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How to Pitch Better Brand Stories

Cision

Now as the owner of Media Maven , a full-service public relations firm, I’m getting asked that question even more. . So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Around Father’s Day, I pitched his story to Entrepreneur – not the Beebo.

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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

We report on key engineering topics impacting medium- and heavy-duty trucks and buses, as well as the construction, agricultural, mining and other off-highway mobility sectors. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show.

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PR Tips and Hacks for a Small Business

The Proactive Report

However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations. That depends on whether you are a local business or have clients and customers all over. Alignable has local groups you can connect with. Look for local groups on MeetUp.

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Building a Media Strategy with Cassie Lawrence, JSA+Partners

OnePitch

On this month’s profile, we are talking with Cassie Lawrence , Senior Director of Public Relations at JSA+Partners. Tell us a bit about your day-to-day and what it’s like being the Senior Director of Public Relations at JSA+Partners. It was both unique and timely, which made it a successful pitch.

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Behind the Headlines With Chris Shigas

Cision

But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. As public relations professionals, we need to focus on the greater good.

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2017 PR Horror Stories And Lessons Learned

ImPRessions - Crenshaw Communications

Whether you’re working in public relations or another service business today, things can occasionally get.well, scary. Maybe a pitch contains bad info, or a story is printed with a key fact wrong. But Halloween offers an opportunity to reflect on hair-raising business experiences that, if nothing else, make good stories later.

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Survival Guide for Your PR Agency Internship

Barokas

For aspiring public relations professionals, starting your career with an internship at an agency is a great way to build valuable skills and learn more about the many areas of PR. Don’t be afraid to ask for constructive criticism. It’s just as important to read up on general local and world news. Be flexible.

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