5W PR

JULY 21, 2023

These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors. Emphasizing local and social responsibility Variety stores can differentiate themselves by emphasizing their local presence and social responsibility.

Retail 78

Retail Local Consumer Community 78

5W PR

MAY 16, 2024

PR can illuminate this, emphasizing their adoption of artificial intelligence for fraud detection, big data analytics for personalized financial advice, and blockchain technology for secure transactions. Leverage experience Fintech is a relatively new player, and data breaches can be a concern for some consumers.

Banking 78

Banking Financial Privacy Mobile 78

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

The numbers back this up; a recent cybersecurity report from research firm ThoughtLab found that the average number of cyberattacks and data breaches increased by 15.1% However, monitoring the latest data security incident isn’t enough. Different data security reporters cover different verticals. from last year.

Privacy 294

Privacy Media Telecommunications Conference 294

NewsWhip

OCTOBER 24, 2022

Overall, each month the company’s video content generates more than 1 billion views, and globally reaches 83 million consumers in print, 402 million in digital and 474 million across social platforms. It is surely an alley in speeding up some of the daily work in a much more efficient way, being hyper-connected to real-time data.”.

Data 68

Data Trends Journalism Print 68

Burrelles Fresh Ideas

MARCH 19, 2024

Enjoying the local experience: Modern travelers seek more than just an escape from routine; they crave authenticity. In 2024, travelers desire a genuine connection with the places they visit, seeking locally sourced food, drinks, products, and experiences to truly immerse themselves in a destination’s essence. since last year.

Travel 92

Travel Trends Tourism Transportation 92

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . Speaking very generally, journalists simply don’t have time to do in-depth research for an article or conduct primary data on a topic — but we do. . You’re just providing the data. .

Data 115

Data Google Trends Survey 115

The Hoyt Organization

JANUARY 25, 2024

Conduct a market analysis of your target audience to gain key insights into consumer habits and interests. With high competition in the cannabis industry, consumers tend to go for brands with easy-to-use websites that accept several merchant accounts. Get listed on relevant online directories such as Yelp, Yellow Pages, and Weedmaps.

Strategy 99

Strategy Brand Branding SEO 99

NewsWhip

MAY 25, 2021

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . Aynat: M Live leverages social listening to mine through our data and identify macro and emerging trends. Brett : How about those travelers that are looking for something local? .

Travel 109

Travel Data Industry Hotels 109

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Telling stories with stats.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Onclusive

FEBRUARY 2, 2022

Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. Using data and technology can help you make pitching even more targeted and precise. Which key facts or data points are important? local time. Why should they pay attention? Personalize your pitch.

Pitching 195

Pitching Data Technology Storytelling 195

5W PR

OCTOBER 20, 2023

Diverse customer base With globalization and migration, consumer bases in many countries have become incredibly diverse. Localization Consider localized marketing campaigns. Localization goes beyond language. Adjust those strategies based on data insights. It includes cultural references and context.

Strategy 78

Strategy Marketing Local Groups 78

5W PR

JUNE 29, 2023

When a product gains popularity locally, brands consider expanding their market. Beauty brands from around the world have started making their products available to every potential consumer. Before rushing into translation, it’s important for beauty brands to understand the concept of localization and its implications.

Local 78

Local Resources Analytics Employee 78

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Telling stories with stats.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Stephen Waddington

JUNE 30, 2021

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Data on the adoption of voice technologies by consumers is hard to find. That has changed thanks to the Voice Consumer Index published by Vixen Labs in partnership with the One Voice Network.

Hotels 138

Hotels Travel Privacy Engineering 138

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

What’s more, many Indian consumers are more comfortable reading product information in their regional language. When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. But ignoring regional content can mean a large opportunity cost.

Mobile 156

Mobile Local Technology Trends 156

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 189

Communications Journalism Advertising Advertising 189

Communications Conversations

APRIL 17, 2020

friendly reminder in times of uncertainty and misinformation: anecdotes are not data. good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Nice to see a local company doing that here in Minnesota.

Social Media 198

Social Media Brand Branding Employee 198

5W PR

JANUARY 16, 2020

At the same time, local news publications have become decentralized , coming to meet the need for depth and comprehensiveness of the audience’s interests. Its ease-of-use allows anyone from managers of local non-profit organizations to CEOs of fortune 500 companies to showcase their brand. Artificial Intelligence and Big Data.

