Prakkypedia

DECEMBER 17, 2018

As long as reputation, stakeholders and relationships are important to organisations – across nonprofits, private enterprise, government and more – PR will continue to be useful and valuable. With 13 days until 2019, let’s turn our attention to whether organisations still need PR. The short answer: yes. The longer answer: hell, yes.

Nonprofit 78

Nonprofit Crisis Communications Enterprise Crisis 78

Stephen Waddington

JANUARY 15, 2020

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. It is enjoying significant growth.

Storytelling 78

Storytelling Internal International Social Media 78

Reputation Us

NOVEMBER 28, 2022

Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. But the potential for noncompliance and reputational risk seems higher than the potential for increased revenue.

Twitter 78

Twitter Banking Financial Employee 78

Flack's Revenge

APRIL 23, 2015

They launch campaigns to get customers, recruit employees and channel partners, and cozy up to investors and local communities. Perhaps you want to foster adoption of your software and drive grassroots growth in the enterprise. Are there similar adjacent communities? Many PR and marketing teams target the usual suspects.

Software 120

Software Enterprise Groups Course 120

Sword and the Script

DECEMBER 3, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. PR wants to work with fair and reputable reporters the same way reporters want to work with credible sources. So, take the investment community for example. See item #1 here for more.

Data 88

Data Enterprise Survey Instagram 88

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. Customer acquisition in B2B categories like enterprise software or corporate accounting can be a slow process, in part due to steepness of the customer education curve. Nerds, after all, have become cool.

B2C 120

B2C B2B Software Consumer 120

Cision

FEBRUARY 13, 2017

In my Gmail, I receive many Google Alerts and notifications from Google Plus Communities. Google9to5 reports that Google is trying to differentiate Hangouts from Voice, Allo, and Duo by making it an enterprise app. How it can help communications and marketing professionals: People trust online reviews a lot.

Google 244

Google Mobile How To Skype 244

Waxing UnLyrical

JULY 11, 2019

Optimal customization comes with a custom self-hosted website, but creating (or commissioning) and maintaining a custom website is typically something for enterprise businesses with unique requirements. Your purpose should be communicated, however subtly, through everything you do and every representation of your company.

Company 84

Company Brand Branding How To 84

Cision

JULY 13, 2015

In Grant’s book Give and Take: Why Helping Others Drives Our Success , he tells the story of venture capitalist David Hornik (you may be familiar with him from his site, ventureblog ) and how his nature as a giver made him a bit of a revolutionary within the VC community. Invest in relationships. ’ and then do it.”

Writing 120

Writing Social Media Community Course 120

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. 7) User reviews and community comments. It’s fresh thinking the PR community needs.

Case Study 118

Case Study Software Data Web 118

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Alert consumer brands to emergent reputation threats . Alert communicators to spiking cultural moments for comment – or newsjacking.

Media 88

Media Data Reddit Crisis 88

Onclusive

SEPTEMBER 27, 2021

Onclusive has always been committed to providing communicators with easy-to-use yet powerful tools that help simplify the PR process, increase performance and showcase business success. That’s why we launched the new enterprise-grade Social Listening capability, now available to all Onclusive customers.

Social Media 369

Social Media Media Enterprise Viral 369

MaccaPR

APRIL 18, 2017

A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? Knowing who the media are improves your reputation, so that journalists view you as a resource – rather than a pest.”. Loves Philip Roth and Ghostface Killah.

How To 121

How To YouTube Pitching LinkedIn 121

ImPRessions - Crenshaw Communications

JUNE 12, 2020

Nike pledged $40 million over four years to support black communities. Wal-Mart has ponied up $100 million in community grants… and the list goes on. From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards.

Technology 248

Technology Company Enterprise Community 248

Shift Communications

JUNE 6, 2023

Let’s wait and see” is a death sentence when it comes to understanding the potential risks genAI can pose for you, and the downsides to corporate reputations and valuations will be significant and swift. GAI has the potential to make even the most realistic-looking email phishing scams look like child’s play.

Enterprise 78

Enterprise Reputation Crisis System 78

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Sign up here.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Cision

SEPTEMBER 30, 2015

Every associate in our organization contributes to the customer experience; therefore, an enterprise-wide approach is critical to ensuring we’re able to deliver a consistent and great brand experience.”. No matter your industry, reach as many people as possible to build your community. Lewis Bertolucci, Head of Social Media at Humana.

