile Content Marketing SEO 125

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. ” Scott Kaminski | Häfele America Co. 4) Better integration of owned, earned and paid media.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

The Hoffman Agency

MARCH 27, 2017

Interactive infographics and documentaries are powerful new forms of news communication in the digital era, and news outlets are starting to recognize their reach and relevance. For example, instead of the traditional written fact sheet, use an interactive infographic or video that showcases your client’s business or their latest product.

Infographics 49

Infographics Video Technology YouTube 49

PR 20/20

MAY 16, 2023

Personas are crucial to inform your marketing and sales team about the following: What motivates them, personally and professionally? How do they consume information? Instead of spending the majority of your time creating numerous time-consuming assets, the iceberg method enables you to work smarter—not harder.

Marketing 69

Marketing eBook Resources Tools 69

Presspage

JUNE 27, 2017

Potential visitors of your newsroom should be able to easily find your newsroom, the information they are looking for and the person or team they would like to contact. Include your PR officers' contact information in the newsroom and on every press release.

Social Media 96

Social Media Infographics YouTube Strategy 96

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Keep information about your client to a minimum, but make sure there’s enough of a correlation between them and the campaign purpose or it’ll also raise suspicions as to why the piece was conducted.

Digital PR 170

Digital PR Industry Strategy Film 170

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

OCTOBER 17, 2016

Within each focus area is information about its process areas and their impacts, with year-over-year findings. Key to a corporate sustainability report is knowing what data points should be measured. GNP Company’s Berling also points to the value of consistent measurement. Bottom-line? Collect Data.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Cision

AUGUST 6, 2015

Authors shared industry accolades , such as Emirates’ Information, Communication, Entertainment (ICE) system, received AirlineRatings.com’ s award for Best In-Flight Entertainment for the second year in a row. As technology offerings continue to advance, consumers expectations will also evolve.

Travel 120

Travel Technology Airlines Wireless 120

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Beyond PR

MAY 30, 2017

The internet has changed the way we discover and consume information. Their only focus is at offering the most relevant and useful information based on user preferences. Content discovery allows people to find information that is highly relevant and personalized. The focus was more on quality of content.

How To 40

How To Engineering Content Marketing Advertising 40

PRSay

NOVEMBER 18, 2016

Consumers are becoming increasingly choosy about the messages they want to receive – some simply aren’t clicking ads while many have gone as far as enabling ad blocker s. But this isn’t something you do once and then cross off the to-do list; it’s a dynamic, evolving process that requires real-time information. A Matter of Trust.

Media 60

Media Leadership Enterprise Data 60

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. We talk about aerosol nanometers of size for measuring aerosols. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. That’s a new world.

Healthcare 78

Healthcare Storytelling Communications Local 78

PR Fuel

NOVEMBER 2, 2021

Well, if your business produces regular newsworthy content, you could profit from this information, reaching a wider audience. Confirm through their website whether the company has enough experience to achieve measurable results. There are specific industries that may enjoy the information you share through regular press releases.

Writing 52

Writing System Automotive SEO 52