Trends 120

Trends Communications Big Data B2C 120

ImPRessions - Crenshaw Communications

MAY 3, 2016

But consumer public relations professionals have their work cut out for them, as media quickly grow weary of endless pitches about “perfect gifts” for the day. Turn data into holiday fodder. Tap into local pride. Consider any and all local angels that could play to these types of opportunities. Here are a few.

Local 120

Local Viral Survey Consumer 120

5W PR

APRIL 13, 2022

When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. Data and Insights. Most companies in the SaaS industry sit on a lot of data, whether it’s from developing a company’s solution, or simply user stats. Familiar Story Angles.

Company 88

Company Strategy Viral Data 88

Presspage

JULY 25, 2023

These are a few of the benefits of using the Presspage CRM for your media and investor relations: Efficiency And Ease Of Use Entering and updating contact information can be time-consuming and prone to errors, causing frustrations and hindering productivity. This feature enhances the accuracy of your databases and boosts productivity.

Media 78

Media System Analytics Privacy 78

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. This repository should address sensitive topics regarding data storage, local client support and R&D locations.

Local 36

Local Government Banking Policies 36

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. In the age of data insights nothing will escape the reach of precise measurement tools.

Communications 253

Communications Data Local Survey 253

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. The stylist, apparently unwilling to take no for an answer, took the piece to a local jeweler, who then created a copy of the design.

Pitching 61

Pitching Consumer How To Meeting 61

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. and Mattel for the 2023 “Barbie” movie. No category was left untouched.

Film 129

Film Marketing Sports Hotels 129

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Presspage

AUGUST 24, 2023

Data has emerged as the most prized possession, holding the key to unlocking meaningful relationships with the audience. First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. This way, Porsche can build their own community and control their data.

Storytelling 78

Storytelling Data YouTube Strategy 78

Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. EIKON: The Cost-Effective Challenger Refinitiv Eikon claims second spot in the financial data market with about 20% market share.

Financial 52

Financial Media Analytics Data 52

NewsWhip

MARCH 24, 2021

As a brand, faced with an economic downturn and an increase of sustainability-minded consumers, they needed to answer the call. . The interest in these “circular economy” themes continues to increase and in looking at our data, so has the attentiveness from consumers. From Recyclability to the Circular Economy.

Chemicals 148

Chemicals Retail Facebook Local 148

Burrelles Fresh Ideas

JANUARY 16, 2024

In a world saturated with information, where consumers are more discerning than ever, the role of authenticity in public relations and communications cannot be overstated. Consumers crave genuine connections and are drawn to brands and personalities that share their values and beliefs. Think of the brands you deal with daily.

Crisis 85

Crisis Airlines Crisis Communications Social Media 85

Stephen Waddington

JANUARY 12, 2022

Key challenge for this year is for news media to reengage, as well as build deeper relationships with regular news consumers. Concerns relate to the polarisation of societies, attacks on journalists and the free press, and the financial sustainability of local publications.

Report 122

Report Media Journalism Privacy 122

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 164

Financial Video Consumer Data 164

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? The speed of change is accelerating, and consumers are committed to the ride. Maximizing 5 Major Tech Innovations. Connect with Tony on Twitter @tonytie.

Hotels 198

Hotels Mobile Travel Technology 198

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But an hoc data-driven story is a good option for pitching the media during lulls. Many companies have market research or category data that has nuggets of valuable, even newsworthy information in it, but no one realizes it. But any company can create legitimate local news through a commitment to a community cause, for example.

B2B 147

B2B Pitching Case Study Local 147

Deirdre Breakenridge

OCTOBER 22, 2014

It seems private customer data MAY have been compromised. The local TV station wants a comment regarding a tip from an irate customer for their “Consumer Fight Back” report”. · . · You receive an email from the head of IT. What now? · You launch your exciting new social media campaign only to hear… crickets….

Crisis 312

Crisis Twitter Community Conference 312

ReimaginePR

JULY 25, 2018

It doesn’t matter what your product or brand is, every consumer is visiting a search engine to determine the options that are out there for them. This is where you have to remember that it’s not about you and your brand, it’s about your target consumer. B2C – Business to consumer. Moz Local Listing Score.

SEO 211

SEO Tools Engineering Google 211