Wadds Inc.

JANUARY 16, 2023

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

Waxing UnLyrical

NOVEMBER 9, 2015

Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” How to Prevent a Social Media Crisis. Based in the Washington, D.C.,

Conference 40

Conference Internal International Leadership 40

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). One can’t get more miserable than being forced to incorporate lies (or at least partial truths) as part of a supposedly transparent and ethical speech. Why do you work in PR?

Journalism 79

Journalism Ethics Film Construction 79

Sword and the Script

FEBRUARY 6, 2018

You can be an ethical and persuasive PR pro or marketer without selling your soul. Good PR people almost never use absolutes, except sometimes when issuing a corporate apology. I saw this clearly in 2009 when a story I was pitching by email didn’t get traction until I turned it into a corporate blog post.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Solo PR Pro

MARCH 1, 2016

Overestimate their competence and expertise – they believe they are Pulitzer Prize caliber when it comes to writing and know everything there is to know about all facets of public relations and marketing – and could easily do your job, but are too busy. This can provide fertile ground for ethical – and legal – issues to possibly arise.

Guidelines 40

Guidelines Construction Employee Policies 40

Ethical Voices

MARCH 6, 2023

Joining me on this week’s episode is Niel Golightly , a partner at FGS Global , where he brings clients more than 25 years of experience leading corporate reputation, crisis and sustainability strategies in Fortune 100 companies. The power of humility How do we redefine a corporation’s role in society?

Ethics 61

Ethics Company System Corporate 61