5W PR

NOVEMBER 15, 2023

Storytelling and brand narrative Crafting a compelling brand narrative can humanize a fast-food chain and build an emotional connection with customers. Chains should emphasize their history, values, and unique selling points through storytelling.

Strategy 78

Strategy Marketing Ethics Mobile 78

Landis PR

FEBRUARY 26, 2024

Helping clients understand the power of storytelling and giving them guidance on interacting with elected officials amplifies their influence and engagement. It is not merely to make our clients known in their community but also to contribute to constructive dialogue and policy change.

Policies 59

Policies Publicity Community Construction 59

Stephen Waddington

MAY 3, 2022

Understanding different public relations ideologies helps frame an organisation’s approach to practice and the management of its relationship with its stakeholders and the societal or public construct in which it operates. Likewise, the public and the societal construct in which an organisation operates are interchanged.

Publicity 112

Publicity Construction Corporate Study 112

ImPRessions - Crenshaw Communications

JUNE 28, 2023

It can create transparency, clarify uncertainties, and transform potential crises into platforms for constructive dialogue. Nuanced storytelling : Crafting a compelling narrative around the technology can engage audiences, humanize the innovation, and underscore its transformative potential.

Technology 170

Technology Strategy Privacy Healthcare 170

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. Some of this happens on the job, of course, but it helps to embrace more formal training through seminars and industry events, networking, media tracking, and simple openness to feedback and constructive criticism.

Analytics 170

Analytics Tools Social Media Trends 170

Landis PR

AUGUST 29, 2022

You would use lowercase and spell out titles when they’re not used with an individual’s name or in constructions that set them off from a name by commas. Job titles are generally only capitalized when they directly precede the person’s name.

Publicity 111

Publicity Writing Guidelines Construction 111

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. For earned media coverage, we carefully construct our pitches to follow the client’s intended narrative and the strategy that we think will resonate, but sometimes media take a different approach in a story. But can we say that for sponsored content ?

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

MAY 29, 2018

To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership. Then all need to start the work of transforming a list of product attributes into compelling, media-ready storytelling. After all, PR pros are in the communications business.

Apparel 160

Apparel Construction Agency Interviews 160

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training. We will highlight best practices and discuss examples of relationships that worked, as well as ones that did not.

Agency 195

Agency Strategy Communications How To 195

Ishmael's Corner

JULY 11, 2016

The Art Of Storytelling In Business Communications And Public Relations. Sitting above the fold found The New York Times taking on the story line of Amazon constructing buildings around oversized greenhouses in downtown Seattle. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Construction 60

Construction Storytelling Communications Publicity 60

Ishmael's Corner

JANUARY 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. 22, I was focused on making sure there was enough “Bud’s Famous Egg Nog” in the fridge and constructing my argument that binge watching Empire absolutely fits the holiday spirit. Techniques For Effective Business Communications. But so many.more.

Advertising 60

Advertising Advertising Construction Storytelling 60

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. The near future of digital news may be as tumultuous as the near past,” he wrote. “But to its audience.”.

Pitching 215

Pitching Journalism Construction Writing 215

Cision

MARCH 14, 2017

To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. With the right combination of storytelling and strategy, your company can overcome the odds and build loyal brand advocates in the process.

Creativity 208

Creativity Comparison Construction Retail 208

5W PR

DECEMBER 21, 2018

Storytelling is powerful. Influencer marketing is all about storytelling. Storytelling works because it captures the audience’s attention in a powerful and compelling way. It’s no longer enough just to have a simple picture or well-constructed content to create a strong marketing campaign. Video content is on the rise.

Trends 68

Trends Marketing Storytelling Construction 68

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. However, your shout outs can also be in your own storytelling. I recently participated on a tech committee to help construct a survey for educators.

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

DECEMBER 15, 2016

Here’s an argument for storytelling, if I’ve ever heard one: In a trial to determine whether the defendant, Johnson, was guilty of stabbing another man, Caldwell, to death in a barroom fight, it didn’t matter what evidence lawyers presented as much as how they presented it. Storytelling is a power tool of communication. The result?

Chemicals 60

Chemicals Storytelling Construction Study 60

ImPRessions - Crenshaw Communications

JUNE 14, 2018

They may also be reached through storytelling. However, if negative reviews or inaccurate perceptions are quickly countered with facts and constructive feedback, they can turn critics into advocates. B2Bs who want to stand out can break the rules by communicating in a rich, idiosyncratic brand voice.

B2B 147

B2B B2C Enterprise Pitching 147

Wadds Inc.

JANUARY 16, 2023

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. In my nearly 40 years in this work, I have learned through various experiences to practise the habit of resiliency.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Buchanan PR

JANUARY 8, 2024

Good taste and notable presentation – important factors to consider both when whipping up a dish, and when constructing a marketing campaign in the food and beverage industry. From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023.

Marketing 52

Marketing Viral Trends Consumer 52

Ishmael's Corner

NOVEMBER 18, 2014

If digital could be a difference-maker in an election, it seems logical to think that Silicon Valley — the place where construction workers use Yelp to find restaurants, make the reservation on OpenTable and then tweet about the free canapés — would be that spot.

