Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. What hurdles do organizations face in effectively communicating internally, and what are some tips to help?

Internal 97

Internal International Communications Employee 97

Sword and the Script

SEPTEMBER 28, 2021

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. The findings remind me of a trend I’ve seen in other technology sectors. 38% said budget.

Survey 112

Survey Software Technology Tools 112

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Case in point? PR tech mentions.

SEO 139

SEO Content Marketing Marketing Software 139

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. Earned media is sexy.

Media Relations 156

Media Relations Media Print Software 156

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Thank you to all the contributors.

Tools 135

Tools Software Enterprise Measurement 135

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc.

Pitching 89

Pitching Report Software Survey 89

Stephen Waddington

JUNE 15, 2020

By Lisa Pantelli simplyIC is Europe’s largest digital workplace festival for those working in internal communications, HR, and enterprise communications technology. Delivering a masterclass in virtual events Community We wanted an event which would capture the elements of our in-person event that our attendees enjoy.

Enterprise 88

Enterprise Technology Community Internal 88

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Its software is sold as a subscription-based service. Meltwater acquires Linkfluence.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. CommsTech does seem like the broader category. Cision US Inc.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

Stephen Waddington

JUNE 5, 2017

The ability to target and measure ad performance makes digital ads attractive to brands. 5 Seeking social media measurement return on investment. Measuring the return on investment on social media activity continue to be cited as a challenge by organisations. Customers engage with each other and the business in a community.

Publicity 122

Publicity Marketing Healthcare Television 122

Shift Communications

JANUARY 2, 2017

For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Few, if any, influencer campaigns measure the impact of the influencer or even something as straightforward as intent to purchase among the influencer’s audience.

Trends 83

Trends Publicity Analytics Software 83

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. And now, here’s this month’s PR technology summary…. Finally, it’s worth noting that Burton Taylor published a study earlier this year that estimated the market for PR software at about $4 billion.

Analytics 70

Analytics Report Technology Pitching 70

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ).

Industry 91

Industry Media Technology Employee 91

Flack's Revenge

FEBRUARY 16, 2017

Some very smart people from the worlds of media, business, and technology made great arguments for each side. They can and should take measures to combat fake news. It could involve a combination of crowd correction, e.g. a way for users to flag fake news items, and technology akin to spam detection. Who Should Judge Truth?

Reddit 168

Reddit Government Google System 168

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Burrelles Fresh Ideas

AUGUST 29, 2023

Within this context, the same study uncovered a striking disparity: while most workplace leaders believe their technological setups and cultures foster an environment inclusive of employees with disabilities, less than half of those with disabilities share this sentiment. It’s time for brands to embrace disabilities with that same passion.

Brand 90

Brand Branding Marketing Ethics 90

Polaris

DECEMBER 18, 2014

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. How do we measure results? It’s to grow communities where they live.”

Trends 135

Trends Marketing Pinterest Social Media 135

Sword and the Script

JUNE 3, 2020

Let’s say you’re a software company with dozens of competitors in each of your markets globally. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. It many ways, the feature seems to be a way to measure the influence of journalists.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

MARCH 1, 2022

It breaks the market it into two segments PR, marketing and communications ($26b) and lead generation, risk management and customer relations ($14b). The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. Here’s a roundup of other news and links from the world of PR technology.

Software 126

Software Case Study Advertising Advertising 126

PRSay

OCTOBER 12, 2016

The Media and Communications industry is evolving rapidly. With new technologies and innovations emerging every day, our roles become more challenging and complex. Software can play a big role in uniting your teams and strategies. Better Data and Measurement Tools. *This article was provided by Cision , a PRSA partner.

Communications 60

Communications Trends Leadership B2C 60

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated. There are many aspects of legal services that are delivered or augmented with technology. As law firms patiently waited (prayed?)

Agency 97

Agency Trends Marketing Survey 97

Waxing UnLyrical

JUNE 14, 2018

We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases. Stay Up to Date with Technology. As technology trends continue to advance, there is a misconception that robots and artificial intelligence will eliminate all work positions in the next 20 years.

Print 71

Print Resources Technology Interviews 71

NewsWhip

JULY 21, 2020

Measuring the flight to quality. The GroupLens system he helped develop was awarded the 2010 ACM Software Systems Award. He co-authored the book Building Successful Online Communities: Evidence-Based Social Design. James Park.

System 78

System Facebook Twitter Software 78

Mindful Marketing

JANUARY 14, 2016

Brands now know that they can in fact “measure PR” and the discipline of data-driven reporting is expected. One issue that we still see with agencies is their hesitance to invest in software unless they can bill it back to the client. A good analysis tool has this data at your fingertips, every day.

Agency 50

Agency Analysis Analytics Tools 50

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million. 3) September 15, 2014: Visible Technologies.

Technology 12

Technology Software Company Marketing 12

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. If you can, find a way to give back — and rally your community to do the same. In the U.S., Values matter. Source: Instagram.

Crisis 92

Crisis Marketing Healthcare Resources 92

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. It was popularizing attribution measurement in PR.

Software 176

Software SEO Company Tools 176

Sword and the Script

JULY 9, 2016

We will have a Twittersphere of bots talking to bots and thanking each other for being top engaged members of the community this week. I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. More, More and Still More.

Content Marketing 71

Content Marketing Social Media Marketing Media 71

Sword and the Script

OCTOBER 29, 2019

He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. 8) User reviews and community comments. That focus seems to me, has allowed Prezly to develop a simple but effective approach to building enabling technology for PR. * * *.

Pitching 64

Pitching Analytics Enterprise System 64

Waxing UnLyrical

JANUARY 24, 2011

(Wait for it…) Relax, I’m not going to re-list what’s already been written all over the Interwebz about affordable technology available to non-profits. As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. Image: Brad Stabler via Flickr, CC 2.0

Tools 99

Tools Marketing Nonprofit Mobile 99

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. Technological crisis. A technological crisis is a massive problem within a business that is created by technology. Personnel crisis. Build the plan.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future.

Education 112

Education Employee Measurement Agency 112

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62