Barokas

SEPTEMBER 5, 2019

For aspiring public relations professionals, starting your career with an internship at an agency is a great way to build valuable skills and learn more about the many areas of PR. At first, the agency world may seem overwhelming. Don’t be afraid to ask for constructive criticism. Every day is different at an agency.

Agency 79

Agency Construction Internal International 79

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Google Trends. Google Trends is underutilized in our view.

Tools 232

Tools Radio Trends Pitching 232

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. PR people are nearly always involved in setting up these briefings, and at our agency, we always staff them as well. Or they may divulge information not intended to be public. Am I in the way?

Interviews 208

Interviews Media Construction B2B 208

5W PR

JANUARY 25, 2021

With publicity, businesses can reach new audiences of people and attract new leads for their products or services. However, getting media placements with major publications, television programs, or podcasts on a limited budget is not easy. Fortunately, there are several ways to get great publicity and a few steps to make it all happen.

Strategy 88

Strategy Pitching Construction Television 88

ImPRessions - Crenshaw Communications

MAY 29, 2018

The PR agency/client relationship can be a delicate dynamic, especially when things aren’t all rosy. The fortunes of a company and its PR agency are inextricably linked, and a good PR team must have the confidence and courage to deliver bad news when necessary. A good PR agency tells you when.

Apparel 160

Apparel Construction Agency Interviews 160

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. What happens after the reporter says yes?

Report 136

Report Interviews Pitching Construction 136

The Hoffman Agency

MARCH 20, 2017

By Low Sieu Ping , Senior Account Executive, The Hoffman Agency Singapore. Public relations (PR) is very much about reputation management. Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., advertisements). In other words, the PR consultant is a salesperson. Is that all?

Publicity 63

Publicity Construction Agency Advertising 63

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Public relations is a $13 billion industry employing 100,000 people in the US. But a career in public relations isn’t for the faint of heart. It’s not enough to research the agency you’re applying to – that’s your baseline. And, the need for qualified PR people has never been greater.

Training 159

Training Pitching Writing Video 159

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Whether you’re working in public relations or another service business today, things can occasionally get.well, scary. Maybe a pitch contains bad info, or a story is printed with a key fact wrong. An agency can help craft the most interesting version, something we tackled in a recent post. Proceed with caution!

Agency 136

Agency Pitching Construction Print 136

Shift Communications

JANUARY 23, 2017

How do you know whether your public relations efforts are data-driven or not? Crafting the Data-Driven Pitch. How do we take this statement, as well as the supporting data, and transform it from a simple sentence to a data-driven pitch? Why will they care – will our pitch help them to save money? The Big Picture.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Prohibition

JULY 10, 2023

Titled ‘Joan is Awful’, the episode goes on to show the streaming service, ‘Streamberry’, discussing the creation of multiple shows using the lives of unsuspecting users – and this is where the public comes in. To mark the one-month countdown last month, Tourism New Zealand created a special football pitch.

Tourism 62

Tourism Fashion Social Media B2C 62

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

An anonymous quote tells us, “A mistake should be your teacher, not your attacker,” and those in public relations would be wise to remember it when something goes awry. Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

MAY 15, 2017

Millions of college students graduate this year, and if my inbox is any indication, many would like to work in public relations. Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms.

Skype 147

Skype Agency Meeting Software 147

Shift Communications

DECEMBER 6, 2017

In fact, a week doesn’t go by in which I don’t have a similar conversation with a company in the throes of the agency search process. We need an agency that will push the ideas to us and be aggressive about getting us in the articles.”. When you work at a PR agency, you have to accept that you’re in a client service business.

Agency 113

Agency Pitching Construction Trends 113

Buzzstream

MARCH 7, 2024

So, if you are a casual link builder or a major agency, this update will impact everyone. Prominent, high-DA/DR publications have been penalized with lower rankings, while low-DA/DR sites rank well. This term has search volume, and the unique data makes it something they can pitch but gains links passively over time.

System 62

System Google Policies Guidelines 62

Cision

AUGUST 4, 2016

But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. As public relations professionals, we need to focus on the greater good.

Pitching 0

Pitching Energy Media Relations Social Media 0

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers.

Newspapers 120

Newspapers Journalism Pitching Report 120

Barokas

JULY 26, 2018

Today marks my 19-year anniversary at Barokas Public Relations. The great thing about working at an agency is that I have worked with more companies, and in more facets of PR, than I could even try to count. Over the last few years I have worked primarily on the operations side of the agency, which is a whole new job unto itself.

Construction 113

Construction Pitching Agency Crisis 113

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2022

Throughout my public relations career, I’ve done the agency-to-in-house and in-house-to-agency dance a few times. My first PR internship was for a small PR agency in my hometown in South Carolina. One day I was pitching the launch of a Manhattan restaurant by one of the biggest commercial real estate firms in the world.

