Sword and the Script

JANUARY 25, 2020

The company has survived a tumultuous period: turnover in customers, pressure from investors, layoffs and bad press. Somehow, by grit and will, the founders and executive team had pulled the company through. Today, employees were happy, customers were plentiful, and earnings followed suit. 1) What is storytelling?

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Storytelling Examples B2B Chemicals 119

Stern + Associates

APRIL 27, 2023

Even in times of recovery, companies may unintentionally hamper their progress in a rush to get to a “new normal.” His research was sparked by a curiosity to understand how a few small and large companies can leverage purpose in fundamental ways to transform themselves and drive performance.

Company 103

Company Employee Case Study Strategy 103

PR in High Definition

APRIL 27, 2023

A company’s reputation is shaped by perceptions of others – that includes your workforce, and their voices can have huge power in enabling success. When employees become advocates, they act as a reliable source of truth. Step 1: Where do you stand on employee sentiment? Step 3: How do you measure up?

Employee 62

Employee Communications Reputation Measurement 62

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 131

Storytelling Communications Survey Case Study 131

Landis PR

SEPTEMBER 21, 2023

Landis Communications’ president Sean Dowdall appeared on the Public Relations Global Network (PRGN) podcast to discuss how he runs the agency as a values-aligned company. My dad ran a small-town bank where he ran a values-aligned company and served the entire community, including the tribes.

Company 64

Company Employee Community Healthcare 64

5W PR

MAY 27, 2022

Robotics and various products from robotics companies have been excessively used by consumer, commercial, and other industrial businesses, which gives robotics companies plenty of opportunities for utilizing strong public relations strategies and campaigns. Storytelling. Data and Statistics.

Company 88

Company Strategy Publicity Real Estate 88

Burrelles Fresh Ideas

MAY 21, 2024

As integral parts of society, companies possess the power and responsibility to spotlight mental well-being every day of the year. Research consistently demonstrates that employees with good mental health are more productive, engaged, and innovative.

Employee 97

Employee Pinterest Resources System 97

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees. As storytellers, we’re taught to show, not tell.

How To 310

How To Transportation Software Employee 310

ReimaginePR

JUNE 20, 2016

Whether it’s posting a ton of photographs from their seemingly never-ending vacations, or sharing articles about how much money their company is generating, these braggy types can get on your nerves. In fact, More and more businesses are using the humble brag during their storytelling—and it’s driving everyone nuts! The humble brag.

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Storytelling Examples Resources Employee 149

Ishmael's Corner

NOVEMBER 4, 2014

When we capture storytelling assets for one of our clients, no one proactively comes forth to share the time that something went horribly wrong. Yet, failure is one of the best techniques to bring tension or even drama to business storytelling. The invention didn’t see the light day. The ramifications for PR are counter-intuitive.

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Storytelling Journalism Training Resources 157

Ishmael's Corner

SEPTEMBER 23, 2014

I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications. Journalists, the masters of industrial-grade storytelling in business, have honed the use of anecdotal content to an art form. They bring realness to the storytelling. I am an unabashed fan of the anecdote.

Storytelling 136

Storytelling Communications Employee Engineering 136

Stephen Waddington

MARCH 17, 2021

To make changes I needed to speak up, but the time of the BBC approach, last August, I was still employed by the company who run the site. An obvious question would be why anyone would want to rebuild a career with a company where the culture is so toxic. I was back at work and slowly recovering from a breakdown. Let me explain.

Storytelling 147

Storytelling Local Case Study Television 147

Communications Conversations

SEPTEMBER 26, 2014

For those of you who write content for your company–when was the last time you actually spent time with the products or services you were writing about? I see large close-ups of employees and leaders. This is high, high quality brand storytelling folks. And a number of other companies. Your EMPLOYEES are your brand.

Storytelling 165

Storytelling Web Case Study Brand 165

Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. Your company may be a powerhouse of innovation, but getting that story told effectively requires a sound plan. Ask: Who contributed?

How To 99

How To Corporate Storytelling Conference 99

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. We transitioned into a health innovation company.

Healthcare 78

Healthcare Storytelling Communications Local 78

PRSay

MAY 18, 2022

Whitehouse, founder and managing partner of Copperfield Advisory , a New York-based boutique consulting firm for brand reputation, was a guest speaker for PRSA Storytellers on May 11, “Lessons From Political Communications for Corporate Comms Professionals.”. And companies have the same fear.”. Emotional storytelling.

Corporate 167

Corporate Communications Storytelling Government 167

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Watch out for the fed up commuters ranting at train companies every morning or the lunchtime diners unimpressed by what’s on their plate. I’ve developed each of these themes below.

Storytelling 78

Storytelling Social Media Internal International 78

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.

Storytelling 66

Storytelling B2B Trends Examples 66

Ishmael's Corner

OCTOBER 26, 2014

For consumer companies, Facebook offers one of the easiest platforms for brand storytelling. Take that photo of a customer smiling over the company’s product/service or that video of employees raising money for a worthy cause, publish on Facebook and voila! You instantly bring out the humanity of the brand.

