Ishmael's Corner

JUNE 8, 2015

I wrote a post in April mentioning that one of our young account professionals , Melissa Lewelling , was headed to the prestigious Cannes Film Festival. Out of literally thousands of films, her film, called “More Than a Number,” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner.

Communications 60

Communications Film Guidelines Pitching 60

Wadds Inc.

AUGUST 14, 2023

Moore Kingston Smith LLP is the only firm of media accountants and advisers with a dedicated office of over 100 media specialists that proactively support the extensive range of needs of independent media businesses – covering marketing services, film & TV and entertainment, theatre and CreaTech.

Agency 52

Agency Sports Public Affairs Creativity 52

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things

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B2B B2C Facebook Storytelling 120

PR in High Definition

MARCH 31, 2022

You could model this on a company like Netflix, which had its humble beginnings in the late 90s as a mail-order video-rental service and is now one of the biggest film and TV streaming services around. It’s still a dominant company, but a huge number of consumers chose to boycott the brand in the wake of those cases.

Brand 71

Brand Branding Reputation Energy 71

Karen Freberg

AUGUST 22, 2021

The Chair did address some of the things I think others outside of academia need to understand: The internal struggles for relevancy. Not being viewed as a “salesman” or focused on producing a “consumer product.” I felt this so much for my fellow colleagues who teach social media (#SMprofs).

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Social Media Media Course Conference 98

Mindful Marketing

SEPTEMBER 5, 2020

The company filmed reactions of several pint-sized punk’d consumers, who were given unmarked pouches and asked to test “a new flavor” of juice. There is, however, the unhumorous reality that many children consume far too much sugar , much of it coming from sugary drinks. (1)

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Consumer Course Film Advertising 65

Melissa Agnes

JULY 19, 2016

Live-streaming is an example of these risks, one that should officially be on your list of things to discuss internally and address within your crisis preparedness program. The potential impact of live-streaming. The truth of the matter is that this risk isn’t going anywhere.

Crisis 100

Crisis Crisis Management Crisis Communications Video 100

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media. A story you might intend for a specific business audience can quickly reach a wide consumer audience. What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

Flatiron Communications

SEPTEMBER 9, 2015

.” American astronauts have played host to all sorts of commercial products over the years — from Playboy centerfolds to Luke Skywalker’s lightsaber to a $250,000 can of Coca-Cola that defied gravity when consumed. Is it akin to a brand paying for a cameo in a big-screen film or small screen Vine or Facebook video?

Film 28

Film Chemicals Internal International 28

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. Why is this Hyundai spot so successful?”

Film 48

Film Marketing YouTube Advertising 48

PR in High Definition

MAY 23, 2018

You could model this on a company like Netflix, which had its humble beginnings in the late 90s as a mail-order video-rental service and is now one of the biggest film and TV streaming services around. It’s still a dominant company, but a huge number of consumers chose to boycott the brand in the wake of those cases.

Brand 75

Brand Branding Reputation Energy 75

MaccaPR

FEBRUARY 11, 2016

Emceed by agency president Paul Maccabee and co-sponsored with the Minnesota chapter of the International Association of Business Communicators, our conversation focused on the power of brands to change the world. We've gathered a few examples mentioned - and more - for you to use as inspiration for your next brand marketing campaign.

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Brand Branding Marketing Film 48

Scott Public Relations

APRIL 2, 2020

Young people in the study: Consume significant media, but news is not a primary category in that consumption. They are also likely to fall into the “underemployed” segment, as they are just starting their careers and working life; this group is also less likely to vote. Watch and read the news yourself. Talk about it.

Insurance 71

Insurance Insurance Healthcare Technology 71

PR in High Definition

SEPTEMBER 24, 2019

The problem is that many of them offer a general service whereby they cover multiple topics to fulfil the needs of the publication – for example, they’re not simply health reporters covering developments in the health sector, but instead might cover health alongside all sorts of different types of consumer stories. News been framed!

Media 54

Media Newspapers Journalism Video 54

PR in High Definition

MAY 23, 2018

You could model this on a company like Netflix, which had its humble beginnings in the late 90s as a mail-order video-rental service and is now one of the biggest film and TV streaming services around. It’s still a dominant company, but a huge number of consumers chose to boycott the brand in the wake of those cases.

Brand 48

Brand Branding Reputation Energy 48

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. Of course, influencer marketing is not the only way to create highly engaging, consumer-targeted video content.

Video 54

Video Brand Branding Fashion 54

Flatiron Communications

NOVEMBER 7, 2015

On the differences between The New York Times and The Guardian , he said they are “very much alike culturally,” in “their commitment to quality journalism, and international growth.” It’s a film that very well may also inspire the next generation of journalists. .

Newspapers 28

Newspapers Film Journalism Web 28

MaccaPR

DECEMBER 1, 2015

Is it really all that important that your brand teams go beyond hiring staff with the surnames Anderson, Peterson, Gustafson and Carlson, and make an extra effort to welcome agency interns with names like Pham, Castillo, Sabah or Xiong? We have to make sure that when agencies hire The BrandLab kids as interns, they will thrive.