Instagram 94

Instagram Mobile Social Media Construction 94

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. .” If you ask a journalist what he or she does, likely they will say they tell stories. Same with documentary film makers. Marketers look to champion consumers…to tell their companies’ stories. Do you see the problem? The term has a lot of competition.

Construction 40

Construction Internal International SEO 40

Sword and the Script

DECEMBER 4, 2018

The 4Ps is the classic construct that articulates the four traditional levers available to drive growth. 13) Storytelling the hottest trend in PR in 2018. 25% of CMOs say they have a leading role in market selection. Those statistics track closely to the 4Ps of Marketing – product, price, place and promotion.

Survey 103

Survey Marketing B2B Content Marketing 103

Cision

MAY 4, 2016

It’s all storytelling. Then you can construct a strong narrative to place between the reporter and the client. I worked three years for a strategic communications firm, and left to volunteer at Huston-Tillotson University, a historically black university, where I later served as vice president for institutional advancement. .

Newspapers 120

Newspapers Journalism Pitching Report 120

Contently - Strategy

OCTOBER 9, 2019

If you don’t go into these conversations damn near eager to hear constructive criticism, you’re going to end up leading the witness or trying to sell them something. The first 20 people to email me proof of your interviews at lazer@contently.com will get a free copy of The Storytelling Edge — and in all likelihood, a promotion.

Marketing 82

Marketing How To B2B Exercises 82

Solo PR Pro

APRIL 23, 2019

Saint-Gobain North America views strategic partnerships as an opportunity for storytelling and establishing thought leadership in the sustainable building materials market.

Community 45

Community Publicity Construction Television 45

The Hoffman Agency

MARCH 20, 2017

Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. Clients know that PR agencies are good at what they do, but they appreciate it if we consistently communicate that trust.

Publicity 63

Publicity Construction Agency Advertising 63

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. The Javits Center has 4,000-5,000 construction workers. Today, it’s a vaccination site. Five-hundred-plus employees worked to put the hospital together.

Crisis 86

Crisis Employee Trade Shows Local 86

Sword and the Script

MARCH 3, 2015

McKinsey floats it’s concept in the construct of paradox. Storytelling – with or without the campfires and roasted marshmallows – is becoming a legitimate and serious discussion in executive conference rooms. If there’s place for art amid all the science it is in the storytelling aspect of business.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Beyond PR

JULY 15, 2016

By housing a variety of assets in the multimedia news release, OUE makes it easy for media, tourists and other audiences to check out construction of the observation deck and slide, the pyrotechnics show, and interviews with guests who rode the Skyslide.

Film 40

Film Enterprise Construction Video 40

PR Conversations

AUGUST 17, 2016

I could probably construct half a dozen or so propositions. One article is all about storytelling and the use of heroes and villains. It suggests that ‘literary Darwinism’, which attempts to view fiction through the lens of evolutionary theory, might be a useful way to understand the power of storytelling.

Publicity 46

Publicity Storytelling Study Journalism 46

Ishmael's Corner

MAY 17, 2015

It’s a little like constructing a street, but not paving it. As for the storytelling in the microsite, I will give it this. Based on a best guess that around 200 man hours went into the microsite at an average billable rate of $400 per hour, this puts the cost of content development at roughly $80,000. Too Much BOLD type.

SEO 60

SEO Real Estate Google Content Marketing 60

PR Conversations

AUGUST 17, 2016

I could probably construct half a dozen or so propositions. One article is all about storytelling and the use of heroes and villains. It suggests that ‘literary Darwinism’, which attempts to view fiction through the lens of evolutionary theory, might be a useful way to understand the power of storytelling.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

I could probably construct half a dozen or so propositions. One article is all about storytelling and the use of heroes and villains. It suggests that ‘literary Darwinism’, which attempts to view fiction through the lens of evolutionary theory, might be a useful way to understand the power of storytelling.

Publicity 40

Publicity Storytelling Study Journalism 40

Konnect Agency

FEBRUARY 16, 2021

We were able to focus on overall brand storytelling and highlight our hero campaign videos which sometimes get lost at a traditional trade show,” said Felicia Pandola, Associate Director of Marketing at CYBEX. Further, the virtual format can be infinitely more cost-effective for brands.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

Shift Communications

JANUARY 23, 2017

Before we begin the pitch construction, we must understand what the broad story of our hypothesis is in three parts: why , what, and how. We will look at three different structures today that lend themselves well to data-driven storytelling. The Big Picture. Why is this hypothesis important to our intended audience?

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Solo PR Pro

MAY 21, 2019

You can achieve the following four things with no money: Live your values as a leader Be inclusive with decision-making Put storytelling front and center – start by aligning stories that match your company’s values. Constantly remind them in a way that is constructive as a means to avoid negative situations to develop.

Leadership 55

Leadership Employee Airlines Construction 55

PRSay

FEBRUARY 6, 2024

His construction was so great that the local paper sent a photographer to shoot it. A writer once asked Kansas City architect Cary Goodman when he knew he would join his profession. He told her about the time he built a fabulous tree house at the age of 9. The photo made the front page. “It It was my first published building,” Goodman said.

Writing 194

Writing Insurance Insurance Construction 194