Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. It’s a good place to start to understand the public.

Publicity 164

Publicity Ethics Data Community 164

Flack's Revenge

AUGUST 6, 2019

The author, a 13-year Google veteran, railed against the company’s unchecked power on the way out the door. This movement, if successful would compel them to balance profits and ethics. I love the proposal above, that boardrooms and C-suites should also be guided by ethical rules.

Corporate 198

Corporate Brand Branding Agriculture 198

Wadds Inc.

NOVEMBER 11, 2023

It was rapidly followed by Anthropic Claude 2 and Google Bard. AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser.

Report 119

Report Publicity Training Policies 119

Stephen Waddington

NOVEMBER 11, 2020

To facilitate relationships and build trust with internal and external stakeholders and communities 6. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations 11. It sets out the 11 capabilities and 37 sub-capabilities in a Google Sheet.

Tools 115

Tools Publicity Ethics Google 115

PRSay

MAY 4, 2021

Particularly now, as misconceptions, inaccuracies and untruths threaten to prolong the coronavirus pandemic, we need to tap into our profession’s roots in behavioral science and fulfill our profession’s ethical obligation to serve the public good by helping consumers of news and information make better decisions, online and off.

Publicity 173

Publicity Handbook Ethics Study 173

Wadds Inc.

JUNE 19, 2022

Social media has replaced local news in communities across the UK. It is weakening community engagement and participation in local democracy. Local News Deserts in the UK (opens as a PDF) finds that it is contributing to weakening community engagement and participation in local democracy.

Local 59

Local Report Newspapers Government 59

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Take a fresh look at the PRSA Code of Ethics , especially the core value of “Loyalty.”

System 190

System Public Affairs Employee Nonprofit 190

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Along the same lines, Google currently offers Gemini Pro in Bard. This approach isn’t just good ethics; it’s good business. Create community-focused events or initiatives.

Trends 105

Trends YouTube Video Social Media 105

Stephen Waddington

JULY 22, 2018

Reporting the death of an individual should be an ethical red line, whatever the media. Our typical reaction to spotting a trending topic is to check its authenticity via Google. The stories in national and regional media appeared in the top of Google searches and fuelled speculation. The topic trended again on Sunday.

Ethics 67

Ethics Trends Web Twitter 67

Ethical Voices

OCTOBER 30, 2023

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. It’s amazing. Get some good advice.

Public Affairs 83

Public Affairs Ethics Social Media Government 83

Stephen Waddington

OCTOBER 4, 2018

You can explore the Google document , and contribute to the project. Law, ethics, professional standards, leadership and personal skills appear to be protected areas. Anne’s work raises important questions about the impact on entrants to the professions, governance and ethics. You can check out the skeleton for yourself.

Ethics 90

Ethics Tools Groups Government 90

Stephen Waddington

MAY 9, 2017

Fake news has become a catch all term for any ethical issue that impacts the media or public relations. Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue.

Ethics 108

Ethics Conference Advertising Advertising 108

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Google and Meta must not be allowed to displace the internet The 1990s was a hugely optimistic time for the internet. The internet itself has been disintermediated by huge companies, notably Google and Meta. You’d be welcome to join us.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

JUNE 26, 2018

Google Analytics helps prove the value of our work by enabling us to attribute outcomes. There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills. 20 years ago a company called Google was founded.

Ethics 69

Ethics Analysis Technology Data 69

Stephen Waddington

NOVEMBER 26, 2020

Platforms include Google Docs (office and messaging), Hubspot (content marketing and pipeline development), and Prowly (influencer relations and press office). Guild has been developed by econsultancy founder Ashley Friedlein as a platform for messaging and community development. Make sure you're on the right side of ethical codes.

Tools 175

Tools How To Agency SEO 175

Waxing UnLyrical

MAY 1, 2020

And relationship building begins with consistent communications that puts community building at its core , well before an organization is in crisis mode. If you’d like to join us – it’s a wonderful community, if I say so myself! ”) to pseudo relational (“let us be your fake music therapist!”)

Crisis 82

Crisis Community Ethics Groups 82

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. Progress is slow.

Government 103

Government Education Print Ethics 103

Stephen Waddington

AUGUST 19, 2019

The web and the internet have enabled communities to form around an organisation, topic or issue. Thirty years after the invention of the web we’re only beginning to realise that it hasn’t brought about the communication utopia that was originally envisaged. Please follow this link to access the report. “As

Web 60

Web Sports Mobile Government 60

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. We can understand how Facebook and Twitter conversations can represent different parts of the community. Google Glass is still at a rudimentary stage.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stuart Bruce

MARCH 18, 2015

I already have a good understanding of how to use paid media strategically and tactically, but don’t know enough about the practical nuts and bolts of actually setting up and running paid Facebook, Twitter, Google/Bing search and LinkedIn adverts. Improve my knowledge of Google Analytics from good to a ‘lot better’!

