5W PR

MAY 24, 2024

Disruptive technologies continue to emerge, providing consumers and businesses with increased accessibility, convenience, and security. By putting a spotlight on real-world applications and consumer benefits, PR illustrates a company that’s driving innovation and fostering positive change.

Financial 78

Financial Privacy Infographics Leadership 78

Bianchi Biz Blog

FEBRUARY 22, 2021

I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. Instagram – cv_eschueller.

Groups 55

Groups Meeting Transportation Media 55

Bianchi Biz Blog

MARCH 11, 2024

I stay on top of trends, attend auto shows, and focus on business, as well as consumer-based industry reporting. The more people I get to interview, the merrier. Hearing the voices of both sides, portraying what this meant for the automakers, workers and consumers – it was a true testament to journalism practices.

Automotive 94

Automotive Meeting Report Journalism 94

Communications Conversations

SEPTEMBER 14, 2022

Yet, most of us realize this is not what most consumers want. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. The study found 92% of marketers believe that most or all of the content they create resonates as authentic with consumers. Your employees!

Brand 215

Brand Branding Instagram Video 215

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

Group efforts make the party . We work through things as a team, much like group costumes where everyone has an individual look but together they make up an idea or team, like a LaCroix package or the cast from Schitt’s Creek. (Check out some more ways to create that PR plan in this post. Later, we celebrate success. .

Creativity 243

Creativity Groups Retail Media Training 243

Polaris

NOVEMBER 28, 2014

While they’re not real people, they are, as much as possible, based on real data and interviews, supported by educated speculation. Here are 7 steps to creating buyer personas to help build your consumer brand. Tax software is also a seasonal product, especially when purchased by consumers. Organize a focus group.

Consumer 154

Consumer Brand Branding Software 154

Bianchi Biz Blog

SEPTEMBER 21, 2023

However, most of the journalists attending these events are more consumer-product-oriented, and these receptions tend to lend themselves to smaller, table-top type product displays, rather than active vehicle technology demonstrations. A combined 4,815 media representatives attended CES 2023.

Technology 94

Technology Automotive Mobile Interviews 94

Sword and the Script

SEPTEMBER 12, 2023

People saw how easy consumer technology was to use – the iPhone is the quintessential example – and wanted the same in technology designed for business. A study, published in March 2023, by the Winterberry Group supports this viewpoint. User experience (UX) gets a lot of attention in tech circles today, but it wasn’t always that way.

B2B 169

B2B Leadership Marketing Software 169

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Read below for the entire interview with Desiree: 1.) Key hyperlinks to the brand/product website. PS: you can recommend yourself too.

Pitching 63

Pitching Consumer How To Meeting 63

Bianchi Biz Blog

JULY 21, 2022

Challenge: With such a large group of exhibitors, automotive suppliers and mobility technology providers face intense competition for journalists’ attention. With these, you may be able to snag some major consumer media coverage, such as national network news, that your top executives would view as a CES media relations win.

Mobile 114

Mobile Technology Automotive Interviews 114

Sword and the Script

JULY 11, 2023

Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space. She often interviews small business owners who have found PR success, so you can learn from what they did.

Publicity 134

Publicity Small Business Trends Leadership 134

Institute for Public Relations

OCTOBER 16, 2023

Multiple methods were used including a review of past census bureau survey data, in-depth surveys, focus groups, and interviews. The National Disability Institute researched the challenges and opportunities for small business owners who have disabilities. Data were collected in 2022.

Small Business 69

Small Business Survey Interviews Data 69

PRSay

NOVEMBER 12, 2020

“[The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I So just the fact that we have this all-consuming story has been a big change.”. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said.

Journalism 211

Journalism Report Interviews Meeting 211

Stern + Associates

NOVEMBER 13, 2023

And beyond company statements, getting your executives out there through social platforms – where messages can be more well thought-out and controlled – and perhaps media interviews and conferences can help build better public relations while aligning values with goals. Make sure you’re not left behind in the new year.

Trends 117

Trends Communications Conference Leadership 117

Contently - Strategy

APRIL 6, 2023

Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. This can include exercises like conducting surveys, social listening, analyzing win/loss data, and interviewing customers. What Is a Buyer Persona?

Survey 135

Survey Data Interviews Reddit 135

OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). Read below for the entire interview with Jen: . Tell us a bit about your day-to-day and your role as the Vice President/Media Group Manager at Ketchum.

Media 96

Media Sports Agriculture Pitching 96

Mindful Marketing

SEPTEMBER 13, 2023

In 2019, the Lego Group conceived a creative way to bridge the participation gap by using the bricks’ raised knobs to represented braille letters. Of course, companies can gain goodwill be serving underrepresented people groups, but is it right to expect companies to lose money doing so?

