PR for Anyone

NOVEMBER 3, 2021

As a real estate agent, it’s important to be the “famous” agent in your community. Getting local media coverage makes you a star in your community. I’m always asked how I do it. Google is a question search engine, “Who writes about real estate for [name of publication].” You don’t need to hire a big fancy PR firm.

Real Estate 130

Real Estate Publicity Television Local 130

Ethical Voices

APRIL 22, 2024

About 50% had trust in the news they got on social media, and about 56%, so a six-point spread, for national news, and then I think closer to 62% for local news. Also, the advice that I give to a lot of my interns is to think about how you want to be remembered. Our community can be very small. Our industry can be very small.

Report 91

Report How To Ethics Nonprofit 91

PR Fuel

OCTOBER 14, 2022

Utilizing public relations is a great way for your business to become more well-known in your community, boost your sales, and create better relationships with your current and future customers. Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business!

Small Business 84

Small Business Community Local Social Media 84

PR Fuel

FEBRUARY 24, 2021

It makes you squirm, wishing that the company understood you, or you receive bad feedback from your audience if you’re the one writing it. Press releases must change from how they were released pre-pandemic. The coronavirus pandemic has changed so much in the world, and that includes marketing writing and press releases.

How To 59

How To Writing Local Trends 59

Flack's Revenge

JANUARY 10, 2019

Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. Enter Instagram with its snazzy pix, short captions, easy engagement, and non-stop roll out of exciting new features; and What’s App, that so easily facilitates micro-community building and sharing. Neal: Absolutely!

How To 159

How To Facebook Social Media Advertising 159

Presspage

FEBRUARY 28, 2019

So, here are several tips on how to develop and maintain a global newsroom in today’s fast-paced digital world. Once the newsroom’s main purpose within the content strategy is defined, the targeted audience becomes much clearer—which assists brand journalists and corporate communicators in writing engaging content.

How To 90

How To Local Analytics Social Media 90

Solo PR Pro

MAY 24, 2022

And there’s a bit of an art to writing a submission that not only meets the judging criteria but also stands out in a sea of other outstanding work. Kelly adds that the process of writing an award submission can be a learning experience all on its own. And when you do win, it’s a victory for everyone involved.

How To 52

How To Groups Writing Local 52

Cision

DECEMBER 29, 2017

Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines. Here are some tips on how to improve your Instagram reach via hashtags: Consider using three to five hashtags in your post to avoid looking too spammy. You must woo your viewers into liking you!

Instagram 120

Instagram How To Guidelines Facebook 120

PR Fuel

JUNE 9, 2021

Discover how to start choosing press release topics with these tips today. Writing press releases can help you generate brand awareness and recognition. Writing press releases is also a cost-effective marketing strategy. Instead, you can develop a plan for brainstorming, writing, and distributing press releases.

Small Business 63

Small Business How To Writing Conference 63

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. A wealth of opportunities, with placements for the most important local publications clustered to hit during a four to six-week period. The PR community has growing dialog around the importance of a custom pitch. (Photo Credit: Deposit Photos, Canva).

Pitching 100

Pitching Real Estate Banking How To 100

Cision

JUNE 23, 2016

I am excited about being part of an evolving industry where local influence is growing in importance. A lot has changed in that time, especially in how companies, associations and organizations approach public affairs and government affairs. It is a lot more integrated, targeted and localized. and in local communities.

Public Affairs 227

Public Affairs Local Education Policies 227

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” If so, how? Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community?

Storytelling 163

Storytelling Media Nonprofit Government 163

PR Fuel

MAY 12, 2022

Send an invite to local news agencies, and you could get a significant boost in publicity if they come along and write news about your business. They are written in such a way that newspapers and media outlets could use them verbatim if they chose to write about your news. They are ideal for your local media contacts.

Media 93

Media Local Tools Report 93

5W PR

SEPTEMBER 11, 2019

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. Walking down Michigan Avenue beside my ecstatic children, I remember thinking how carefree, jubilant and fun life can be. 2011 Update.

Communications 105

Communications Community Crisis Film 105

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Every day after you wake up and have your coffee, grab a spiral notebook and write down three things you’re grateful for.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Cision

JANUARY 21, 2016

Social media can quickly turn local events into breaking national news which means every season is crisis season. How did Scott’s team keep the state’s tourism afloat? Scott: We communicated to local tourism officials in each community and they then communicated directly with businesses in their areas.

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

PRSay

MAY 8, 2018

In honor of Mother’s Day, they shared their insights on personal and professional guidance, PRSA engagement, changes in the profession, and finding balance among it all: How did you get into the PR profession? In one class, we were asked to write a release based on a police report. How do you share what you’ve learned with others?