Airlines 134

Airlines Storytelling Facebook Internal 134

PRSay

JULY 22, 2021

Until March 2020, working from home was, for most employers, an idea that raised many concerns — especially regarding cybersecurity, employee productivity and accessibility. A 2020 study from Growmotely, a company that matches organizations with remote workers, found that 97 percent of employees prefer not to return to the office full-time.

Employee 148

Employee Exercises Study Meeting 148

Barokas

SEPTEMBER 11, 2017

Barokas PR employees and clients alike look to Denver Startup Week as a place to learn, grow and above all, be inspired. This year, Barokas PR has the honor of hosting a panel on Thursday, September 28, highlighting storytelling in the 21 st century and the importance of using data to garner press interest. Maybe get free donuts?

Storytelling 74

Storytelling Data Local Leadership 74

Onclusive

FEBRUARY 14, 2023

How do you achieve that?       Be ready to close the ‘say-do’ gap   More stringent ESG frameworks and vocal stakeholder groups are forcing companies to be transparent about their environmental sustainability goals and progress. Be detailed   Unsubstantiated storytelling leads to greenwashing accusations.

Reputation 195

Reputation Automotive Brand Branding 195

PRSay

DECEMBER 22, 2023

Crisis and conflict exist for every company, organization or entity; no one is immune to it. Whether a disaster impacts your company or an organizational issue disrupts your workplace’s ability to function as it should, well-mapped-out communication strategies should be structured to embrace the nuances of internal and external audiences.

Crisis Management 159

Crisis Management Crisis Crisis Communications Ethics 159

ReimaginePR

APRIL 18, 2015

He raised the minimum wage at the company he founded to $70,000. And the happiness of his employees matters to Price. All talk no walk: Lots of companies talk about the values they hold. From Tyrel Oates letter: “Last year, you had pulled in over $19 million, more than most of the employees will see in our lifetimes.

Company 120

Company Banking Employee Corporate 120

Shift Communications

FEBRUARY 1, 2022

It is a combination of your employees’ perception of you as an employer and how candidates see you as a potential workplace. Traditionally the employer story was a slightly adapted version of the company brand story. It will leave companies struggling to retain and recruit talent. Employee Wellbeing First.

Brand 135

Brand Branding Employee Case Study 135

ImPRessions - Crenshaw Communications

MAY 15, 2020

While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Here are a few ways Instagram can help amplify storytelling for B2B organizations. Consider a weekly or monthly spotlight on key employees on your page. Be sure to capture company outings, too.

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Instagram B2B B2C Case Study 333

Onclusive

JANUARY 26, 2022

. “With Onclusive, we have been able to show progress in gaining share of voice relative to our competitors, identify new media outlets and reporters, and develop a better understanding of what works and what is less effective” ~G2 Crowd reviews, two time Onclusive Client, mid market Financial Services Company (51-1000 employees).

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Pitching Data Privacy Writing 370

Onclusive

FEBRUARY 11, 2021

It’s a good practice to show commercial viability and real-world impact before formally getting the word out about your company. Though companies should start thinking through their story and planning their PR approach before they close funding, it’s important to have a working product that people can see and understand.

How To 221

How To Media Training Storytelling Financial 221

Sword and the Script

FEBRUARY 4, 2017

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. Don’t miss these related posts: Scale Content Marketing: Employees are the Secret. 2) Sous-vide: A Tech Company that Makes Food. . This shows that good storytelling in content marketing isn’t a campaign, it’s a culture.

Storytelling 60

Storytelling Creativity B2B Film 60

Presspage

APRIL 12, 2018

Here’s a scary stat I read in Wired magazine regarding national election reporting: In November 2012, it took four employees at the Washington Post, 25 hours to compile and post a fraction of the election results. Brands who understand these two sides of the same storytelling coin are going to prosper. ” 4. .”

Company 111

Company Media Journalism Report 111

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. They’re what I would call “experiential marketing” What about using VR for corporate storytelling? Would that have legs?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

PR for Anyone

MARCH 27, 2024

Carrie KC West is an author, transformational story coach, and Founder of the Storytellers Academy – an organization dedicated to empowering individuals to review their life story, and assisting them to change and rewrite the parts that they wish to edit.

Film 130

Film Storytelling Writing Insurance 130

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Feel free to start a free trial to get an understanding of the tool.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 8) “Consult, coach, teach.”.

Employee 151

Employee Print Writing Survey 151

Ishmael's Corner

NOVEMBER 20, 2016

The Art Of Storytelling In Business Communications And Public Relations. For global companies founded in the U.S., Donald Trump’s election has the potential to dishearten and even divide their employees working overseas. Techniques For Effective Business Communications.

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Storytelling Employee Facebook Twitter 123

Beyond PR

JANUARY 3, 2017

Storytelling. Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. What the BLEEP is a Company Narrative? A company narrative is not a mission statement nor is it an inventory of your products, services or accolades.

Company 72

Company Storytelling Small Business eBook 72

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

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Publicity Government Crisis Employee 199