Social Media 120

Social Media Report Media Training Training 120

Burrelles Fresh Ideas

JUNE 13, 2023

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ISEBOX

APRIL 15, 2016

Social market research and brand tracking tools allow you to better manage reputation, identify threats and get a leg up over your competition. Engage your audience with relevant, CRM-targeted communications. This handy tool collects social media activity, so you’re better able to quickly get involved in community conversations.

Pharmaceuticals 70

Pharmaceuticals Communications Enterprise Tools 70

Solo PR Pro

AUGUST 19, 2014

Designed to fight overwhelm, all this month we’re offering specific recommendations for services that are cost-effective for indies, and aren’t enterprise-focused or overkill for our needs. We only recommend products we use and love, and those in the Solo PR community have heard us recommend these tools for years. Financials.

Tools 78

Tools eBook Print System 78

Where the Fishermen Ain't

SEPTEMBER 24, 2013

Unfortunately, in the online community context, "real-time marketing" is something that far too many confuse with "advertisements generated on-the-fly and transmitted via social media." This is more of a bug than a feature in online communities. Your community matters. Shame on us , really. This will not change.

Advertising 54

Advertising Advertising Community Social Media 54

Lauri Pehar Borsh

AUGUST 12, 2015

It may be remarkable or even breathtaking, it could even be the beginning of a multi-million dollar enterprise! Your product may be perfectly brilliant but without revenue the media will view it as a hobby not an enterprise. How can you use your product to tie and uplift your community? You do not have any followers.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

It may be remarkable or even breathtaking, it could even be the beginning of a multi-million dollar enterprise! Your product may be perfectly brilliant but without revenue the media will view it as a hobby not an enterprise. How can you use your product to tie and uplift your community? You do not have any followers.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

PR Conversations

APRIL 1, 2015

Regardless of whether the practice area is internal communications, reputation management, executive communications or social media, a business objective’s focus at the front end should be on measurable results. Tie communications objectives to the organization’s mission and vision.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

Regardless of whether the practice area is internal communications, reputation management, executive communications or social media, a business objective’s focus at the front end should be on measurable results. Tie communications objectives to the organization’s mission and vision.

Conference 40

Conference Measurement Communications Employee 40

Katie Paine's Measurement Blog

MAY 25, 2023

It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. “Reputation Monitoring,” etc.) Any suggestions?”

Measurement 52

Measurement Communications Survey System 52

Where the Fishermen Ain't

AUGUST 30, 2016

A number of blogs and communities I follow, for example, have proven a bit more informative and reliable than some credentialed outlets, who sometimes appear to use such sites as tipsheets anyway.) Blockchain-related projects like OpenReputation and its commercial component, The World Table , seek to create a quantified reputation system.

Storytelling 20

Storytelling Technology Financial Groups 20

Where the Fishermen Ain't

JULY 14, 2016

A number of blogs and communities I follow, for example, have proven a bit more informative and reliable than some credentialed outlets, who sometimes appear to use such sites as tipsheets anyway.) Blockchain-related projects like OpenReputation and its commercial component, The World Table , seek to create a quantified reputation system.

Storytelling 20

Storytelling Technology Financial Groups 20

Stephen Waddington

JULY 10, 2017

This isn’t purely the domain of private enterprise. I’m not suggesting we return to the 1950s, but I do think organisations should stop trying to fix their reputation with a veneer of public relations lipstick. Community and commonality are frequently incorrectly transposed. Julian Stodd’s work in this area is exemplary.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

PRSay

SEPTEMBER 12, 2016

We can move an individual, whole organizations, whole communities to share a way of seeing the world. And time and time again the answer comes back that business leaders are focused on and value institutional reputation and communications more than ever. Nearly half are rethinking how they communicate “brand.”.

Leadership 0

Leadership Agency Education Communications 0

Marketwired

FEBRUARY 23, 2016

TechCalendar takes the tens of thousands of consumer- and enterprise-focused events, awards and speaking opportunities and places them into one easy-to-search database. It’s time to let go of vanity metrics that don’t map to business objectives and tarnish PR’s reputation. TechCalendar.

Tools 125

Tools Analytics Software B2C 125