The Hoffman Agency

MARCH 10, 2017

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? So, here’s how B2B companies can refine their social media strategies to do just that: 1. Curating content.

B2B 49

B2B Social Media Strategy Media 49

Deirdre Breakenridge

MARCH 14, 2018

I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States. My blog posts focus on the intersection of social media and education. Last year, I earned a Top Writer status in Social Media on Medium. I am a College Professor.

Education 224

Education Community Social Media Energy 224

Remote PR Jobs

SEPTEMBER 25, 2023

Just because PR trades in relationships and storytelling doesn’t mean that technology won’t come for us too. Algorithms already connect us to new social circles and help target messages and topics that will motivate desirable audiences. We don’t like to think that our behaviors can be predicted, and hey, we still have free will.

Industry 100

Industry Publicity Data Video 100

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. We will highlight best practices and discuss examples of relationships that worked, as well as ones that did not.

Agency 195

Agency Strategy Communications How To 195

5W PR

DECEMBER 21, 2018

Influencer marketing combines the old marketing trick of getting celebrity endorsements with the new marketing tool of employing social media to engage your target audience. Storytelling is powerful. Influencer marketing is all about storytelling. Video content is on the rise. Transparency.

Trends 68

Trends Marketing Storytelling Construction 68

Cision

MARCH 14, 2017

From the moment commercials blare from your TV as you’re getting ready for work to the countless ads that populate your news feed as you surf social networks throughout the day, you’re bombarded with advertisements. London-based department store chain John Lewis saw tremendous success with this approach over the holidays.

Creativity 208

Creativity Comparison Construction Retail 208

ImPRessions - Crenshaw Communications

MAY 29, 2018

To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership. A company’s message can be a powerful differentiator, and it should show in its communications, from social media posts to CEO bylined articles.

Apparel 160

Apparel Construction Agency Interviews 160

Cision

JANUARY 17, 2018

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. That’s why Cision recently updated its tip sheet, 10 Ways To Get More Earned Media , which walks through some best practices on forging the right relationships with journalists.

Pitching 215

Pitching Journalism Construction Writing 215

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. For example, new books on PR, social media, strategic planning, influencers, etc., However, your shout outs can also be in your own storytelling.

Skype 150

Skype Industry Storytelling Interviews 150

Ishmael's Corner

NOVEMBER 18, 2014

If digital could be a difference-maker in an election, it seems logical to think that Silicon Valley — the place where construction workers use Yelp to find restaurants, make the reservation on OpenTable and then tweet about the free canapés — would be that spot. Still, the numbers are the numbers, and Honda’s 14.7K As for YouTube ….

Instagram 94

Instagram Mobile Social Media Construction 94

Buchanan PR

JANUARY 8, 2024

Good taste and notable presentation – important factors to consider both when whipping up a dish, and when constructing a marketing campaign in the food and beverage industry. From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023.

Marketing 52

Marketing Viral Trends Consumer 52

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. As long as you are constructive and keep it focused on the impact of leaders’ behaviours, you should be fine.

Google 119

Google Data Government Social Media 119

ImPRessions - Crenshaw Communications

JUNE 14, 2018

They may also be reached through storytelling. However, if negative reviews or inaccurate perceptions are quickly countered with facts and constructive feedback, they can turn critics into advocates. B2Bs who want to stand out can break the rules by communicating in a rich, idiosyncratic brand voice.

B2B 147

B2B B2C Enterprise Pitching 147

Wadds Inc.

JANUARY 16, 2023

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. In my nearly 40 years in this work, I have learned through various experiences to practise the habit of resiliency. You begin with simple conversations.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Cision

MAY 4, 2016

It’s all storytelling. What constitutes a successful media strategy? Then, we devote time to knowing and understanding the media and their needs in the relevant area. We define media very broadly, from traditional print media to the gossipmonger with a following on social media.

Newspapers 120

Newspapers Journalism Pitching Report 120

Sword and the Script

DECEMBER 4, 2018

The 4Ps is the classic construct that articulates the four traditional levers available to drive growth. Importantly, people define “media” as both content and the platforms – search and social media – on which they are distributed. 13) Storytelling the hottest trend in PR in 2018. Give our services a try.

Survey 104

Survey Marketing B2B Content Marketing 104

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. The Javits Center has 4,000-5,000 construction workers. I managed to get some content for social media and our reports. It was a struggle.

Crisis 86

Crisis Employee Trade Shows Local 86

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

The Hoffman Agency

MARCH 20, 2017

Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. As we now move into the digital age, the PR industry is experiencing a shift in function and identity. Not really.

Publicity 63

Publicity Construction Agency Advertising 63

Sword and the Script

MARCH 3, 2015

McKinsey floats it’s concept in the construct of paradox. He created a unit combining existing call centers and a newly formed social-media customer-care group. Storytelling – with or without the campfires and roasted marshmallows – is becoming a legitimate and serious discussion in executive conference rooms.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Konnect Agency

FEBRUARY 16, 2021

We were able to focus on overall brand storytelling and highlight our hero campaign videos which sometimes get lost at a traditional trade show,” said Felicia Pandola, Associate Director of Marketing at CYBEX. Further, the virtual format can be infinitely more cost-effective for brands.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

The Proactive Report

JANUARY 30, 2015

This social media strategy template might be helpful when planning your content. Every piece of content has to thoughtfully constructed and delivered. SF : There definitely a lack of understanding of how to use social media to build, and actively engage with, your community online. It must also be easy to share.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Communications Conversations

MAY 13, 2015

Last summer she sought and earned a social media/editorial internship with New York Girl Style, a leading lifestyle media company where she wrote and published weekly articles, blog posts and social media content. Not to mention a huge fan of all things PR, social media, and fashion related.

Groups 60

Groups Internal International Conference 60

PR 20/20

SEPTEMBER 21, 2017

The Washington Post , which is owned by Jeff Bezos, CEO of Amazon, uses its Heliograf artificial intelligence storytelling system to write data-driven articles, its Knowledge Map to identify and surface contextual content, and its “ Bandito ” tool to drive engagement. Construct buyer personas. Draft social media updates.

Marketing 53

Marketing Software eBook Technology 53