Ethical Voices

MARCH 6, 2023

Joining me on this week’s episode is Niel Golightly , a partner at FGS Global , where he brings clients more than 25 years of experience leading corporate reputation, crisis and sustainability strategies in Fortune 100 companies. He was chairman of the Joint Chiefs of Staff. It’s looking at your purpose. That’s big.

Ethics 61

Ethics Company System Corporate 61

PRSay

JANUARY 14, 2020

He also wanted people who could “recognize what the story is,” a wonderfully concise way to describe the ability to determine and construct organizational narratives, an essential and enduring PR skill. He has served in PR leadership roles in the corporate and agency sectors for more than 25 years, most recently for ITT Corporation.

Leadership 156

Leadership Automotive Employee Corporate 156

ImPRessions - Crenshaw Communications

MAY 30, 2017

Writing is the backbone of all good PR, and the best way to become a better writer is to read great stuff. You know you are reading great, bouyant writing when an essay on eating at the same Bob’s Big Boy as David Lynch qualifies as a page-turner. And, don’t we all want someone to comment on our witty writing at some point?

Film 159

Film Crisis Writing Airlines 159

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Following the editorial guidelines will streamline the process and improve the odds of publication, as discussed in a previous post on how to construct bylined articles.

B2B 136

B2B Guidelines Writing Pitching 136

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing.

Skype 147

Skype Agency Meeting Software 147

Cision

OCTOBER 13, 2016

How did you get your start in corporate communications? I love to write, I’m curious about the world, and I have a talent for building relationships and bringing people together. Working in public relations and corporate communications gives me an opportunity to do all of those things every day. How did you handle it?

Crisis 120

Crisis Corporate Construction Communications 120

Solo PR Pro

AUGUST 3, 2021

Over the course of 35 years in the PR industry, Michael Ares has worked with some of the biggest agencies out there, building and expanding investor relations and corporate communication teams at the likes of Edelman and Ketchum in Dallas and FleishmanHillard in Atlanta. So that's when I went out on my own,” he said. Listening builds trust.

Meeting 58

Meeting Agency Corporate Education 58

ReimaginePR

NOVEMBER 17, 2020

For example, I was asked to review the origin story of a not-for-profit organization founded by a woman who felt left out of the traditional, male-dominated corporate power structure in the 70’s. But even if just in the writing, bring us into the details and let us feel like we’re there. That’s how the story was presented to us.

Storytelling 156

Storytelling Brand Branding Meeting 156

Critical Mention

OCTOBER 2, 2019

If you’re a hotel and are about to renovate rooms, consider the ramifications of construction noise or paint odors. The world’s digital advances now provide people with the ability to quickly write about your organization and share it with thousands of people at a moment’s notice. SCHEDULE A DEMO. Priscilla Osorio.

Sports 80

Sports Hotels Reputation Construction 80

Prakkypedia

MARCH 28, 2015

Why then, this strange trend for new hospitality businesses to erect signs on their construction sites which don’t tell us anything at all? How about you write in BIG LETTERS what your business is going to offer. communications corporate communications first impressions public relations social media' How about this instead.

Social Media 60

Social Media Construction Instagram Corporate 60

Solo PR Pro

APRIL 23, 2019

Whether you represent a non-profit or corporate client, there is an excellent opportunity for positive public relations in strategic sponsorships. The Philadelphia Public Relations Association (PPRA) recently gathered a panel of corporate decisionmakers to share what works, what doesn’t, and why they value this kind of partnership.

Community 45

Community Publicity Construction Television 45

Frederik Vincx

MAY 2, 2016

I’ll share the process of a campaign we’re doing to reach corporate communication leaders at consumer technology brands. Who better to reach corporate communication leaders than other corporate communication leaders? We decided on asking them about the top three tools used by corporate communication leaders.

Software 60

Software Airlines Corporate Construction 60

Waxing UnLyrical

JULY 26, 2013

A while back, I was asked by the estimable Thursday Bram to contribute to a blog post on Constructively Productive that would focus on “heretical’ productivity. That’s constructively productive. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Construction 76

Construction LinkedIn Blogging Google 76

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

Creativity 100

Creativity Pitching Writing Conference 100

Prohibition

JANUARY 25, 2018

Part of the written assignment was to write a blog post addressing the lack of diversity in the public relations industry. As an English national, being part of such a multicultural class has enriched my University experience and equipped me with the intercultural communication skills necessary to thrive in corporate communications.

Creativity 48

Creativity Construction Corporate Pitching 48

Prohibition

JANUARY 25, 2018

Part of the written assignment was to write a blog post addressing the lack of diversity in the public relations industry. As an English national, being part of such a multicultural class has enriched my University experience and equipped me with the intercultural communication skills necessary to thrive in corporate communications.

Creativity 48

Creativity Construction Blogging Corporate 48

Contently - Strategy

OCTOBER 9, 2019

Sure, companies may talk about business problems in broad corporate language—about “creating value in the ever-changing paradigm of digital transformation” or “unlocking the world of the future through an AI-enhanced revolution.” Write up notes immediately, and don’t stop until you’ve interviewed 20 people.

Marketing 82

Marketing How To B2B Exercises 82

Polaris

SEPTEMBER 4, 2014

At worst, it’s a recipe for corporate disaster. A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. In many cases, they’re actually in the business of selling media lists and related PR products. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

Waxing UnLyrical

NOVEMBER 9, 2015

Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” How to Prevent a Social Media Crisis. Based in the Washington, D.C.,

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Conference Internal International Leadership 40

Wadds Inc.

