Cision

JUNE 23, 2016

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. I am excited about being part of an evolving industry where local influence is growing in importance. and in local communities.

Public Affairs 227

Public Affairs Local Education Policies 227

PRSay

JANUARY 8, 2019

But it can still provide large returns on investment by generating earned media coverage that doesn’t cost anything but your time and can elevate your client’s profile with one well-placed article or interview. To make your storytelling effective, approach it as you would a strategic communications plan. If so, how? Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. Dr. Regina Luttrell is senior associate dean and associate professor, Newhouse School of Public Communications at Syracuse University.

Film 127

Film Marketing Sports Hotels 127

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

Recently, a client who met with staff in a remote office heard about a first-of-its-kind study being conducted by the local team in collaboration with a nearby university. This led to a story pitch unlike anything the client had done before, ultimately resulting in interest from the major paper in the community.

Publicity 149

Publicity Insurance Insurance Interviews 149

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PR for Anyone

AUGUST 11, 2021

Like you come up with a story idea and send it to your local ABC, NBC, CBS and FOX stations. This week I want to answer a question that I get asked all the time. Should you pitch the exact same story to the same or to different media outlets at the same time? The answer is, “No.” Unless you’re telling them that you’re doing that.

Pitching 223

Pitching Media Television How To 223

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. For example, new books on PR, social media, strategic planning, influencers, etc., Industry Associations.

Skype 150

Skype Industry Storytelling Interviews 150

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. Ryan posted interviews with key PR leaders. ” Joel Swanson, vice president-marketing & communications, Affinity Plus Federal Credit Union. This is a pretty big moment.

Blogging 78

Blogging Agency Community Local 78

Presspage

AUGUST 24, 2023

By implementing this strategy, content creators and brands can achieve a balance between reaching a broad audience, nurturing a dedicated community, and consistently delivering valuable, discoverable content on the platform. Local micro-influencers, like Eva Cleven, were leveraged to engage the target audience through podcasts.

Storytelling 78

Storytelling Data YouTube Strategy 78

MaccaPR

OCTOBER 2, 2017

It’s worth noting, however, that 2/3 of the Latin community in America is from Mexico, so in some ways, the U.S. Hispanic community is “Mexicanized” to some degree. But there’s also a less acculturated community of Latinos, many who have been in the U.S. There is no one Hispanic audience. for less than 10 years.

Insurance 74

Insurance Insurance Interviews Marketing 74

Cision

MARCH 29, 2016

Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry.

Local 120

Local Newspapers Retail Sports 120

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. ” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. A wealth of opportunities, with placements for the most important local publications clustered to hit during a four to six-week period.

Pitching 100

Pitching Real Estate Banking How To 100

Cision

JUNE 9, 2016

Here’s an example of the three E’s in action. Making something newsworthy means having a “real person” to interview. For example, explain why you are taking on a construction project by yourself instead of hiring someone to do it or why the renovation needs to be done. Will it educate the audience? Does it have emotion ?

Pitching 120

Pitching How To Brand Branding 120

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. Community champions in Asda stores around the UK submit stories via a mobile phone app.

Storytelling 60

Storytelling Local Community Case Study 60

Ethical Voices

APRIL 22, 2024

About 50% had trust in the news they got on social media, and about 56%, so a six-point spread, for national news, and then I think closer to 62% for local news. I’ve done 170-plus interviews and it’s the first one like this I’ve heard. Our community can be very small. Thank you for sharing it.

Report 90

Report How To Ethics Nonprofit 90

Flack's Revenge

AUGUST 1, 2018

Quora recently sent me an email asking about my favorite content curation examples. Sound Opinions : One of my favorite podcasts; they curate and help me discover great music spanning all popular genres; interview bands, and riff on the music news of the week. Image from Pixabay. Now I was strangely stumped, even disinterested.

Content Marketing 149

Content Marketing Privacy Government Web 149

Deirdre Breakenridge

AUGUST 26, 2014

Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Barokas

NOVEMBER 1, 2017

Even while working at small, local publications, I never had an empty inbox. I wrote “ Jeffco schools battle teacher shortage for gifted kids” for The Metropolitan , a newspaper that focuses on implications of local and national events on Denver’s community. You learn to value the art of the pitch (and subject line).

Report 68

Report Fashion Pitching Journalism 68

The Stalwart Blog

JULY 25, 2017

In contrast, most news organizations, while hemorrhaging revenues and audiences , remain determined to cover a broad range of topics catering to nearly every socioeconomic community within their region. This approach is also playing out well in certain cities with hyper local or niche outlets.

