Bianchi Biz Blog

AUGUST 22, 2022

It won an award from the National Newspaper Association for community service. I started writing professionally at 17 years old as a sports correspondent for my local newspaper, the Milford (NH) Cabinet. Meet the Media: Lauren Fletcher, Executive Editor at Work Truck Magazine. What is your top pet peeve with PR people?

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Automotive Meeting Newspapers Sports 87

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

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Meeting Automotive Media Transportation 82

PRSay

MARCH 7, 2024

This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC. Art magazines covered the film’s colors and set design.

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Film Marketing Sports Hotels 127

Communications Conversations

MAY 12, 2020

We always joked that even Hollywood couldn’t write Sun Country’s history. Being a homegrown Minnesotan, I grew up in this community and essentially have tater hotdish running through my veins. That being said, being a local has helped me connect in a different way with these brands. Us midwesterners – we have grit.

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Airlines Travel Local Leadership 116

Deirdre Breakenridge

MAY 30, 2018

A Guest Post By Kevin Anselmo, Founder of Experiential Communications. Kevin Kelly, co-founder of Wired magazine, noted the following in a BBC story : “truth is no longer dictated by authorities, but is networked by peers. Also highlighted under the Community Organizer Practice is the importance of creating an editorial calendar.

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Communications Training Education System 171

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. I work with a team of editors, analysts and contributors reporting on a wide range of vehicle news, test drives and dealer and industry news.

Automotive 82

Automotive Engineering System Media 82

Bianchi Biz Blog

OCTOBER 24, 2022

I’m the editor in chief of FleetOwner magazine and FleetOwner.com. That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. In my role today, the most fun stories I get to write come from test-driving trucks.

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Meeting Automotive Transportation Newspapers 60

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

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Community Print Twitter Creativity 40

Bianchi Biz Blog

JUNE 21, 2022

I’m not boasting here, but nobody was more surprised than me to win that award, as I had not formal training in writing. Whether it’s writing about establishing a tire maintenance program or explaining how hydrogen fuel cells work, I get great satisfaction from hearing a reader say, ‘thanks, I learned something from that story.’.

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Meeting Media Chemicals Radio 87

Reputation Us

APRIL 17, 2019

At LTPR, she wrote and edited a broad range of public relations and crisis communications materials for national financial, health care and shipping organizations. Custom Publishing as an editor on NYSE Magazine , published for the New York Stock Exchange, and on Currencies, for Charter One Bank. Rowe Price.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Barokas

NOVEMBER 1, 2017

As a reporter, I was often tasked with writing 1,500 words on a nonsense subject. If you can write that much on why army green complements horizontal stripes, you can spin a story out of anything. Even while working at small, local publications, I never had an empty inbox. You learn to how to write for an audience.

Report 68

Report Fashion Pitching Journalism 68

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. A wealth of opportunities, with placements for the most important local publications clustered to hit during a four to six-week period. The PR community has growing dialog around the importance of a custom pitch. (Photo Credit: Deposit Photos, Canva).

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Pitching Real Estate Banking How To 100

Sword and the Script

JUNE 18, 2019

10) “Write and create content for internal and external audiences about my company.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 12) “Write for businesses.”. 18) “I write and distribute press releases and get executives in front of the media.”.

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Employee Print Writing Survey 150

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. I wanted to get some additional flavor for what the MN PR Blog meant to people in our industry, so I asked some colleagues and leaders in local Minneapolis/St. This is a pretty big moment.

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Blogging Agency Community Local 78

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

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Consumer Measurement Local Data 78

Deirdre Breakenridge

AUGUST 26, 2014

While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Online communities like #PRStudChat are a great resource for learning, connecting with peers and hearing about different experiences. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. We went to those online communities and announced our product and drummed up interest. Without actively engaging in the community we would have never had access to those channels.” Pump It Up.

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Energy Viral Storytelling Community 120

MaccaPR

JULY 24, 2019

Imagine you’re walking into your local shopping mall and you have the choice of going through two doors. The video, and accompanying survey of 6,400 women about how they perceive beauty in themselves, received national media coverage from Fortune to Time magazine and sparked a conversation about what beauty means. Which do you choose?

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Corporate Retail Policies Employee 116

Waxing UnLyrical

FEBRUARY 5, 2014

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. Pete: RedShift Writers, a local business messaging firm, led the charge. Disclaimer: Fresh and Fluffy is a client of RedShift Writers.

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Local Retail Writing Meeting 95

PR Fuel

JULY 10, 2018

Badly Written Press Releases – Nothing turns a reporter – the ultimate communicator – off like a poorly written press release. Writing isn’t everyone’s strong suit. If there’s anything I’ve learned from writing over the years it’s that there’s always a more precise way to say what you want to say. It’s a Puff Piece!

Local 40

Local Newspapers Writing Pitching 40

Cision

FEBRUARY 5, 2016

Getting paid to write about food and lifestyle topics may sound like a dream job, but for scores of bloggers, emphasis is placed on the word “job”. What are some best practices for pitching and working with this community of bloggers? What are some best practices for pitching and working with this community of bloggers?

