Onclusive

AUGUST 9, 2021

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. How do you know what’s working?

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Be a part of their community.

Storytelling 329

Storytelling SEO Community Engineering 329

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. Components to Effectively Measure a B2B Blog. 1) Measures of Visibility.

B2B 67

B2B Measurement Blogging Community 67

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. Here are the three steps you need to take to run a successful communications audit.

Internal 188

Internal International Data Communications 188

Onclusive

AUGUST 22, 2017

Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Iterative PR Measurement. Social Media & Community Management.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. The PR community needs the competition. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” Meltwater offers 50 suggested metrics to measure your content marketing.

Software 90

Software Pitching Measurement Enterprise 90

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Finally, diligently monitor and measure the effectiveness and impact of your communication efforts.

Internal 97

Internal International Communications Employee 97

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Meltwater is a relative upstart founded as a media monitoring and business intelligence software business. Until recently few PR agency or communication team budgets had a line item for tools.

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

SEPTEMBER 28, 2021

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. For example, a few years back, vendors that develop cybersecurity software and legal tech providers began to hire Chief Information Security Officers (CISOs). His decision boiled down to the salesperson.

Survey 114

Survey Software Technology Tools 114

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. Talkwalker characterized the product as “social measurement and audience insights software.” A press release that Nielsen previously published claimed it was the “only social measurement solution that measures both organic and owned social TV activity.”

Media Relations 152

Media Relations Media Print Software 152

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Semrush did the inverse: the SEO software company acquired the European PR software Prowly in 2020. Case in point?

SEO 135

SEO Content Marketing Marketing Software 135

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 170

Technology Publicity Software Pitching 170

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. How do you know what you’re measuring? It has never been a valid measurement for PR #measurepr. Specific, Measurable, Attainable, Relevant, Time-bound.

Measurement 40

Measurement Analytics Google YouTube 40

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. Meltwater acquires Linkfluence.

Media 108

Media SEO Analytics Analysis 108

PRSay

JULY 6, 2020

With so many PR practitioners working from home, employees might have downloaded software or games, or let other personal information leak onto their office laptops. Encourage community service. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill.

Employee 189

Employee Skype Meeting Nonprofit 189

Waxing UnLyrical

OCTOBER 12, 2016

Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes. So, I bought the course software and set myself up for straight-to-stardom success. First, we had to understand what we were measuring. I know, I know.

Product Launch 40

Product Launch Measurement How To Course 40

Sword and the Script

JULY 6, 2021

Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching. Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5 ResponseSource also offers press release distribution and a media database. Meltwater acquires Owler.

Pitching 90

Pitching Report Software Survey 90

Stephen Waddington

JUNE 5, 2017

The ability to target and measure ad performance makes digital ads attractive to brands. 5 Seeking social media measurement return on investment. Measuring the return on investment on social media activity continue to be cited as a challenge by organisations. Customers engage with each other and the business in a community.

Publicity 122

Publicity Marketing Healthcare Television 122

Stephen Waddington

JUNE 15, 2020

In Stephen Waddington’s recent article ‘5 Tips for Running Virtual Events at Scale ’, he highlights five learnings from the virtual communications events which have taken place in recent weeks: Community Experience Content Scale Production From our own experiences, these all resonate however I would offer one more to the mix: technology.

Enterprise 88

Enterprise Technology Community Internal 88

Cision

NOVEMBER 1, 2016

We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. The PESO model involves measuring and analyzing your results. We Don’t Have Budget for Software or Social Media Advertising. That’s right—they don’t use any software for anything.

How To 120

How To Software Analytics Google 120

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. The public relations software firm allegedly ran afoul of federal and state wage laws by failing to appropriately pay sales representatives who worked overtime.

Publicity 86

Publicity Survey Enterprise Pitching 86

Prohibition

FEBRUARY 9, 2022

If you are not aware of it before, allow us to explain; what you need is social listening software to track and monitor your brand’s activity. Why do you need social listening software? Whether your brand serves a specific community or an entire nation, the above measure works perfectly for monitoring your brand.