JANUARY 16, 2023

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. In my nearly 40 years in this work, I have learned through various experiences to practise the habit of resiliency.

Meeting 98

Meeting Ethics Storytelling Publicity 98

ZudePR

APRIL 8, 2018

Similarly if one or two of them highlight an itch you were dying to scratch during the first-draft-writing phase, you know you were right in the first place. iii:) I started writing my book on 9 January. Most either occupy or once occupied senior positions in corporate life. Ages range from 40 to 60. A few live or work abroad.

Google 101

Google Writing Skype Technology 101

Sword and the Script

FEBRUARY 6, 2018

Good PR people almost never use absolutes, except sometimes when issuing a corporate apology. I saw this clearly in 2009 when a story I was pitching by email didn’t get traction until I turned it into a corporate blog post. It’s amazing to me how well this construct stands up to time.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Waxing UnLyrical

SEPTEMBER 12, 2012

Then, in my early teens, I constructed a battery-powered transistor radio. Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest. According to my Mother, I blew out the entire electrical system in our house…and I, myself, turned a creepy blue color.

Publicity 83

Publicity Radio Nonprofit System 83

PR Conversations

MAY 3, 2016

For some of us who work in PR, who have incorporated stakeholder analysis into planning for many years, this sounds like basic issues identification and management with a bit of corporate social responsibility (CSR) added. At the core of this view is the assumption that leadership is co-constructed in social interaction processes.

Employee 40

Employee Leadership Communications Internal 40

PR Conversations

NOVEMBER 12, 2015

Robinson , President, Opinion Research Corporation , called: How to Use Opinion Surveys in Public Relations. His Public Opinion Index for Industry provides exhaustive public attitude studies for the guidance of many of our big industrial corporations.” Born in 1900, Dr Robinson became a pioneer of research.

Survey 40

Survey Publicity How To Measurement 40

Prohibition

JULY 3, 2018

In combination with your ability to find ideas for creating content, you should also work on improving your overall writing skills – writing is everything in this PR game. Have an opinion but be constructive. Be Careful with Social Media. What do you think could have made them work better? Be very confident and presentable.

Case Study 54

Case Study Interviews Study Social Media 54

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). I have many faults, but the thing that tests me the most is project management; I know what I need is more order and better procedures. What is your favourite occupation in PR?

Journalism 79

Journalism Ethics Film Construction 79

Doctor Spin

JANUARY 27, 2022

Construction workers and engineers build homes, hospitals, and roads. In contrast, we might be brainstorming names for a corporate insurance podcast that is likely to be forgotten in six months. What right do PR professionals have to complain about our corporate jobs? Are we … weak? Doctors and nurses save lives.

Publicity 52

Publicity How To Industry Study 52

Ethical Voices

JANUARY 22, 2024

I’ve been in the public relations business for a little over 30 years now in both corporate and agency backgrounds, a partner in a PR firm for 13 years, and an executive with Advent Health, a large, not-for-profit healthcare system. Stephen Covey and the seven Habits of Highly Effective People write about the emotional bank account.

Ethics 77

Ethics How To Training Employee 77

Solo PR Pro

MARCH 1, 2016

Overestimate their competence and expertise – they believe they are Pulitzer Prize caliber when it comes to writing and know everything there is to know about all facets of public relations and marketing – and could easily do your job, but are too busy. Toxic organizational culture and dynamics. as the potential scapegoat).

Guidelines 40

Guidelines Construction Employee Policies 40

Prohibition

JULY 3, 2018

In combination with your ability to find ideas for creating content, you should also work on improving your overall writing skills – writing is everything in this PR game. Have an opinion but be constructive. Be Careful with Social Media. What do you think could have made them work better? Be very confident and presentable.

Case Study 48

Case Study Interviews Study Social Media 48

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Trust and respect are at the beating heart of effective internal communications.

Employee 40

Employee Internal International Corporate 40

Mark My Words

MARCH 11, 2021

The US verdict Diane Clehane is a US-based royals expert who regularly appears on CNN and writes for the digital lifestyles magazine Best Life. He was born into a social construct that was in part responsible for the tragic death of his mom. Clehane’s view on Meghan… The interview was a game-changer in terms of her image.

Interviews 60

Interviews Reputation System Construction 60

Maxim Behar

SEPTEMBER 23, 2022

For many of these people, like me, who work in an office, others work in construction, others turn the wheel and press the accelerator and the brake, for us, many people would say to themselves, "This is not work." And at the same time, while they are alive, all kinds of writings can be found, and no one pays attention.

Government 52

Government Course Meeting Newspapers 52

PR Fuel

OCTOBER 16, 2018

Write an irresistible subject line – Your subject line is important for two main reasons: 1) It’s essential for grabbing the reporter’s attention and getting them to open your email and 2) It’s responsible for making certain your email doesn’t get flagged as spam. Corporate Contact Information. The more information, the better.

Web 40

Web Pitching Local Report 40

Waxing UnLyrical

AUGUST 19, 2016

does … and the writing is a bit clunky… but let’s not quibble. . I don’t think I need conduct a survey to say it’s highly unlikely they’re spending those 17 minutes watching painstakingly-constructed corporate videos. times the number of internet users the U.S. 3 keys to layering content.

Video 40

Video Survey Consumer YouTube 40

Waxing UnLyrical

MARCH 11, 2015

Last touch attribution models discount all of the steps leading to a sale, and multi-touch attribution models are often constructed with enough assumptions to render them rather inaccurate ( for more on the statistical challenges with multi-touch attribution read this ). Our understanding of PR metrics needs a paradigm shift, though.

Measurement 40

Measurement How To Analytics Customer Service 40