Company 98

Company Consumer Radio Employee 98

Ethical Voices

APRIL 22, 2024

” She allowed me to explain the program, but I had never had a pitch be forwarded to a group of advocates for this, on the other side of this issue, who then change what’s written and make it appear as if it’s from me, the blatant spread of misinformation, and make it appear like it’s from me. Thank you for sharing it.

Report 91

Report How To Ethics Nonprofit 91

Agility PR Solutions

JANUARY 28, 2020

Visual search is changing how consumers shop, share and navigate the world around them—and new research from insights and strategy firm National Research Group (NRG) uncovers excitement for visual search as a discovery tool, with strong future potential for information discovery, retail and social use cases.

Retail 78

Retail Interviews Groups Consumer 78

Bianchi Biz Blog

AUGUST 19, 2021

Obstacle: A large majority of the 6,517 journalists (60% domestic and 40% international) that attended CES 2020 attended to cover the latest in consumer electronic products and gadgets. Obstacle: With such a large group of exhibitors, automotive suppliers and mobility technology providers face intense competition for journalists’ attention.

Automotive 92

Automotive Interviews Technology Mobile 92

Deirdre Breakenridge

AUGUST 26, 2014

A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group. I switched jobs and have been in this area for more than a dozen years, even utilizing my initial job experience when working in the PR department of a consumer travel magazine. Many local chapters have working groups for new and young professionals.

Industry 316

Industry Fashion Travel Tourism 316

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. Reputation management definition. As you can see, Marketing and Sales go hand in hand, while PR is a different kettle of fish. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

wiredPRworks

APRIL 13, 2022

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago.

Financial 52

Financial Social Media Banking Media 52

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

PR for Anyone

FEBRUARY 21, 2024

With the overwhelming influx of news and its impact on stress levels, it’s more important than ever to be mindful of how we consume information. Dr. Saltz suggests joining groups or clubs based on shared interests or activities to meet new people and build connections.

Exercises 130

Exercises Social Media Television Comparison 130

Stern + Associates

JANUARY 29, 2024

This is a still-evolving trend as most media interviews outside cable networks are still in print, but it’s conceivable that in the future there will be more video content around topics beyond breaking news. As the way people consume and process news changes, we communicators need to just continue to evolve ourselves, as we have always done.

Strategy 96

Strategy Publicity Media Video 96

MaccaPR

MARCH 12, 2019

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. I take it that consumer attitudes toward breast pumps today is not the same as that of their own mothers 20 to 30 years before?

Agency 54

Agency Healthcare Interviews Insurance 54

MaccaPR

DECEMBER 17, 2014

As CEO of WomanWise , a Minneapolis-based insight and brand strategy firm specializing in marketing brands to women, Dori Molitor has helped companies from Land O’ Lakes and General Mills to UnitedHealthcare and 3M tap into the female psyche and connect with women consumers. Source: Self ).

Interviews 61

Interviews Marketing Consumer Advertising 61

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. Sure, we all want the same thing in life.

Insurance 74

Insurance Insurance Interviews Marketing 74

PRSay

DECEMBER 27, 2022

If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage). Apple and the LEGO Group, for example, are making billions of dollars in business-expansion decisions based on ESG goals. To give your pitch context and depth, also link to an FAQ and a backgrounder.

Trends 126

Trends Pitching Twitter Nonprofit 126

Remote PR Jobs

SEPTEMBER 25, 2023

Featuring interviews, analysis and in-depth conversation, the weekly show is hosted by Holmes Report editor Arun Sudhaman. In episodes released monthly, Luce interviews experts who have made their mark in the PR world and shares insights to help you level-up your career. New episodes are available four times a month.

Pitching 100

Pitching Interviews Trends Journalism 100

Stern + Associates

APRIL 28, 2023

As more consumers, investors and other stakeholders have become conscious of environmental and social issues and how companies interact with them, there’s also been a growing sense of cynicism or suspicion about how much these organizations are actually doing. But many people might also be thinking “ok, but what about the rest of the year?”.

Communications 102

Communications Employee Corporate Strategy 102

Konnect Agency

AUGUST 2, 2022

According to a poll by Marketing Insider Group , 71% of marketers say they have benefitted from thought leadership. This can include trade, business, consumer, and regional — whether it’s for a national newspaper or reputable business magazines. Securing Interviews To Establish Credibility.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. System1 Group , a creative effectiveness platform, analyzed all the ads from Super Bowl LVII in 2023 and found that 60% of the top ads released their commercials early.

Sports 86

Sports Television Advertising Advertising 86

ImPRessions - Crenshaw Communications

APRIL 29, 2022

Even though it may be time-consuming and at times grueling, the best PR agencies consistently check the web to confirm email addresses, starting with the outlet’s or reporter’s website. Additionally, PR agencies are often hesitant to reach out to a group of journalists from the same outlet. Update and delete bouncebacks.

Agency 170

Agency Media Software Pitching 170

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158