Leadership 159

Leadership Conference Local Internal 159

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. Walking down Michigan Avenue beside my ecstatic children, I remember thinking how carefree, jubilant and fun life can be. 2011 Update.

Communications 81

Communications Community Crisis Film 81

Cision

MARCH 29, 2016

Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry. If so, how?

Local 120

Local Retail Newspapers Sports 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program. Without this research, targeting, and communication strategies in place, it would be even harder for these companies to implement their renewable energy project in new areas across the United States.

Agency 89

Agency Energy Crisis Management Industry 89

Barokas

NOVEMBER 1, 2017

As a reporter, I was often tasked with writing 1,500 words on a nonsense subject. If you can write that much on why army green complements horizontal stripes, you can spin a story out of anything. Even while working at small, local publications, I never had an empty inbox. You learn to how to write for an audience.

Report 68

Report Fashion Pitching Journalism 68

Flack's Revenge

FEBRUARY 6, 2018

November 2016 – Zuck recalibrates, saying they are enlisting the community to fight fake news, and using stronger detection , easier reporting, and third party verification. January 2018 – Facebook wants you to rank news sources based on how much you trust them. January 2018 – Facebook will put more local news in the news feed.

Facebook 120

Facebook Journalism Local Google 120

Flack's Revenge

DECEMBER 11, 2014

To better understand how to do this, I asked Carmen Ren – a talented PR person (she is Chinese, and is finishing work towards her Master’s degree in PR at NYU) – for her thoughts on the matter. The questions are designed to explore the differences between how tech PR works in the U.S.

Transportation 201

Transportation Print Conference Technology 201

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. That was probably one of the greatest challenges — at least for me in my career — on how to deal with that. What do I do with my clothes?

Crisis 86

Crisis Employee Trade Shows Local 86

PRSay

DECEMBER 27, 2018

It involves: Writing an eight-page narrative with 20 different case-study-like examples, including measurable outcomes, from throughout your career. GoodFellows do not write your application for you nor can they guarantee success, but they can help you get to the heart of the application. Write succinctly. 15 at 11 a.m.

Case Study 72

Case Study Writing Energy Resources 72

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. Offer pro bono services to a non-profit organisation in your community. Write a white paper or research report on a topic related to your industry. Hug Your Haters: How to Embrace Complaints and Keep Your Customers.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. Speak to, not at your audience. Until next time! Critical Mention.

Marketing 75

Marketing eBook Case Study Measurement 75

Konnect Agency

MARCH 31, 2020

So, in writing this message, I’m not here to give you more advice on how to handle the current challenges of this pandemic situation (there are plenty of people doing that) or get into a rah-rah “we will get past this” message (tons of people doing that as well). Next, our sense of community has shifted – for good.

Community 52

Community Education Video Local 52

Shift Communications

FEBRUARY 23, 2017

Partnering with a PR firm is an important investment for marketers, but in order to be successful they need to be able to work with an agency that knows how to be scrappy during slow periods, while ramping up the volume and velocity when things get busy. Don’t forget about local media! Don’t forget about your local media.

Local 68

Local Mobile Corporate Retail 68

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. Speak to, not at your audience. Until next time! Critical Mention.

Marketing 68

Marketing eBook Case Study Measurement 68

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Click here to learn how to mobilize your audience with our free white paper now! We went to those online communities and announced our product and drummed up interest. How did we discover Pump It Up?

Energy 120

Energy Viral Storytelling Community 120

Karen Freberg

MARCH 15, 2020

Dear Public Relations and Social Media Academic Community, It’s time to step up to the plate. However, I noticed something over the past week that was interesting, and it has motivated me to write this post. We all need to come together at this time to help the industry, profession, and community move forward.

Crisis 77

Crisis Education Resources Community 77

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. Younger professionals have so much to share with you. Industry Associations. Book Reviews / Journal Research.

Skype 150

Skype Industry Storytelling Interviews 150

Communications Conversations

JUNE 5, 2015

Just like having the emotional intelligence of ‘reading a room’ at work, knowing how to adjust your family’s day on-the-fly will make everyone happy. The Wharton professor describes how to perform well in all domains of your life – work, home, community and self. Melanie Boulay Becker, owner, Boulay Becker Communications.

How To 60

How To Meeting Local Google 60

Action PR

MARCH 26, 2020

Amidst all the devastating news, light comes in the form of kindness from individuals, communities and brands. As gyms up and down the country closed following the Government’s instruction, Everyone Active quickly mobilised its community-focused membership to do good while keeping active. delivers to local communities.

Exercises 52

Exercises Training Local Crisis 52

Critical Mention

MAY 10, 2019

Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. Speak to, not at your audience. Until next time! Critical Mention.

Marketing 60

Marketing eBook Case Study Measurement 60