Newspapers 68

Newspapers Strategy Television Advertising 68

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. She has spent her career in PR agencies with a penchant for crisis communications. Should I push my client for them to be interviewed? So, who’s going to interview them?

Ethics 50

Ethics Interviews Advertising Advertising 50

Sword and the Script

SEPTEMBER 18, 2018

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. See these related interviews: PR Prepared Her for a Role as a Martech CMO; Off Script No. 31: Nicole Wojno of UserIQ.

Media Relations 69

Media Relations Media Insurance Insurance 69

Cision

AUGUST 4, 2016

In this interview, Chris discusses why building a relationship with journalists is so important, how social media plays into media relations and what you can do to mix up your strategy and avoiding falling into a rut. For example, ABB introduced Yumi, a robot that can work collaboratively with humans safely in an advanced factory.

Pitching 0

Pitching Energy Media Relations Social Media 0

Doctor Spin

APRIL 17, 2023

He cites Stripe’s aggressive user acquisition as an example of effective manual recruitment. As an example of successful manual user recruitment, Graham cites Airbnb, who took “heroic measures” in their early days, going door-to-door to acquire new users and help existing ones improve their listings.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Solo PR Pro

SEPTEMBER 16, 2014

I see the new business process as an opportunity for me to interview a prospect, just as much as it’s an opportunity for them to get to know Geben. Embracing their preferred communication channel – instead of forcing them onto ours – helps build rapport and reinforce that we really are just an extension of their team.

Skype 77

Skype Transportation eBook Twitter 77

Reputation Us

JANUARY 7, 2019

Reputation Action 3: Demonstrate Community Relevancy. Credit unions typically do a commendable job as stewards in their respective communities. These real numbers show true value and resonate with your staff, members, prospective members and, of course, the community you serve. The challenge is to be measurably relevant.

Reputation 60

Reputation Nonprofit Policies Financial 60

Ethical Voices

MARCH 14, 2022

Note: This interview was conducted before Aaron and PRSA NY spoke out and drew greater attention to the Crain’s Story on the horrible actions of Ronn Torossian. I am just finishing my term as president of my temple locally. I should have taken a stand on things that weren’t as obvious as the example I gave you and I did not.

Ethics 52

Ethics Publicity Data Agency 52

PR Conversations

OCTOBER 11, 2018

Undoubtedly the pressures and volatility of working in PR/communications ( as I discussed recently with Nigel Sarbutts ) contribute towards feelings of losing control and being unhappy at work. I also wonder whether disillusion may be inherent in PR/communications careers and act as a brake on long-term effectiveness. David Sawyer.

Communications 104

Communications Community Measurement Study 104

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107

Education Course Nonprofit Resources 107

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Think Local. How many of you have seen your community newspaper fold in recent years?

Brand 52

Brand Branding Media Local 52

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. Here’s what we were looking for and tips on rocking the interview: 1. I interviewed people around the US with only two of the six in Southern California. Is location important?

Brand 70

Brand Branding Local Interviews 70

Reputation Us

SEPTEMBER 7, 2016

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. Read below for the entire interview with Desiree: 1.) Can you share an example of one that worked? What makes a good subject line?

Pitching 63

Pitching Consumer How To Meeting 63

PR 20/20

APRIL 12, 2016

This trip is great for catching up on the latest trends in tech, health, space and VR; enjoying the local Mexican and BBQ food scene; listening to live music at what seems like every corner; and finding inspiration from the Austin community and SXSW Interactive programming. Grow communities. Start with a creative content mix.

Pinterest 40

Pinterest Community Data Mobile 40

Critical Mention

APRIL 26, 2017

However, we had 48 hours to create and host a championship celebration in the Carrier Dome to honor the team, and then, coordinate a major downtown parade, pep rally and community-wide tribute less than two days later. You’re often interviewed for pieces on the business of sports for media outlets like ESPN.

Sports 60

Sports Internal International Enterprise 60

PRSay

AUGUST 10, 2016

All these years, I’ve presented at conferences, talked to students, and given interviews in hopes of showing the world that we are here, and we are here to stay. There is a still a long way to go and I hope that our work, examples, and good intentions inspire those just starting. Account Director, rbb Communications, Miami, FL.

Leadership 60

Leadership Groups Employee Industry 60