Agency 170

Agency Real Estate How To Construction 170

Solo PR Pro

AUGUST 3, 2021

Over the course of 35 years in the PR industry, Michael Ares has worked with some of the biggest agencies out there, building and expanding investor relations and corporate communication teams at the likes of Edelman and Ketchum in Dallas and FleishmanHillard in Atlanta. I’ve always been a client guy’. I know their business, and I listen.

Meeting 58

Meeting Agency Corporate Education 58

Prohibition

JANUARY 25, 2018

Part of the written assignment was to write a blog post addressing the lack of diversity in the public relations industry. The lack of diversity in the public relations industry is an issue that has been brought to light by CIPR in their “From Diversity to Inclusion” report. We’ll give you one guess who came first!

Creativity 48

Creativity Construction Corporate Pitching 48

Prohibition

JANUARY 25, 2018

Part of the written assignment was to write a blog post addressing the lack of diversity in the public relations industry. The lack of diversity in the public relations industry is an issue that has been brought to light by CIPR in their “From Diversity to Inclusion” report. We’ll give you one guess who came first!

Creativity 48

Creativity Construction Blogging Corporate 48

Shift Communications

JUNE 16, 2015

A week doesn’t go by that I don’t have a similar conversation with a company in the throes of an agency search process. We need an agency that will push the ideas to us and be aggressive about getting us in the articles.”. When you work at a PR agency, you have to accept that you’re in a client service business. Pure and simple.

Pitching 60

Pitching Agency Construction Report 60

Buzzstream

DECEMBER 15, 2021

Throughout my career, I’ve been fortunate to create a variety of campaigns that were picked-up by these top tier publications, and one of the things they always have in common is a great idea executed in a way that a good journalist would be proud of. Who do you have that you can work with?

Digital PR 83

Digital PR Data Survey Construction 83

PRSay

SEPTEMBER 2, 2016

I was able to jump in there with the media relations and publication relations teams at a time the country was on fire with Olympic pride and the Olympic movement was more popular than ever. That’s probably our biggest thing in certainly public relations, and corporate communications as well. Whether it’s to tweak your pitch.

Sports 68

Sports Education Construction Television 68

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Let’s use this model to get the scoop on pitching media exclusives for B2B technology programs. PR pros don’t pitch exclusives for the biggest stories – those will typically drive enough coverage without making the first-crack commitment to one journalist. The $ pitches are no-brainers. Whom do you pitch the story to?

Pitching 189

Pitching How To Media Interviews 189

Shift Communications

AUGUST 13, 2015

From my first client (drug-testing product at construction sites) to the clients I represent today, I’ve touched more industries than I can attempt to count. They want to know you still feel as passionately about their brand today as the day you pitched and won their business. What are you passionate about? Connect the dots.

Construction 60

Construction Fashion Energy Employee 60

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. E go strength (not straight ego).

Publicity 90

Publicity How To Course Facebook 90

Shift Communications

MARCH 8, 2016

Shifting from promoting academic programs, athletic team championships and campus construction to raising visibility for ad tech platforms, cloud software and mobile apps is a complete 180, right? I began my career in agency tech PR in 1999 during the dotcom boom. Not as much as you’d think. Molly DiLorenzo. Account Director.

Skype 60

Skype Creativity Education Construction 60

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

PR agencies are taking on international communications for businesses as they expand beyond our borders. Here are five areas to consider when pitching international media. . Also it’s good practice to construct the release in a way that’s easy to translate. Learn local media and publications. based publications.

Internal 323

Internal International How To Media 323

Bad Pitch Blog

FEBRUARY 12, 2006

Here is a decent pitch (DP) from RLM pr. Why do some companies always know about huge public contracts and why don’t all of us? and Mason Cabot Investment, and Chris Travers, former producer of international TV news agency Visnews and director of Reuters TV business in North and South America. But then I remembered one.

Pitching 40

Pitching Real Estate Government Writing 40

Bad Pitch Blog

APRIL 10, 2009

In doing so I am realizing that in 2009, the average businessperson really can create and maintain his or her own publicity. Perhaps your company’s diesel serves as fuel for the light construction equipment that’s building a local nature trail. Often, the most important part of the PR cycle involves what happens after the pitch!

Pitching 40

Pitching Construction Local Report 40

Buzzstream

JUNE 30, 2021

As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. We’ll start with the most important aspect, which is crucial to your pitch standing a chance of getting picked up. It’s also crucial to understand sectors when pitching pieces.

Writing 71

Writing Pitching Study Data 71

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

As brands set plans and budgets for 2018, engaging a public relations firm may be at the top of the list. Finding the right agency partner can begin with an online search to narrow the field to a short list of agencies invited to share capabilities. Note PR agency “red flags” A poorly designed website.

Agency 159

Agency Meeting Measurement Construction 159

Polaris

SEPTEMBER 4, 2014

If you search the phrase do-it-yourself public relations ,? Blog posts addressing the subject offer loads of encouragement, with titles like “Everything you need to know about public relations to do-it-yourself,” “7 steps to better do-it-yourself PR”? Google returns over 27 million results. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. Supercharging SEO. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100