PRSay

APRIL 19, 2023

But I remember cutting pictures from the newspaper and Scotch-taping them to my closet door. As chief official White House photographer, did you consider yourself more of a historian or storyteller? What insights can you share with communicators about storytelling and how images help drive that narrative?

Travel 68

Travel Tourism Storytelling Newspapers 68

The Hoyt Organization

MARCH 25, 2024

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. Utilize Storytelling In the modern healthcare industry, storytelling can be a powerful tool to connect with audiences emotionally.

Healthcare 63

Healthcare Strategy Publicity Pharmaceuticals 63

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 8) “Consult, coach, teach.”.

Employee 151

Employee Print Writing Survey 151

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. The average person may not feel particularly attached to a cleaning company, but the creation of this hashtag brings an interactive element to the rather humdrum topic of personal hygiene. Highlight company culture for recruiting.

B2B 139

B2B Brand Branding B2C 139

5W PR

JUNE 23, 2022

When a company starts investing and engaging with the target audience using a long-term public relations campaign, it can generate a lot of positive results and a great return on investment. Media Coverage. They can start by using simpler terms to communicate their efforts and solutions and how they can be beneficial to the target audience.

Publicity 88

Publicity Reputation Technology Industry 88

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. Does your company have a stake in the current opioid crisis? Authentic Storytelling Project. Not strictly PR, but that’s one of the reasons we like it. And, one of the best things about The Muse?

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. Heads down – This phrase does not refer to low self-esteem.

Agency 192

Agency Internal International Pitching 192

Solo PR Pro

OCTOBER 5, 2021

I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. In 1997, when USA Today moved him from D.C. Building a solo business.

Meeting 97

Meeting Handbook Newspapers Government 97

Cision

APRIL 21, 2016

If a company or brand wants to communicate on a global basis, it needs to look at the sum of its local target markets and identify the commonalities for engagement while respecting the different needs of people in the component markets. . Have a fundamental understanding of video storytelling. My daily newspaper of choice is…Google.

Local 120

Local Newspapers Internal International 120

Cision

JANUARY 28, 2016

A former reporter for The Los Angeles Times, Stuart recently joined public relations company Sitrick & Co. But the newspaper climate has changed. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. What role do you think storytelling plays in PR?

Journalism 120

Journalism Newspapers Writing Report 120

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 198

Marketing Content Marketing Data Social Media 198

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

PR pros do this anyway, of course, but for any of us, now is not the time to let our newspaper subscription lapse, or to cut back on your digital content subscriptions. In the case of our client, it was a vicious rumor started by a disgruntled blogger about the company’s ties to an illegal organization. Support legitimate media.

Publicity 120

Publicity Storytelling Journalism Viral 120

B2B PR Sense

JANUARY 5, 2018

When companies try to do their own PR, it often lacks a strategy and falls through the cracks. When companies try to do their own PR, it often falls through the cracks CLICK TO TWEET. Whether it’s an expansion of your business, charitable activities, or a round of funding, PR storytelling can position you for media coverage.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tech companies have made huge financial bets on all of these innovations. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Television Measurement 167

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It was, essentially, an internal newspaper for the University of St.

Case Study 113

Case Study Journalism Study Instagram 113

Ishmael's Corner

MAY 3, 2015

In preparation for our storytelling workshops , we request that participants complete some light homework. We often ask them what B2B company does a particularly good job in building its brand and public profile. In a “cement mixer” with thousands of B2B companies, what is GE doing to stand out? Take a post on the Panama Canal.

B2B 60

B2B Brand Branding Storytelling 60

PR Fuel

DECEMBER 7, 2021

A good way to make a press release impactful is to balance the storytelling side with factually focused writing. Having press releases written in-house allows you to ensure that your company’s brand is properly represented. The term boilerplate is an old newspaper terminology that refers to standard text that is repeated.

Writing 95

Writing Construction Newspapers Storytelling 95

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. That new generation wants to see what companies are doing, they want to talk about it in their interview,” she said.

Meeting 97

Meeting Journalism Employee Storytelling 97

Presspage

JUNE 11, 2019

We’ve been touting the importance of the brand storyteller in your company’s newsroom for a while now. As narrative becomes ever more important to a brand’s success, editors have to be experts not only in language, but in storytelling. In order to do this, the editor must wear many hats.