Training 60

Training Ethics Course Analytics 60

MaccaPR

JULY 2, 2014

All jokes aside, Wikipedia does have a distinct influence on the business community. after Google, Facebook, YouTube, Yahoo and Amazon? Did you know Facebook uses content directly from Wikipedia to feed its community pages? In the meantime, keep an eye on your Wikipedia page, but let the community police your presence for you.

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Polaris

DECEMBER 18, 2014

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. It’s to grow communities where they live.” Instead of Facebook, Copyblogger is putting its energy into Twitter and Google+, platforms where people do interact with them.

Trends 135

Trends Marketing Pinterest Social Media 135

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

JULY 11, 2018

Google Analytics helps prove the value of our work by enabling us to attribute outcomes. There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills. It’s essential for reputation monitoring and crisis management.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Cision

SEPTEMBER 10, 2015

Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. For example, here Google’s semantic search analyzes the phrasing “Where is Elvis?” The FCC is investing in providing access to communities that do not have broadband.

Trends 120

Trends Mobile Web System 120

Waxing UnLyrical

MARCH 23, 2016

Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time! Regularly interacting with these communities helped me gain immense knowledge.

Meeting 40

Meeting Communications Marketing Community 40

PR Job Coach

JUNE 29, 2011

Technology has brought us all closer together, afforded the ability to create like communities, given voice to all and particularly to those who previously had no voice and enabled countless good deeds and beneficiaries. If the requestor is unknown, try a Google search. Assess the potential.

Ethics 202

Ethics How To Technology Education 202

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Could Google build an index like this? 7) User reviews and community comments.

Case Study 119

Case Study Software Data Web 119

Masters in Communications

JANUARY 11, 2019

From a moral and ethical perspective, some people argue that free speech laws are slated against minorities. Internet giants like Google, YouTube, and Facebook hold the ability to censor content and limit speech, but legally should they be allowed? Their belief is that hate speech causes rippling and far- reaching negative effects.

Groups 99

Groups Government Google Facebook 99

Contently - Strategy

APRIL 10, 2019

Josem said some of these sites stretch the limits of ethical, legal gambling to the breaking point. The company threw parties for winners in their communities, which accomplished two things. .” “We are growing in communities around pets, anxiety, and natural health,” Klein said.

Company 105

Company Marketing Education Data 105

Waxing UnLyrical

JUNE 30, 2014

Why: Can you ethically gain support for a client’s cause via social media? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Support. Why: What tools do you use to support your campaign goals?

Small Business 80

Small Business System Social Media Ethics 80

Sword and the Script

JANUARY 12, 2021

Because it would be like buying a backlink – that’s what Google calls a link scheme. You’ll see the link redirects, which tells the Google crawler not to follow the link as it indexes the web. In either case, they will get caught sooner or later and face penalties like being removed from Google search.

Financial 89

Financial Video Survey Google 89

Waxing UnLyrical

MAY 13, 2011

A couple of days ago, The Daily Beast broke a story about Facebook spreading a smear campaign against Google. According to the article, Mark Zuckerberg and his team hired Burson-Marsteller , a well-known public relations firm, to plant negative stories accusing Google of being careless with Gmail users privacy. Strike back, of course.

Privacy 95

Privacy Facebook Google Policies 95

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 98

Social Media Marketing Media Creativity 98

Waxing UnLyrical

MAY 6, 2016

Because it is a FACT that most PR pros are good, ethical people, trying to do their best by their clients and companies. It’s about using tools and technology wisely to create and grow communities around the conversations we want to generate; socializing those conversations; and motivating our communities to tell our stories for us.

Pitching 40

Pitching Training Banking Sports 40

Mark My Words

DECEMBER 15, 2020

It came as Meghan and Harry signed an exclusive deal with Spotify for to ‘host and produce podcasts that build community through shared experience, narratives, and values.’ money that is currently going to Santa Barbara’s El Centro SB, a mutual aid and community organization.’

Instagram 60

Instagram Brand Branding Publicity 60

Waxing UnLyrical

JANUARY 28, 2017

We find ways for people to talk to and understand each other better, to come together in communities, to advocate for causes they believe in , to welcome brands into their work and homes … to literally live better, more fulfilled lives thanks to being able to communicate more effectively. Just look at what we Social PR pros do.

Training 85

Training Banking Community LinkedIn 85