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The Intersection Of Public Relations And Public Policy: A Strategic Approach

Landis PR

Helping clients understand the power of storytelling and giving them guidance on interacting with elected officials amplifies their influence and engagement. It is not merely to make our clients known in their community but also to contribute to constructive dialogue and policy change.

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Seven ideologies of public relations

Stephen Waddington

Understanding different public relations ideologies helps frame an organisation’s approach to practice and the management of its relationship with its stakeholders and the societal or public construct in which it operates. Likewise, the public and the societal construct in which an organisation operates are interchanged.

Publicity 112
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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling. What is sponsored content?

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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. We will highlight best practices and discuss examples of relationships that worked, as well as ones that did not.

Agency 195
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Five influencer marketing trends marketers should know

5W PR

Influencer marketing combines the old marketing trick of getting celebrity endorsements with the new marketing tool of employing social media to engage your target audience. Storytelling is powerful. Influencer marketing is all about storytelling. Video content is on the rise. Transparency.

Trends 68
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What Editors and Writers Want From PR Pitches in 2018

Cision

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. That’s why Cision recently updated its tip sheet, 10 Ways To Get More Earned Media , which walks through some best practices on forging the right relationships with journalists.

Pitching 215
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5 Rules To Break In B2B PR

ImPRessions - Crenshaw Communications

Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. They may also be reached through storytelling. For the most part, those unwritten rules stand up well. After all, each client is distinct, and every B2B PR program is unique.

B2B 147