ImPRessions - Crenshaw Communications

APRIL 30, 2019

At Google, it’s just 10%. Meanwhile, less than 3% of Google’s workforce is black, with Facebook at 4%. Not to pick on Google, but as a leader, they should be a role model. Google’s ongoing AI ethics council controversy is another example of the AI industry’s diversity problem. Why does this matter?

Company 168

Company Ethics Google Facebook 168

Wadds Inc.

MAY 1, 2024

Large language models (LLMs) such as Claude, Gemini and ChatGPT are only as good as their training data, which is often sourced from large chunks of the internet, Google Books and Wikipedia. The ethical challenge for brands and corporate communications is significant. ”

Training 59

Training Survey Data Wikipedia 59

The Proactive Report

FEBRUARY 17, 2023

Great content and PR skills can help you get the visibility you need in these media outlets For the past 15 years, Google has dominated the search engine space and it’s played a large part in how people find their information. In a recent study, ChatGPT outperformed Google in providing the best answers to search queries.

Brand 130

Brand Branding Ethics Engineering 130

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Concerns about job losses, privacy breaches, and ethical use are widespread. The PR and comes teams representing Open AI, Google, and other companies have been careful to engage with the challenges and potential solutions. Similarly, artificial intelligence (AI) has seen its share of controversy.

Technology 170

Technology Strategy Privacy Healthcare 170

Waxing UnLyrical

MARCH 12, 2013

I’ve been known to “wax unlyrical” time and again with my view of what comprises good/ethical/professional public relations. Ethics,” in a nutshell, is about doing the right thing. . Because ethics and accountability in public relations are non-negotiable. Ethical public relations practice is not an “either/or” thing.

Ethics 78

Ethics Publicity Guidelines Government 78

Contently - Strategy

FEBRUARY 16, 2023

To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. NLP is more prevalent than you might realize—Alexa, Siri, and Google voice assistants all leverage NLP. Google continuously updates its algorithms to rank blog posts and web pages.

SEO 134

SEO Strategy Google Engineering 134

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come.

Journalism 156

Journalism Public Affairs Ethics Technology 156

Deirdre Breakenridge

JANUARY 18, 2022

Sadly, I still spend way too much time on Google, playing computer games, checking for texts. I scored lowest (love of mission) in the area that I expected and higher (or highest) in those areas that I expected (empathy and ethics), as well. We’re all working on it, right? If anything, it showed me where I could ‘go’ from here.

Blogging 239

Blogging Ethics Social Media Privacy 239

Axia PR

MAY 5, 2021

Get approved by Google and level up your search engine results with ethical, honest, and accurate SEO practices. To rank on top of the Search Engine Ranking Pages (SERPs) and maintain your consistency, you should know about ethical SEO practices. Online visibility is the most integral aspect of any business’s mission to expand.

Engineering 62

Engineering SEO Ethics Google 62

Ethical Voices

FEBRUARY 12, 2024

She discusses a number of important issues, including: How to avoid using people as props and authentically engage Ethics challenges with assumptions How to effectively engage and learn from diverse audiences How to effectively advance social justice issues Tell us a little bit more about yourself and your career?

Ethics 79

Ethics Nonprofit Community Examples 79

Burrelles Fresh Ideas

JANUARY 2, 2024

This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. Sustainable SEO, focusing on quality content and ethical practices, is the future. Sustainable SEO is also sometimes known as ethical SEO, eco-responsible SEO, or green SEO.) Sustainable SEO: A long-term approach.

SEO 84

SEO Mobile Engineering Ethics 84

Wadds Inc.

MAY 17, 2023

Three-in-five respondents have experimented with ChatGPT from OpenAI, followed by Bing Chat (35%) and Google Bard (33%). Public relations practitioners recognise the opportunity to advocate within organisations for the moral and ethical concerns related to AI. Security, privacy, and disinformation are cited as the primary concerns.