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Pitching Instagram Viral YouTube 120

Contently - Strategy

APRIL 10, 2019

To change that perception, PokerStars started by celebrating big winners locally , away from a computer screen. The company threw parties for winners in their communities, which accomplished two things. “We are growing in communities around pets, anxiety, and natural health,” Klein said. Shine, and Timeout.

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Company Marketing Education Data 105

Ethical Voices

APRIL 22, 2024

She worked for a statewide magazine. About 50% had trust in the news they got on social media, and about 56%, so a six-point spread, for national news, and then I think closer to 62% for local news. Our community can be very small. I was pitching four reporters, three of which I knew pretty well. Our industry can be very small.

Report 90

Report How To Ethics Nonprofit 90

PR Conversations

OCTOBER 11, 2018

From the variety of people and professions you rub up against to the buzzy nature of the job, the intellectual stimulation, the writing/telling stories, and, of course, the pay. Further, perhaps collaborative communities could help to address barriers to happiness, using an approach that Engeström calls knotworking. David Sawyer.

Communications 104

Communications Community Measurement Study 104

Waxing UnLyrical

JUNE 6, 2016

Why: “Rather than offering multiple touchpoints from disparate marketing units, the system is designed to have one marketing person serve as a ‘touchpoint’ for the customer,” writes Sherry Lowe of Splunk, on how the company is streamlining its communications. Airbnb’s Successfully Charming PR Stunt.

Case Study 40

Case Study Study Communications Banking 40

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. REALTOR Magazine online , Erica Christoffer (UVM: 297,478): Meet ERA’s New Leader. “I Christine Blain, Account Manager. Client: ERA.

Print 60

Print Media Travel Wireless 60

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. She also wrote a promotional story that was recently published in Signature Magazine, a Hattiesburg lifestyle magazine. She’s a bright student and a strong leader among her peers.

Sports 0

Sports Leadership Internal International 0

Maxim Behar

OCTOBER 15, 2023

And that's why I decided to write this book because I saw these huge changes happening in our business. And that's why I decided to write the book "The Global PR Revolution.” The Shumen Theatre was the first theatre in Bulgaria, the Shumen Symphony Orchestra was the first, and the Shumen Community Center was the first in Bulgaria.

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Newspapers Meeting Ethics Social Media 59

PR Fuel

OCTOBER 16, 2018

Write an irresistible subject line – Your subject line is important for two main reasons: 1) It’s essential for grabbing the reporter’s attention and getting them to open your email and 2) It’s responsible for making certain your email doesn’t get flagged as spam. Are you a member of your local Chamber of Commerce? Let the media know.

Web 40

Web Pitching Local Report 40

PR Conversations

JULY 8, 2016

The first is the collection of scholarly texts edited by Kevin Moloney: New Directions in Public Relations and Communication Research. Images of cooking are ‘front of mind’ when writing about my experiences in commissioning and editing a series of books on the history of public relations. From fruitcake to iced cupcake.

Conference 48

Conference Skype Writing Internal 48

Journalistics

MARCH 2, 2013

First, Writing Skills. No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses.

Pinterest 52

Pinterest Writing Interviews Social Media 52

PR Conversations

JULY 8, 2016

The first is the collection of scholarly texts edited by Kevin Moloney: New Directions in Public Relations and Communication Research. Images of cooking are ‘front of mind’ when writing about my experiences in commissioning and editing a series of books on the history of public relations. From fruitcake to iced cupcake.

Conference 40

Conference Skype Writing Internal 40

PR Conversations

JULY 8, 2016

The first is the collection of scholarly texts edited by Kevin Moloney: New Directions in Public Relations and Communication Research. Images of cooking are ‘front of mind’ when writing about my experiences in commissioning and editing a series of books on the history of public relations. From fruitcake to iced cupcake.

Conference 40

Conference Skype Writing Internal 40

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Wise content marketers can consider participating or even creating a Google+ Community. For example, the Home Improvement Community might be a good fit for lifestyle and DIY brands, suggests Sprout Social.

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Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

JUNE 3, 2016

I’m not into the details – I love the big idea, the creative problem solving and the community engagement but when it comes to implementing the nuts and bolts of a campaign, I just want someone else to sort it out. It’s easier to experiment and occasionally c**k-up (then learn) when not presenting an image of professional perfection.

Government 40

Government Social Media Local Corporate 40

Communications Conversations

MAY 13, 2015

With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. She currently interns at Paradise Communications where she assists in writing and researching press materials for clients such as the Dali Museum and Visit. Pete/Clearwater.

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Groups Internal International Conference 60

ZudePR

MAY 31, 2015

His personal blog is PR Studies and he edits a magazine called Behind the Spin. For me, as a local government employee, there are clear political boundaries. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs).

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Communications How To Blogging Content Marketing 81