Brand 62

Brand Branding Social Media Reddit 62

Shift Communications

JANUARY 2, 2017

Just as the email marketing world has had to evolve from “batch and blast” email messages to everyone to refined, segmented, and targeted communications, so must our public relations work also evolve. However, we also see the content shockwave at play here. The Future Will Be Here Sooner Than You Think.

Trends 83

Trends Publicity Analytics Software 83

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. 3) Measuring the influence of coverage. The Onclusive newscrawler is at the center of its product.

Case Study 118

Case Study Software Data Web 118

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. Community: This is old ground for PR people: it’s not just your customers, but the people who influence our customers.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Burrelles Fresh Ideas

AUGUST 29, 2023

To harness this potential, advertisers must seize the opportunity to engage with the disabled community and its allies, affirming that representation matters and inclusion is important. Burrelles’ media monitoring provides both automated, software-based measurement and the option for human-verified, qualitative coverage—both online and off.

Brand 89

Brand Branding Marketing Ethics 89

Waxing UnLyrical

JULY 22, 2016

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. 4 steps to start refocusing PR measurement on metrics that matter. So leave it be for now.

Measurement 40

Measurement Analytics Google System 40

Polaris

DECEMBER 18, 2014

Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. Marketing communications will become even more complex, with so many tactical options we’ll feel as though we just stepped off a merry-go-round. How do we measure results?

Trends 135

Trends Marketing Pinterest Social Media 135

Cision

MAY 29, 2015

And when measuring PR, even if your metrics are primarily output metrics, you’re doing math. PR measurement guru, Shonali Burke, sums it up nicely: “I think many [PR] pros think ‘differential calculus’ or other complicated functions when they hear ‘Math’. Want to do PR measurement better? Think PR doesn’t “do math”?

Engineering 120

Engineering Measurement Analytics Sports 120

Cision

SEPTEMBER 12, 2016

These are the obvious places for hashtags: platforms where the community uses hashtags as a means to organize information. Measurement. Social media monitoring and measurement not only offer insights into what people are saying on social media, but also how they’re using things like hashtags to say it.

How To 120

How To LinkedIn Instagram Twitter 120

Sword and the Script

MARCH 1, 2022

It breaks the market it into two segments PR, marketing and communications ($26b) and lead generation, risk management and customer relations ($14b). The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. iSentia is an all-in-one PR software tool based in Australia. ESG outlook.

Software 121

Software Case Study Advertising Advertising 121

Flack's Revenge

FEBRUARY 16, 2017

They can and should take measures to combat fake news. Reddit’s r/news/world Community used a Series of Nudges to Push Users to Fact-check News. Why not open them up, like open source software? If they don’t, their brands and reputations (and hence businesses) will take a beating. Who Should Judge Truth?

Reddit 168

Reddit Government Google System 168

Sword and the Script

JUNE 3, 2020

Let’s say you’re a software company with dozens of competitors in each of your markets globally. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. It many ways, the feature seems to be a way to measure the influence of journalists.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Cision

NOVEMBER 21, 2016

What I want to do in this post is take a look at the difference between bonding and bridging social capital, which social media communities might be construed as either, and how communications and marketing professionals can use this information to more effectively influence prospects with social media. Bonding Social Capital.

Social Media 120

Social Media How To Media LinkedIn 120

Contently - Strategy

OCTOBER 18, 2022

Social media and niche communities like r/SkincareAddiction or r/nutrition. These software(s) can also be heavy on the pocket and don’t help you build a solid, one-on-one relationship with customers. Brandwatch : Measure customer sentiment, how you stack up to your competitors online, and your brand perception.

B2B 137

B2B Company Survey Enterprise 137

PRSay

OCTOBER 12, 2016

Using earned media tactics such as seeding stories, monitoring social and other media, sending press releases, pursuing speaking opportunities and managing communities are necessary to be effective. Software can play a big role in uniting your teams and strategies. Better Data and Measurement Tools.

Communications 60

Communications Trends Leadership B2C 60

Cision

SEPTEMBER 26, 2016

On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. I’d caveat using these tools by saying that (from personal experience) you can manipulate your headlines so thoroughly that you score high by their measures and completely obfuscate the topic of your post.

Tools 120

Tools How To SEO Writing 120