Publicity 141

Publicity Case Study Privacy Ethics 141

NewsWhip

JUNE 1, 2023

In 2023 we’ve experienced a rapid rise in artificial intelligence discourse, as the public begin to see firsthand the impact these advances have on their daily lives, while grappling with concerns over ethics, job elimination, and how it will evolve.

Technology 147

Technology Film Viral Ethics 147

Flack's Revenge

AUGUST 6, 2019

The author, a 13-year Google veteran, railed against the company’s unchecked power on the way out the door. This movement, if successful would compel them to balance profits and ethics. I love the proposal above, that boardrooms and C-suites should also be guided by ethical rules.

Corporate 198

Corporate Brand Branding Agriculture 198

Stephen Waddington

NOVEMBER 22, 2019

I’m not going to share it, but Google, Facebook and Twitter will help you find it. The issue isn’t whether Facebook, Google or Twitter should not share fake content. The Government Communication Service (GCS) highlighted fake media and ethics as two of the five biggest issues facing professional communicators.

Ethics 92

Ethics Government Policies Google 92

5W PR

MAY 22, 2023

Encouraging satisfied customers to leave reviews on websites, social media pages, or third-party review sites like Yelp or Google Reviews is a highly effective strategy for showcasing the effectiveness of health and wellness services. Addressing mistakes in an open and transparent way, and taking steps to rectify them, is critical.

Industry 88

Industry Reputation Education Training 88

Ethical Voices

APRIL 3, 2023

What is the most difficult ethical challenge you ever confronted at work? The good thing is I had a great leadership team and we were able to sit there for sometimes hours and just talk about what’s not only right and wrong, but what’s ethical and really kind of debate it. and for the past four years, I’ve been a CEO.

Ethics 78

Ethics Privacy Data Financial 78

Ethical Voices

OCTOBER 30, 2023

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? What is the most difficult ethical challenge you ever confronted? There’s a lot of times that you face varying levels of ethical challenges. It’s amazing. That’s the perception.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

ImPRessions - Crenshaw Communications

APRIL 6, 2018

Alphabet’s Google News Initiative earmarked $300 million in the war against misinformation. The initiative will create a subscription tool for consumers, so readers can safely subscribe to their favorite news outlets through Google. The tech giants. So, what does that entail? Government regulation?

Government 149

Government YouTube Wikipedia Google 149

Flack's Revenge

NOVEMBER 16, 2016

What are Google and Facebook going to do to clean up the mess? Public editors still need to look after the public interest, hold powerful forces accountable, and explain to audiences how and why journalism works as it does — but to do so they need to speak and shape a new language of news platform ethics.”. How much is fake news?

Ethics 120

Ethics Facebook Google Engineering 120

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Links help provide valuable context and will always remain part of Google’s algorithm. However, as Google shifts its focus to value sites that provide Helpful Content and strong E-E-A-T signals, link quality will matter more than quantity. That will never change.

How To 62

How To Google SEO Pitching 62

PR in High Definition

DECEMBER 17, 2020

Google is currently coming under fire and receiving employee backlash after sacking leading AI ethics researcher Timnit Gebru. To read the whole story of what happened and the response from other Google employees, head to BBC News. Tech giants are also facing additional challenges.

Ethics 62

Ethics Google Banking Radio 62

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

” Since the Fowler memo, Big Tech players like Uber and Google may think twice about excusing inexcusable behavior or implicitly rewarding it with rich exit packages. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. That’s easier said than done.

Corporate 272

Corporate Reputation Policies Employee 272

Stephen Waddington

NOVEMBER 11, 2020

To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations 11. It sets out the 11 capabilities and 37 sub-capabilities in a Google Sheet. Here’s a link to a Google Sheet version of the tool. To provide valued counsel and be a trusted advisor 9.

Tools 115

Tools Publicity Ethics Google 115

Wadds Inc.

NOVEMBER 11, 2023

It was rapidly followed by Anthropic Claude 2 and Google Bard. A report by the CIPR, Humans needed more than ever , suggested that public relations practitioners will be needed to support organisations with relationship-building, emotional intelligence and ethical decision-making outside the reach of algorithms. “In

Report 119

Report Publicity Training Policies 119

Stern + Associates

NOVEMBER 2, 2023

A member of the team that built one of Procter & Gamble’s first consumer websites, he joined Google in 2006, becoming the tech giant’s Vice President of U.S. Sales & Service. You have to be able to deliver the right message to the right person at the right time,” Lecinski explains.

