Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

JULY 19, 2016

Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. Click Here to Subscribe to Sword and the Script by Email.

Survey 60

Survey Content Marketing Marketing B2B 60

Polaris

APRIL 7, 2015

Almost anyone can shoot a video with a smart phone. Yet if you work for a large company with a good reputation, should you? Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. Why can’t we just do it ourselves?”.

Video 100

Video Brand Branding Content Marketing 100

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Video gets even bigger. But again, with the deluge of content being produced every day, being remarkable will be a baseline requirement. Year of the employee. Year of the employee.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Prohibition

FEBRUARY 10, 2020

It’s no secret that video is champion content when it comes to social media. With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures.

Video 62

Video YouTube Social Media Storytelling 62

Burrelles Fresh Ideas

DECEMBER 5, 2023

It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Consistent communication is a powerful tool to fortify your company’s culture and uphold its values, fostering transparency throughout the workplace. That’s costing U.S.

Internal 97

Internal International Communications Employee 97

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Employees.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Communications Conversations

MAY 20, 2020

During the pandemic, however, two new companies have emerged as powerful players in the brand journalism category. And, the names of these two companies might surprise you: Salesforce and Johnson & Johnson. Sure, they’re a relatively trendy company based in San Francisco. Now, the video episodes are a little long.

Journalism 148

Journalism Brand Branding Interviews 148

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. Video is never, ever going away. The research continues to reinforce that video is king and smart marketers will continue to find innovative ways to incorporate it into their programming.

YouTube 136

YouTube Training Video Survey 136

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. The company is active in their community. The company regularly posts personal brand stories of the small business owners who make and sell these products on their website. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

Flack's Revenge

OCTOBER 25, 2017

Experts and practitioners from big and small companies, education, non-profits, etc., My panel covered areas ranging from video, to engaging people with live events and products, and influencer and content marketing. Clearview Social employee advocacy. GaggleAmp employee and social advocacy and sharing.

Tools 120

Tools Enterprise Analytics Case Study 120

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. If a customer requires a floor welder, your company may not be the best fit.

Analytics 81

Analytics Comparison Google Interviews 81

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. This includes leaders.

Content Marketing 188

Content Marketing B2B Marketing How To 188

Communications Conversations

SEPTEMBER 8, 2016

I get the brand journalism thing when you’re a company that’s built on thought leadership–GE and GE Reports comes to mind. I get brand journalism when you’re Microsoft and you’re using long-form employee stories as a vehicle to aid recruiting and brand.

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

Contently - Strategy

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. Along the way, he’s also helped make LiveIntent one of the hottest companies in ad-tech.

Brand 118

Brand Branding Marketing Facebook 118

Sword and the Script

SEPTEMBER 26, 2017

Facebook has reportedly been rewarding video on its platform recently. This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. 7) Activate your employees.

Social Media 118

Social Media Brand Branding Media 118

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

Agency 133

Agency Resources Employee Internal 133

Presspage

AUGUST 7, 2018

From major technology companies and massive health systems to small liberal arts colleges and even startups, the newsroom is the website’s hub for communication, but it can be so much more. It’s the eight-second elevator pitch employees rattle off at professional networking events.

Case Study 97

Case Study Storytelling Study Social Media 97

PR 20/20

MARCH 26, 2020

It depends on your company. On your brand (the relationship your audience has come to know and trust with your company). Brands are showing up in unprecedented ways to support their employees, customers and communities. Those companies you’re marketing to are all run by people. is often “It depends.”

Crisis 92

Crisis Marketing Healthcare Resources 92

Prohibition

APRIL 15, 2020

Whether it’s an internal message from a senior leader to employees or a video for social media explaining your company’s response to the current situation, there’s lots of reasons why you might need to film someone in your company talking to camera over the next few weeks. Film in landscape. Consider your lighting.

Film 62

Film Leadership How To Video 62

Sword and the Script

SEPTEMBER 8, 2020

According to a survey of 3,000 journalists by Cision: 45% said information relevant to their audience 17% said a clear news hook 15% said avoiding jargon 8% said quotes that “add depth to a story” 6% want typo-free releases, and 4% want more multimedia elements (images, pictures, graphics, video). Notice none of them cited a wire service.

Survey 98

Survey Industry Leadership Study 98

Cision

JULY 29, 2015

Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? A: Audio content is incredibly intimate: you’re whispering into someone’s ear. Some won’t watch online videos. Is it strictly content marketing? This all adds up to podcasts being a valuable tool for brands!

Interviews 120

Interviews Comparison Video Exercises 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. We like to look at what a company is already doing that’s newsworthy, or lessons derived from an initiative that didn’t pan out. Be open to recommendations.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Burrelles Fresh Ideas

OCTOBER 24, 2023

Inviting user-generated content (UGC) can not only be an enormously effective way to tap into the voice of the customer, but it can also transform the customer’s voice into a potent PR tool. And sometimes, admitting your product or service shortcomings is the best way to do it. To connect with Katie, you can follow her on Twitter.

Strategy 97

Strategy Ethics Social Media Data 97

Contently - Strategy

OCTOBER 15, 2021

B2B companies always have to think a step ahead. Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. This helps you create better content and continue to optimize your existing content.”

B2B 85

B2B Content Marketing Trends Marketing 85

Sword and the Script

AUGUST 17, 2019

For B2B companies, earned media and branded content ranked the highest. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How often should you publish on your company blog? How often should you publish on your company blog? How Long Should a Blog Post be in 2019?

Study 61

Study Survey B2B Advertising 61

The Awards Blog

SEPTEMBER 9, 2019

Create attention-grabbing videos showing off your products or customers giving a testimonial. Attend the awards ceremony – Event organizers need to hand your award to someone within your organization, so make sure that someone from your company can attend the ceremony. Make sure that the award program is right for your company.

Case Study 66

Case Study Conference Advertising Advertising 66

Landis PR

FEBRUARY 28, 2022

I have not come across a company that doesn’t have a website –though some haven’t been updated or rebranded since the days of DOS. In general, business owners know what to include: who you are, what you sell and why you do it (a lot of companies have trouble with the latter). Photo by Kittenteeth. By Andy Lowe. SEO for Yourself .

Web 59

Web SEO Case Study Writing 59

Communications Conversations

MARCH 3, 2015

Or, that you would be able to produce entire brand videos right from your smart phone? Video technology will render conference calls useless. But, many organizations (big and small) need easy video conferencing that can exist behind a super firewall where employees can discuss proprietary information. Content is king.

Technology 60

Technology Content Marketing Social Media Facebook 60

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Flash back to the struggles that employees had under the old system. Let’s back up a bit.

Blogging 60

Blogging Enterprise System Media 60

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. of internet users worldwide watch digital videos each week.

Video 88

Video Publicity Marketing Analytics 88

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 198

Writing Communications Marketing B2B 198

Contently - Strategy

AUGUST 28, 2019

For that, you’ll need some well-rendered travel content examples. We’ve gathered this short list of stand-out content marketing from travel brands and hospitality companies because we believe Americans deserve help when it comes to vacations. You want to discover this place like a local would, right?

Travel 108

Travel Content Marketing Examples Airlines 108

Prohibition

FEBRUARY 14, 2023

A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Prohibition

DECEMBER 30, 2018

On top of this, LinkedIn is the most-used social media platform amongst Fortune 500 companies , making it the go-to site to target businesses and professionals. When developing a LinkedIn strategy for your business it’s important to work out a specific goal, be it brand awareness; website traffic; lead generation; or video views.

LinkedIn 67

LinkedIn B2B How To Marketing 67