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Improve B2B PR With Better Bylines

ImPRessions - Crenshaw Communications

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Following the editorial guidelines will streamline the process and improve the odds of publication, as discussed in a previous post on how to construct bylined articles.

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Behind the Headlines With Travis Bullard

Cision

In this interview, Travis shares the essential elements of a successful communication strategy, the biggest mistakes communicators make and why understanding your target audience is so important for creating effective communication. How did you get your start in corporate communications? How did you handle it? As President John F.

Crisis 120
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Empathy Marketing: How to Understand Your Customers, in 10 Steps

Contently - Strategy

Sure, companies may talk about business problems in broad corporate language—about “creating value in the ever-changing paradigm of digital transformation” or “unlocking the world of the future through an AI-enhanced revolution.” Use that to guide your interview questions. Group interviews lead to groupthink.

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Seven Ways to Get Into PR, Even with No Experience

Prohibition

Demonstrating your understanding of these platforms to get genuine website traffic to your personal blog is one of the things that interests PR interviewers the most. If it’s done correctly it can leave your “digital footprint” in the minds of the interviewers. Having a strong understanding of using analytics is a huge plus too!

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How we plan comms campaigns with the PESO model

Frederik Vincx

I’ll share the process of a campaign we’re doing to reach corporate communication leaders at consumer technology brands. This card immediately made us think of interviewing Michiel Sallaets, the spokesperson for Google Belgium, about how he approaches his job. Can you imagine writing down how this should work? Expert content.

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Seven Ways to Get a Job In PR, Even with No Experience

Prohibition

Demonstrating your understanding of these platforms to get genuine website traffic to your personal blog is one of the things that interests PR interviewers the most. If it’s done correctly it can leave your “digital footprint” in the minds of the interviewers. Having a strong understanding of using analytics is a huge plus too!

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Curiosity: One of the Three Cs of Public Relations

Waxing UnLyrical

Then, in my early teens, I constructed a battery-powered transistor radio. I had to break in and end the interview after 30 minutes of non-stop questioning.) Bernays was in his 90s at that time… and still eager to learn! Note to readers: I don’t stick nail files in wall sockets anymore. ). Very basic, but it worked!