ImPRessions - Crenshaw Communications

MARCH 15, 2023

And yet – by the look of bylines pitched to trade publications, plenty of folks could use the reminder! Yet that CTA is too easy to forget, or for the reader to brush off as just another veiled pitch. A CMO I once worked with put it to me in a way that has helped me construct bylines ever since.

Construction 294

Construction Pitching Exercises B2B 294

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Triggers, Myths and Archetypes for Powerful PR Storytelling PR is evolving beyond pitching stories for reporters to tell. What ChatGPT Brings to Public Relations ChatGPT is a powerful tool – but in PR, we need to use it thoughtfully, and without devaluing human creativity and oversight. appeared first on Crenshaw Communications.

Construction 182

Construction Storytelling Tools B2B 182

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. Not only do you want your spokesperson to succeed, but creating a friendly relationship with a journalist will pave the way for future pitches. Or they may divulge information not intended to be public.

Interviews 208

Interviews Media Construction B2B 208

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Sometimes it can be difficult to land pitches, but with ProfNet, the media opportunities present themselves. Along with helping monitor coverage, news and social media, Muck Rack helps provide and share media lists that are always contemporary resulting in stronger pitching success and more media opportunities. . Google Trends.

Tools 232

Tools Radio Trends Pitching 232

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The practice of public relations has probably evolved more rapidly in the past several years than ever before. While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more.

Analytics 170

Analytics Tools Social Media Trends 170

Beyond PR

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Monitor Related Trends.

Pitching 72

Pitching Software Writing Construction 72

5W PR

JANUARY 25, 2021

With publicity, businesses can reach new audiences of people and attract new leads for their products or services. However, getting media placements with major publications, television programs, or podcasts on a limited budget is not easy. Fortunately, there are several ways to get great publicity and a few steps to make it all happen.

Strategy 88

Strategy Pitching Construction Television 88

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. For earned media coverage, we carefully construct our pitches to follow the client’s intended narrative and the strategy that we think will resonate, but sometimes media take a different approach in a story. Greater reach .

Advertising 334

Advertising Advertising B2B SEO 334

Shift Communications

JANUARY 23, 2017

How do you know whether your public relations efforts are data-driven or not? Crafting the Data-Driven Pitch. How do we take this statement, as well as the supporting data, and transform it from a simple sentence to a data-driven pitch? Why will they care – will our pitch help them to save money? The Big Picture.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. What happens after the reporter says yes?

Report 136

Report Interviews Pitching Construction 136

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. Here are some B2B and general public relations “rules” that were made to be broken – at least occasionally. Don’t send the same pitch twice.

B2B 147

B2B B2C Enterprise Pitching 147

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 54

Pitching Media Film Enterprise 54

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But most journalists won’t accept a pitch just because they like you. Media contacts are valuable because they can enable a quick answer and constructive feedback that helps PRs refine our approach.

Agency 224

Agency Construction Fashion Pitching 224

ImPRessions - Crenshaw Communications

OCTOBER 4, 2016

Keeping the pipeline full of new projects is critical for public relations agencies and even internal teams. We’ve done some analysis of our own and have devised the following “post-pitch” questions to ask in order to ensure that the next new business effort is a success. Did you vet the opportunity?

Agency 186

Agency Pitching Construction Exercises 186

Onclusive

FEBRUARY 9, 2021

At its core, public relations is about influencing, engaging and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of an organization—in other words, the main goal of PR is to boost the reputation of your brand.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

MAY 29, 2018

To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership. Remember, public perception is driven by visual branding, marketing, and public relations (among other functions), and inconsistencies will harm or fragment that perception over time.

Apparel 160

Apparel Construction Agency Interviews 160

The Hoffman Agency

MARCH 20, 2017

Public relations (PR) is very much about reputation management. Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. Selling an intent. Know what the end goal is (i.e.,

Publicity 63

Publicity Construction Agency Advertising 63

Prohibition

JANUARY 30, 2019

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.

Pitching 48

Pitching Media Film Enterprise 48

Mora Communications

OCTOBER 17, 2017

Public relations allows you to reach your target market, build your audience, and solidify your brand. Effectively utilizing every step of your PR roadmap is what’s going to construct your brand and help carry you through, to more prospects, customers/clients and sales. It cements your expertise. Don’t do this process alone.

Publicity 45

Publicity Construction Television Radio 45

Buzzstream

MARCH 7, 2024

Prominent, high-DA/DR publications have been penalized with lower rankings, while low-DA/DR sites rank well. This term has search volume, and the unique data makes it something they can pitch but gains links passively over time. Lily Ray produces excellent yearly analyses of winners/losers.) So, we need a new placeholder metric.

