Mindful Marketing

OCTOBER 17, 2020

From surprising Apodaca with a new truck to filming their CEO’s own Tik Tok tribute, it seems like Ocean Spray did everything right, but one could also argue that the company was living dangerously by jumping on the Tik Tok longboard, for these three reasons: 1.

Consumer 68

Consumer Viral Video Social Media 68

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Reviews have transformed the way consumers make purchase decisions. The biggest drawback of sponsored content is that it has the least impact on consumer purchasing behavior. It’s no secret that in the digital age, more and more companies are embracing paid amplification in the hope of earning new consumers. Authenticity.

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Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Here’s a light look at what we can learn from the films that captured moviegoing audiences this past year. PR Takeaways from top films. What’s notable about the film, for anyone who writes for a living, is its masterful use of language. In this case, we add, and watch certain films. Call Me By Your Name.

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Film Local Leadership Radio 136

Critical Mention

OCTOBER 27, 2018

Consumers are spending more and more each year on Halloween, with an increase from $8.4 MGM films staged a telekinetic surprise. After the infamous horror film “IT” was remade in 2017, Warner Bros. billion to $9.1 billion between 2016 and 2017. This video quickly went viral and has more than 40 million views on YouTube.

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Film Viral YouTube eBook 131

Agility PR Solutions

JANUARY 15, 2020

music, film, television, art, lifestyle, gaming and literature—is being discovered, consumed and shared, and they’re willing to pay for it, according to new research from creative industries development firm Ontario Creates. Gen Z is redefining how cultural content—i.e.,

Creativity 78

Creativity Film Television Study 78

Prohibition

FEBRUARY 2, 2024

The love Millennials and Gen Zs have for the 2004 film is strong enough that a simple campaign like this is arguably more effective than creating something entirely new for the new film. A technical product almost demands a technical launch, making the drone display the perfect way to get the new product in front of consumers.

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Marketing Film Creativity B2C 62

Doctor Spin

JANUARY 16, 2024

Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.” Dead of Winter (Short Film, 2014). Here are a few notable examples: Among Us: The Series (2021).

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Wikipedia Film Groups Journalism 52

Agility PR Solutions

OCTOBER 16, 2019

But the content they’re consuming isn’t strictly new—nearly half of new video game releases are part of existing franchises, reports Game Informer, and 1 in 3 new film releases are based on existing properties, according […]. The market for content is booming, as U.S. adults spend 11.5

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Film Communications Video Consumer 80

PR for Anyone

FEBRUARY 14, 2024

Her path to Oceano began with a chance meeting with her now-husband, Kurt Deutsch, at the Middleburg Film Festival. In their new dealcoholized wine, Oceano Zero (more on that later), they use 100% recyclable screw cap closures, making it even easier for consumers to recycle their wine packaging.

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Study Travel Film Industry 130

Shift Communications

DECEMBER 16, 2022

A Q&A on McDonald’s Employer Brand Building with Megan Gaffney, VP, Consumer Team. Megan: These kinds of first-person experiences are very powerful because they unlock the critical emotions that help deepen the connections between consumers and a brand. Give us the 10,000-foot view of the campaign.

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Brand Branding Consumer Storytelling 78

PRSay

DECEMBER 22, 2021

She even wrote, directed and performed in a short film based on the song. Even when an organization isn’t trying to rebuild itself after a crisis, switching up the way it does things can spark positive buzz from media and consumers. Will consumers remain loyal or take their business elsewhere? Know that fans welcome a refresh.

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Communications Film Radio Reputation 137

Maxim Behar

JUNE 28, 2023

Let's start with director Teodor Ushev, who won the grand prize at the Beverly Hills Film Festival yesterday with his debut feature film, "F1.618." Host : The fact is that as we are talk about Teodor Ushev, reviews of the film are 50/50. Presenter : I am happy to welcome you to the studio of Radio Focus. What do you think?

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Radio Film Sports Creativity 52

The Resolution Blog

AUGUST 19, 2019

With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so many different ways?—?but bear in mind we’d already been filming for six weeks with participants drinking all sorts on set. but is TV still a valid way to do that?

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Film Instagram Sports Analytics 120

Cision

OCTOBER 12, 2017

As more consumers choose to cut the cord and box office revenues plateau, the video game industry claims a growing share of the overall entertainment sector. It’s very different than, say pitching YouTube, Tinder or Hasbro, which has a large consumer fan or user base and mainstream appeal. Congratulations on your new role at 505 Games!

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Film Video Community Social Media 160

Burrelles Fresh Ideas

OCTOBER 3, 2023

This phenomenon prompts critical discussions about the pros and cons of this digital marketing strategy, showcasing the enduring influence of youthful voices in consumer behavior. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 83

Brand Branding Marketing Ethics 83

PR in High Definition

NOVEMBER 29, 2021

The cultural zeitgeist in English-speaking countries has long been dominated by English-speaking film and television, with a lack of willingness to engage with foreign-language media. Squid Game is a prime example of the impact of cultural and linguistic nuances when a piece is consumed in multiple different countries.

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Film Travel Television Local 62

Steve Barrett on PR

JUNE 20, 2016

Figures released this week by Mark Zuckerberg's brainchild prove the impact that video and film has on the way people consume information and receive brand messages.

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Facebook Film Brand Branding 64

Konnect Agency

FEBRUARY 24, 2020

Consumers feel personally connected with brands that put out relatable, well-executed content and are more prone to follow along with brands that feel like extensions of their own ethos. Brands can create in-house studios where they film product shoots and video content.

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YouTube Brand Branding How To 98

Konnect Agency

APRIL 6, 2021

The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. As people work from home in unprecedented numbers, more consumers will incorporate new self-care practices and cleaning into their personal spaces. Closures and CDC restrictions greatly impacted the film industry.

