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The 22 Responsibilities of PR and What They Entail

Onclusive

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications.

Training 195
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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Consider The Impact on Local Communities. Here are some tips to both landing media interviews and making sure they’re successful.

Media 294
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The Importance of Networking in Public Relations

5W PR

Pitching and placements Building rapport with journalists and media professionals can make the difference between a successful pitch and a rejection. Joining PR associations Consider joining PR associations such as the Public Relations Society of America (PRSA) or the International Public Relations Association (IPRA).

Publicity 103
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Cultural Intelligence in Communications

Solo PR Pro

By recognizing such cultural nuances, campaigns can be tailored to resonate authentically with local audiences. However, for East Asian audiences, it underscored community betterment. From the Inside Out An international company was integrating two teams from diverse backgrounds.

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4 Things We Can Learn from PR Practitioners in Africa

Cision

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. Make friends with local influencers.

Local 216
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How to Pitch Consumer PR with Desiree Dozier, Finn Partners

OnePitch

However, a typical day for me often consists of crafting content – from traditional media materials such as press releases and pitches, to sponsored articles, newsletters and even social media calendars. What’s the best pitch of yours that resulted in coverage and what elements made it successful? It depends on the pitch.

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Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41