Marketing 48

Marketing Advertising Advertising Agency 48

Flatiron Communications

JANUARY 11, 2015

When I last checked, SONY found itself (to its apparent relief) viewed again as a victim and even a hero for defying the hackers’ threats and green-lighting the film for release (on VOD). Of course SONY should stand up for the First Amendment and release the film. Every PR crisis has its own peculiar dimensions.

Film 28

Film Government Crisis Management Crisis 28

Flatiron Communications

NOVEMBER 23, 2014

One day my friend invited me to attend a private screening of her “brother’s new film.” That fateful lunch turned into a monthly ritual spanning a year at the Rendezvous Restaurant in the Omni Berkshire Hotel. ” Who’s your brother?” ” I asked. “Woody Allen.” ” Seriously???

Storytelling 34

Storytelling Television Radio Media 34

Bianchi Biz Blog

MARCH 11, 2024

As an anchor I anchor two shows daily, covering national and international headlines, breaking news, business and health. I stay on top of trends, attend auto shows, and focus on business, as well as consumer-based industry reporting. For every story I tell, I look at how it affects the consumer – what is that humanistic element?

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Automotive Meeting Report Journalism 94

PR 20/20

OCTOBER 12, 2017

The film grossed over $140 million USD at the box office; it was made on a budget of less than $1 million. Ultimately, 20th Century Fox decided to take a chance on the film. It launched what became Red Bulletin in five countries, with 70% international and 30% localized content. The Day Hollywood Changed.

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Marketing Enterprise Print Film 53

PR Conversations

AUGUST 7, 2014

In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

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Publicity Ethics Technology Government 87

PR Conversations

AUGUST 18, 2011

Same with documentary film makers. Internal communications often say they are corporate storytellers. Marketers look to champion consumers…to tell their companies’ stories. And, in assuming the role of internal chronicler, the organizational narrative can then be framed and shaped accordingly. (p.

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Construction Internal International SEO 40

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” 7 best PR uses for video.

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Video Case Study Agriculture B2B 149

Buzzstream

DECEMBER 17, 2020

As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries. Film rankings by different metrics are often quite popular campaign ideas. Prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161

MaccaPR

SEPTEMBER 13, 2016

Keep in mind the quote (variously attributed to Groucho Marx, film magnate Sam Goldwyn and comic George Burns): “The secret of success is sincerity. A real apology isn’t brain surgery: If your company or brand is going to apologize, then do so sincerely (or at least make it sound sincere). Once you can fake that, you’ve got it made.”

Crisis 48

Crisis Airlines Reputation Corporate 48

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. An internal or external subject matter expert who specializes in your tour’s topic. Your Spokesperson. An A-list celebrity.

Media 120

Media Television Pharmaceuticals Radio 120

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Creative colleagues at Verve Search decided to look into the ‘most Instagrammed filming locations’ for a gambling client. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MAY 1, 2019

That’s probably because almost three quarters of consumers prefer watching videos over reading content online. Optimizing your YouTube videos is not just crucial for internal search, but also in its connection to Google. It begins long before you film the first shot. Google abides. Best Practices for YouTube SEO Videos.

SEO 74

SEO Video Strategy YouTube 74

Maxim Behar

NOVEMBER 8, 2023

Little by little, step by step, we should build a positive international image of Bulgaria Host: You've been in Chicago for how many years? Host: You went to the Camino, then I watched you in a film that you were shooting. I say this as a consumer of course, not as a person who deals with music professionally. Almost 10 years.

Radio 59

Radio YouTube Writing Interviews 59

Beyond PR

MAY 12, 2016

Will your client be targeting mainstream news outlets, trade media, influencers, consumers, B2B decisionmakers, investors, international markets, etc.? He has written and developed stories for TV and film, with a BA in English Literature and MFA in screenwriting from USC. Connect with him on Twitter at @BrianPRConsult.

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Agency Real Estate Film Video 40

Stuart Bruce

FEBRUARY 11, 2016

Another great example of using VR for storytelling is Amnesty International which used VR in early 2015 to give people a more immersive and emotional experience of the devastating results of barrel bombing in Alepppo, Syria. But it’s not just consumer PR where VR can play a role. Amnesty used VR to increase donations.

Publicity 60

Publicity How To Crisis Communications Crisis 60

PR Conversations

OCTOBER 20, 2015

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications.

Conference 40

Conference Meeting Case Study Film 40

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

PR can help brands can gain – and keep – consumer trust. Encourage internal authenticity first. What we want to stress is the importance of starting internally. Film distributor A24 does a great job of announcing its film and TV work, for example. A well-designed PR campaign can play a role here.

Brand 160

Brand Branding Film Internal 160

Buzzstream

JUNE 5, 2024

Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. If consumers forget what your logo looks like, your business may need better branding. Insurance.com’s Most Ticketed Cars Strategy: Using internal data to create a pitchable post.

Digital PR 62

Digital PR Examples Strategy Survey 62