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Travel Film Guidelines Consumer 52

Burrelles Fresh Ideas

AUGUST 29, 2023

Brand marketing: consumers and employees as agents of change In our contemporary landscape, consumers and employees wield unprecedented influence as catalysts propelling the paradigm shift toward inclusion in brand marketing. The power of representation in marketing cannot be overstated.

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Brand Branding Marketing Ethics 89

Critical Mention

MAY 31, 2019

Eighty-five percent of all internet users in the United States watched online video content monthly on any of their devices and studies show that 54% of consumers want to see more video content from a brand or business they support ( Oberlo ). Syed Ali Hasan is a Digital Marketing Manager at Film Jackets. Until next time!

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SEO Film Advertising Advertising 102

Critical Mention

JANUARY 29, 2021

For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. Outside of work, his interests lie in history, economy, films and fiction, as well as following cricket and tennis. Influencer Type. SCHEDULE A DEMO. Krushan Bari.

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Brand Branding How To Radio 135

Cision

AUGUST 18, 2016

But how will you send the right message if you don’t know what consumers want? Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. At Cone, my expertise in uncovering these consumer insights will further enhance the agency’s creative campaigns and initiatives.

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Nonprofit Analytics Consumer Creativity 120

ImPRessions - Crenshaw Communications

JULY 6, 2016

But today so-called “thought leadership” is also relevant to consumer product companies. Even consumer brands need to position themselves and their companies as leaders. Now the use of social or digital influencers far outstrips promotional deals with more “traditional” TV or film celebrities.

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SEO Analytics Measurement B2B 204

Prohibition

JUNE 17, 2021

If you’re unsure on this, it might be a good idea to build a consumer persona, which is a detailed description of your target customer. Many brands often make the assumption that all of their consumers will want to view the same kind of video – but this isn’t always true. It’s up to you (or maybe your campaign budget!) Stay on brand.

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Video Product Launch Film Social Media 62

Ishmael's Corner

JUNE 8, 2015

I wrote a post in April mentioning that one of our young account professionals , Melissa Lewelling , was headed to the prestigious Cannes Film Festival. Out of literally thousands of films, her film, called “More Than a Number,” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner.

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Communications Film Guidelines Pitching 60

Cision

APRIL 21, 2015

On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. Do you foresee this changing as more brands compete for consumer attention with video? Does video have any weaknesses?

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Video Brand Branding Trends 120

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. What you do to remain relevant and top of mind for consumers after your launch has passed should be a crucial part of your strategy. Tease the Product.

Product Launch 59

Product Launch Agency Consumer Film 59

Prohibition

JULY 21, 2023

Unfortunately, consumers can’t just buy the console from a store or online – it seems that they are only available as part of a rewards scheme competition. It’s an interesting campaign from Xbox, particularly as you would expect these consoles to drive good sales given the attention around the film. million views.

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Wireless Retail B2C Instagram 62

Mindful Marketing

AUGUST 23, 2020

As a Netflix spokesperson says, “We’re always looking for better ways to connect members with shows and films that they will love.” hour professional-produced films. So, if longer programs have even less allure for consuming ‘one more,’ it seems that neither Netflix nor TikTok is truly addictive.

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Film Television Ethics Engineering 69

Critical Mention

OCTOBER 3, 2018

According to an article in Forbes , Nielsen recently published its annual Global Corporate Sustainability Report , which says that 66% of consumers will choose to spend more money on a product from a sustainable brand. As a result, the film had the second biggest R-rated opening ever, behind the original Deadpool.

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Film Airlines Corporate Strategy 69

Konnect Agency

MARCH 7, 2022

This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. What you do to remain relevant and top of mind for consumers after your launch has passed should be a crucial part of your strategy. Tease the Product.

Product Launch 52

Product Launch Agency Consumer Film 52

Buzzstream

FEBRUARY 27, 2024

Notes About the Campaign On Location was a piece we created for our client, GoCompare – using 20 years of IMDb data, we uncovered the most filmed locations on the planet. We were only interested in the results out of Florida (naturally), so here you go:” If we’d sent her a “Most Filmed-Locations Worldwide” media pitch, she’d have ignored it.

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Pitching Writing Film How To 83

Prohibition

DECEMBER 16, 2022

But Asda haven’t stopped with just the video, they are also selling Elf themed products in store including wrapping paper, mugs and gifts for consumers – tying the campaign activity together nicely. This one also pays tribute to a classic Christmas film, Home Alone! Well done Asda, we’re big fans of this one! Aldi – Home Alone.

Video 62

Video Film Social Media Creativity 62

Shift Communications

DECEMBER 6, 2016

Securing broadcast for a client is a unique beast; with thinning newsroom staff and an increasingly faster news cycle, it can be a challenge to get broadcast media to focus on a consumer client. At SHIFT, the consumer team frequently leverages this kind of predictability to secure clients broadcast coverage during saturated seasonal moments.

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How To Film Pitching Guidelines 60

Buzzstream

JANUARY 30, 2020

It’s where I see most of the media I consume (dangerous, I know), and it’s where I saw the news of the Sonic the Hedgehog trailer release. It was being covered by film and video focused media or authors who often spoke about such topics, all mostly relevant to my client. Reddit is my platform of choice. Understand links.

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SEO Film Reddit Video 71

Prohibition

JULY 28, 2021

Initially, video content was more favoured by consumer brands as it offered a more light hearted and often fun approach to content. Be dynamic in your approach to filming the content. Nowadays, this couldn’t be further from the case as we’ve seen more and corporate brands getting in on the action when it comes to video.

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Video Corporate Product Launch Film 62