System 62

System Google Policies Guidelines 62

Prohibition

JULY 10, 2023

Titled ‘Joan is Awful’, the episode goes on to show the streaming service, ‘Streamberry’, discussing the creation of multiple shows using the lives of unsuspecting users – and this is where the public comes in. To mark the one-month countdown last month, Tourism New Zealand created a special football pitch.

Tourism 62

Tourism Fashion Social Media B2C 62

Bianchi Biz Blog

APRIL 17, 2023

We report on key engineering topics impacting medium- and heavy-duty trucks and buses, as well as the construction, agricultural, mining and other off-highway mobility sectors. What advice do you have for PR people that want to pitch you? Familiarize yourself with our publication and the types of stories we cover.

Engineering 77

Engineering Automotive Agriculture Media 77

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Public relations is a $13 billion industry employing 100,000 people in the US. But a career in public relations isn’t for the faint of heart. We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching.

Training 159

Training Pitching Writing Video 159

PR Matters

APRIL 9, 2014

I can’t be the only one who thinks former Edelman EMEA CEO Robert Phillips is dead wrong about PR in his opinion piece published in PR Week US recently, in which he claims that “PR is Dead” So I pitched the publication and they kindly accepted my counter response to his views, published today. Hope you enjoy it. .

Construction 100

Construction Twitter Pitching Publicity 100

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. Harder than you think, if you want editors to consider your content for publication. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

OnePitch

NOVEMBER 17, 2022

On this month’s profile, we are talking with Cassie Lawrence , Senior Director of Public Relations at JSA+Partners. Tell us a bit about your day-to-day and what it’s like being the Senior Director of Public Relations at JSA+Partners. It was both unique and timely, which made it a successful pitch.

Strategy 52

Strategy Real Estate Media Pitching 52

Cision

AUGUST 4, 2016

But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. As public relations professionals, we need to focus on the greater good.

Pitching 0

Pitching Energy Media Relations Social Media 0

Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. Thus, the current media landscape offers opportunity for broad and general publications as well as niche outlets. What is Millennial Media anyway?

Reddit 159

Reddit Media Analytics Trends 159

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” Even an inspired agency team likes to be challenged in a constructive and creative way. Speak up about problems. And encourage the agency team to do the same. Be an internal champion.

Agency 223

Agency How To Construction Advertising 223

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Whether you’re working in public relations or another service business today, things can occasionally get.well, scary. Maybe a pitch contains bad info, or a story is printed with a key fact wrong. But Halloween offers an opportunity to reflect on hair-raising business experiences that, if nothing else, make good stories later.

Agency 136

Agency Pitching Construction Print 136

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

An anonymous quote tells us, “A mistake should be your teacher, not your attacker,” and those in public relations would be wise to remember it when something goes awry. Sadly, a recent Nasdaq Public Relations Services / PR News poll found that nearly half (48%) of the communicators surveyed lack a crisis plan.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Mark My Words

APRIL 20, 2021

In reputation terms the ESL is 3-0 down, in danger of having its entire first team squad suspended and on the brink of a violent pitch invasion…all before kick-off. The revelation wasn’t so much announced as dropped like a ballistic missile and has, both operationally and in terms of potential fallout, been a disaster for those involved.

Sports 60

Sports Construction Government Television 60

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers.

Newspapers 120

Newspapers Journalism Pitching Report 120

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. Think of all the construction, fashion, health, education, non-profit media – they’re on the lookout for interesting people to write about. When PR consultants sit around a meeting table with their clients, often one of the first questions asked is: “What’s new?”.

Newspapers 122

Newspapers Radio Construction Fashion 122

PR in High Definition

JULY 28, 2022

Data-driven goals, on and off pitch. From the world of sport, to gaming, energy, medicine, construction, and more. Predicting the future, understanding the past, navigating the present – it all comes down to data. So, what are some examples of the ways data has driven real life change in different markets? Let’s take a look.

Analytics 62

Analytics Data Energy Sports 62

ImPRessions - Crenshaw Communications

MAY 13, 2016

Whether you’re in B2B tech or B2C public relations , the work you do is often described in military terms: we have a mission or we go into attack mode; some teams are positioned as “boots on the ground.” Don’t be afraid to get some constructive criticism from a PR partner, a media contact or a colleague. PR f aux pas.

B2C 120

B2C Case Study Construction B2B 120

Barokas

SEPTEMBER 5, 2019

For aspiring public relations professionals, starting your career with an internship at an agency is a great way to build valuable skills and learn more about the many areas of PR. Don’t be afraid to ask for constructive criticism. At first, the agency world may seem overwhelming. Be flexible. Every day is different at an agency.

Agency 79

Agency Construction Internal International 79