Communications 60

Communications Storytelling Instagram Guidelines 60

Cision

JUNE 21, 2017

Start With Good Storytelling. It has to start with a good story,” says Sarah Frank, editor of NowThis, a new company “for young people, by young people.” “It has to start with a good story,” says Sarah Frank, editor of NowThis, a new company “for young people, by young people.” And, of course, they’re good storytellers.

Viral 112

Viral How To Storytelling Facebook 112

PRSay

AUGUST 14, 2019

Shaw oversees the narrative and reputation of one of America’s most ubiquitous companies. . He also has to make sure the company’s staff of 130,000 is ready for change, too. I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. We ran a base newspaper.

Internal 68

Internal International Conference Public Affairs 68

Stephen Waddington

DECEMBER 15, 2021

The internet itself has been disintermediated by huge companies, notably Google and Meta. These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

Publicity 128

Publicity Government Guidelines Facebook 128

Cision

MARCH 31, 2016

The majority of Blanc & Otus’s clients are technology companies, so chances are I’m familiar with them and have probably worked with them in some capacity before – and I might even have some ideas about what they need to do to improve their visibility to the media. I’m a big film buff; and talk about a good storyteller.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Waxing UnLyrical

MARCH 21, 2019

In this post from last May by John Friedman , he wrote about a job where he traveled across North America to discover a company had lost the plot of what it was doing. I won’t spoil the story or post for you, but suffice it to say that the company had lost focus of what it was they were in the business of actually doing. Storyteller.

Technology 100

Technology Communications Training Newspapers 100

Cision

FEBRUARY 18, 2016

He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. My daily newspaper of choice is…the New York Times – but I also love my local paper The Daily Breeze. You founded Bob Gold & Associates in 1997. Rapid Fire Round.

Storytelling 120

Storytelling Local Video Measurement 120

David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. Fairly recent updates to its search process have sent many companies scrambling to replace web traffic. Google knows this too and is leading the charge.

SEO 94

SEO Google Storytelling Writing 94

Sword and the Script

DECEMBER 22, 2020

A poll of 1,000 marketers by digital asset management company Bynder asked about the top ways to distinguish a brand. Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020.

Survey 178

Survey Marketing B2B Study 178

Presspage

JUNE 19, 2018

TV reporters now must handle social media, and newspaper reporters have to shoot video. What makes for compelling newsroom content, however, is the intersection of such science and conversational storytelling. Similarly, visitors are more like to share multimedia content on Facebook and Twitter.

Automotive 117

Automotive Mobile Interviews Video 117

Ishmael's Corner

DECEMBER 14, 2014

A post scheduled for next week calls it the best daily newspaper in the country. This type of talent is often transient with companies doing this to retain flexibility. That’s not even a quarter of the company. Twelve employees left the company. Such volatility is particularly pronounced in small companies.

Journalism 101

Journalism Storytelling Energy Newspapers 101

The Hoffman Agency

SEPTEMBER 26, 2023

At 10, she began her first subscription service by delivering newspapers on her street for a dollar per paper per month. So, after calling a temp agency, she found a job with a sound company. Except, she’d originally misheard it for a “sand company.” Except, she’d originally misheard it for a “sand company.”

Agriculture 41

Agriculture Newspapers Agency Community 41

Cision

AUGUST 9, 2016

I was captivated by the idea of people getting paid to tell a company’s story. I thought to myself: “Everything we do is storytelling!” Working at newspapers for a few years taught me to always consider the audience when you’re writing. I was studying acting at the time. Start simple by asking: Who cares?

Crisis 0

Crisis Reputation Study Social Media 0

MaccaPR

FEBRUARY 2, 2017

But the evocatively-titled website Newspaper Death Watch continues to track newspapers, from Denver’s Rocky Mountain News to the Tampa Tribune, that have closed in a column headed “R.I.P.”. Mike recognizes that newspapers that pulled away from their daily print publishing were hurt by it. And do you read books?

Print 48

Print Newspapers Interviews Journalism 48

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He described breaking a story about a pornographic video pirating ring.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Is machine learning going to take over the PR workflow?

Technology 120

Technology Analysis Data Tools 120

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Then the UK chain cooked up an extraordinary ad that ran in two daily newspapers. “Racism is not a known side effect of any Sanofi medication,” from a major pharma company was a social media winner in its own right.). A webpage enabled UK customers to access updates about stores in their areas. Starbucks walks the talk.

Fashion 255

Fashion Reputation Social Media Brand 255

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. But how can PR pros take more mundane company news and get it into a local or national news story?

Pitching 120

Pitching Policies Ethics Mobile 120