Marketing 62

Marketing Privacy Training Strategy 62

Landis PR

FEBRUARY 5, 2024

Privacy Concerns: AI involves handling large amounts of data and raising privacy and ethical concerns. Applications of AI Tools: Exploring Their Versatility and Impact Popular AI tools for PR include: Google Analytics: For audience insights and web traffic analysis. Required Resources. Grammarly: For content editing and optimization.

Publicity 59

Publicity Privacy YouTube Analysis 59

Stephen Waddington

FEBRUARY 24, 2020

They must work in tandem with tech developers to ensure new technology is sufficiently regulated and ethically implemented. Google and Facebook are part of the partnership. Our members are often the intermediaries between organisations and the public. They hold an extremely powerful - and privileged - position.

Government 78

Government Policies Ethics Media 78

Stephen Waddington

MAY 14, 2018

A primer about Google Assistant and Amazon Alexa and the opportunity for organisational communications. There was a clear message from Google’s IO developer conference last week: the future of computing and interaction between human and machine, is voice. Both Amazon and Google serve content from more than 50 sources.

Publicity 84

Publicity Marketing Google Radio 84

The Resolution Blog

MARCH 8, 2019

Then, in 2010, the PR world congregated in Barcelona where the AMEC led the first steps in putting a stop to AVE, stating it was no longer an accurate or ethical way to put a monetary value on press coverage. Let us introduce G-AVE (or, in layman terms, Google Advertising Equivalent Value). How Does G-AVE Work?

Measurement 120

Measurement Advertising Advertising Google 120

Stephen Waddington

OCTOBER 4, 2018

You can explore the Google document , and contribute to the project. Law, ethics, professional standards, leadership and personal skills appear to be protected areas. Anne’s work raises important questions about the impact on entrants to the professions, governance and ethics. You can check out the skeleton for yourself.

Ethics 90

Ethics Tools Groups Government 90

Offleash

JULY 19, 2023

I was working in PR before mobile phones, through the dot-com boom and bust, Y2K, the Internet and Google Search, social media, and certainly before the rise of the machines. I’m not attempting to (age myself or) minimize the actual risks and important ethical questions surrounding this next wave of AI.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Stern + Associates

MARCH 15, 2023

According to Hancock, our challenge will be to develop AI that supports human goals while educating people on how best to use these new technologies in effective and ethical ways. Reid Blackman, Ph.D.

Technology 96

Technology Ethics Tools Creativity 96

PR in High Definition

AUGUST 24, 2020

Twitter is also in the running, although this has only just materialised– and as for the ethics of forcing a company to sell itself to continue to do business in a country; well, we’ll leave that to you to think about. It’s good and bad news for Google Pixel fans – a new Pixel is coming !

Ethics 71

Ethics Employee Google Twitter 71

Stephen Waddington

JULY 22, 2018

Reporting the death of an individual should be an ethical red line, whatever the media. Our typical reaction to spotting a trending topic is to check its authenticity via Google. The stories in national and regional media appeared in the top of Google searches and fuelled speculation.

Ethics 67

Ethics Trends Web Twitter 67

Maxim Behar

MAY 7, 2022

Exactly 20 years ago, I wrote Bulgaria's first “Standard of Business Ethics”; many of you, readers will recall that the ten tenets, circulated lightning-fast from hand to hand and office to office across the country. James's Palace he suddenly asked me, "And what do you think business ethics is.?" Business as usual.

Ethics 52

Ethics Case Study Social Media Google 52

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Since the Fowler memo, Big Tech players like Uber and Google will think twice about excusing inexcusable behavior or implicitly rewarding it with rich exit packages even when the bad actors are let go. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency.

Corporate 156

Corporate Reputation Policies Employee 156